After we finish conducting research on the role user experience has played in the rapid evolution of Apple computers, future studies could build on the insights gained from the past and present. One potential avenue future studies could take is to examine how Apple’s approach to UX has changed with the emergence of new technologies, such as virtual and augmented reality. As these types of technologies are currently rapidly growing in popularity, it is important to understand how UX principles can be applied to create engaging experiences. Additionally, with the increasing emphasis on accessibility in technology, future researchers could explore how Apple has addressed the needs of individuals with disabilities in their products and what impact this has had on the evolution of their UX design.
From a more strategic perspective, other businesses in the technology industry could also examine the impact of UX on user behavior and decision making. By understanding how Apple’s UX design influences consumer behavior, purchasing decisions, user satisfaction, brand loyalty, and customer retention, businesses looking to improve their own products could be provided with valuable insights. Overall, the research on the role of UX in Apple’s evolution has the potential to continue to shed light on how design principles can influence the success of a product and company. By continuing to explore this topic, researchers can provide insights that can inform the development of new technologies and shape the direction of the technology industry as a whole.