User experience (UX) has always been a crucial element in the success of consumer products (Richardson). It influences what we buy, why we buy it, and whether we trust a company or not. In essence, the overall success of a product is driven by what consumers deem valuable. Apple– the multi-billion-dollar technology company known for several products like the iPhone, iPad, and Mac– was founded with the intention of prioritizing an exceptional user experience. In fact, providing a top-notch user experience is a hallmark of their success.
Like most major companies today, Apple started off quite small. Co-founder Steve Wozniak created the Apple I in Steve Jobs’ garage in 1976. This computer contained a CPU and RAM, while the keyboard, monitor, and casing were sold separately (Uthman). However, within a year, Apple produced its next computer, the Apple II, complete with a CPU, RAM, monitor, keyboard, and casing. What made this computer revolutionary, and thus thrust Apple’s preliminary success, was the introduction of color graphics, a component completely new to the industry. Since then, Apple has continued to produce groundbreaking technology that, while not always original in idea, considers the user’s approach to craft an experience beyond the expected.
Apple’s dedication to the user experience has allowed it to remain a leading technology company. The company’s success in providing an exceptional user experience is demonstrated in its numerous awards and accolades, including its top rankings in customer satisfaction surveys. This emphasis on UX is present in all aspects of Apple’s products, from their sleek and visually appealing designs to their intuitive and easy-to-use interfaces.
The user experience has become increasingly important in the tech industry, and Apple has played a major role in this shift. By placing the user at the center of their design process, they have been able to create products that not only function well but are also enjoyable to use. Apple’s success in the industry is proof that the user experience is a critical element in the success of any product, and companies that prioritize UX are more likely to succeed in today’s market (Wright).