Crazy Ex-Girlfriend uses several strategies in the cinematography and direction of the show in order to convey the emotions of the characters in the show. In season 1 episode 11 Rebecca Bunch accidentally sends a text to Josh Chan expressing her love for him, and has to figure out a way to delete the text before he sees it. Bunch goes through a rollercoaster of emotions during this episode due to the gravity of the situation and her severe anxiety. She has to find ways to deal with the problems happening in the episode along with this recurring anxiety.
Most of the show is shot with medium shots. You can see the character from the waist up and the background. It is very effective within the show because it shows the characters’ facial expressions and emotions up close, but also what’s going on in the background. There are some close-up shots which truly convey the characters’ emotions and the anxiety experienced by Bunch specifically. There are some long takes, such as the scene where Bunch is in a meeting at work and accidentally sends the text to Chan, but most are quick cuts. It matters because emotions are a significant theme in the show and using certain shots when filming is an effective way to convey them.
The lighting in the show is usually bright. When Bunch is at work, the colors are mute and serious. The colors became dark when Bunch got back to her apartment and Chan figured out that Bunch had fabricated her story as to why her apartment had gotten broken into. However, in general, the color scheme of the show is bright and cheery due to the light-hearted nature of the show. The episode stands out visually from many other episodes because it has more dark colors. The color scheme leans more to the dark side in this episode.