English 1102: Television and Feminism

Dr. Casey Alane Wilson • Georgia Institute of Technology

Category: Annotated Bibliography (Page 3 of 5)

The Representation and Roles of Women in Broadcasting

Annotated Bibliography

1. Allen, Craig. “Gender Breakthrough Fit for a Focus Group: The First Women Newscasters and Why they Arrived in Local TV News.” Journalism History, vol. 28, no. 4, 2003, pp. 154-162. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/205353743?accountid=11107.

In this article, Allen focuses both on the progression of the representation of women in newscasting history and also on why that progression occurred. The preconception would be that women came into the broadcasting field due to key women that paved the way. On the contrary, Allen proves through his historical studies that the initial women in news television were actually not as noteworthy as would be expected. The real reason that females started to gain headway into the industry was the broadcasting magnates did their own research. Through study groups and surveys, it was determined that the general public wanted a female figure on their TV’s.

This kind of article that is based purely on history and factual information is hard to poke holes in. By adding the names of the firm that first began to use focus groups; McHugh and Hoffman, Allen’s postulation is further proven. The source cites several specific notes from broadcasting groups that indicate their reasoning behind hiring female anchors, such as that women added a “friendly and comfortable” aspect to television. The idea that the women were not hired, initially, purely based on expertise or from a big-name female trailblazer provides insight into the role of female broadcasters in the present day.

 

*not peer reviewed

2. Baitinger, Gail. “Meet the Press or Meet the Men? Examining Women’s Presence in American News Media.” Political Research Quarterly, vol. 68, no. 3, 2015, pp. 579-592. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1706180070?accountid=11107.

            Baitinger bases her study on the fact that previous studies have shown that in a perfectly rational world, sex would have no influence on reporting. Yet, there still are less women in news media than men (media being more general and including television). Baitinger cites the male female difference to be an ever-present result of the past. Since the advent of mass media, men have held the majority professional roles and that continues into this day, albeit to a lesser extent. Baitinger’s specific study looked at Sunday broadcasts during Obama’s presidency. She found that there are less women represented which is partly suggested to be due to the greater number of men in politics that would be weighing in on Obama’s presidency. The study’ conclusion is that a lack of women on a political talk show is not inherently due to sexist TV companies but more to the overarching idea of a patriarchy.

            The study is important due to the fact that is also analyzes other factors, such as the gender makeup of politics, to be part of the reason for a lack of a female voice. Also, Baitinger adds the aspect of politics and talk shows to the debate on women in TV.

 

3. Hetsroni, Amir, and Hila Lowenstein. “Is She an Expert Or just a Woman? Gender Differences in the Presentation of Experts in TV Talk shows.” Sex Roles, vol. 70, no. 9-10, 2014, pp. 376-386. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1531890816?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-014-0370-z.

            Hetsroni and Lowenstein’s study is based upon talk shows in Israel and looks into the male: female ratio presented. Through observation, there were more male experts and less females. The topics discussed among the two genders also showed differences. Men tended to reflect more on “politics and economy.” While women, on the other hand were more likely to be given the bits pertaining to the more domestic sphere, such as the family and personal care. This article seeks to test the common feminist idea that an absence of women in these expert level positions on television also helps to propagate the misconception of women being intellectually inferior. Hetsroni and Lowenstein make the case that television is often a tool used to spread new ideas rather than a mirror reflecting the current societal ideology. Therefore, the presence of female commentators is important to the feminist cause.

This idea that television is a tool for societal change and influence is very impactful. Also, a study that has enumerated how women are presented in an intellectual context shows more about the presence of women within that field, rather than focusing on the fictional TV show side of gender representation on television.

 

4. Mudrick, Michael, et al. “Sportscasting Success: Varying Standards may Apply.”Journal of Sports Media, vol. 13, no. 1, 2018, pp. 49-73. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/2056814931?accountid=11107.

Mudrick began this study based on the idea and observation that women are less likely to be seen as sports commentators than men. He then postulates that this creates a kind of feedback loop: less women as sports casters means that they will be given this credibility in the field and then less likely to be a broadcaster and so on. The study specifically found that when individuals watched a post basketball game debate, viewers (disregarding their gender) saw the female commentator as having “trustworthiness” and the male having “greater sport-related expertise”. While there is no physical barrier to female sportscasters, the sports field is more associated with men, especially since the most heavily televised sports are male sports. As such, the female broadcasters that are represented are not given the same immediate assumption that they know what they’re talking about. Women tend to have the roles of mediators rather than contributors in these televised athletic discussions.

This article sets the stage for the argument that women must also be given the same standing as their male counterparts even in the sports broadcasting field. The study could be slightly skewed in that they didn’t consider how the results would be affected if a female sporting event was covered.

 

5. Pratt, Angela N., et al. “Perceptions of Credibility and Likeability in Broadcast Commentators of Women’s Sports.” Journal of Sports Media, vol. 13, no. 1, 2018, pp. 75-97. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/2056815678?accountid=11107.

Pratt begins her article with the mention of Social Identity Theory. She then goes on to discuss her methodology which included college students watching male and female reporters commentate on traditionally female sports. The idea was to look into people’s conceptions of the sportscasters in terms of likeability and credibility. In conclusion, the study found that in their test groups, students found the female broadcasters to be more likeable and trustworthy. Pratt then circles back to the Social Identity Theory to attempt an explanation, saying that people to relate more strongly to those perceived as similar to them, in this case in terms of gender. Additionally, attractiveness (participants didn’t differ widely in saying that the female sportscaster was more attractive) was postulated to part of the reason the woman was more trustworthy.

This study is interesting in that while women were shown to be more likeable and credible, the underlying reasons behind that are questionable. Bringing up the Social Identity Theory (SIT) adds an additional layer of credibility. It is also a good reason for broadcasting companies to have their hosts be from various walks of life. Pratt’s discussion of SIT and attractiveness as reasons for trustworthiness are important pieces of any study on gender representation within TV broadcasting.

 

6. Staurowsky, Ellen J., and Jessica DiManno. “Young Women Talking Sports and Careers: A Glimpse at the Next Generation of Women in Sport Media.” Women in Sport & Physical Activity Journal, vol. 11, no. 1, 2002, pp. 127. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/230677630?accountid=11107.

Staurowsky’s article counts the advent of more mainstream female sports to be the impetus for women moving into sports media careers. According to the author, it isn’t enough to just play the sports, but women should be involved in all facets of the athletic world, including media. The study interviewed ten female college students pursuing degrees in sports media (including TV but also other genres). While not based on quantitative data or ranking systems, instead Straurowksy interviewed each woman with open ended questions, garnering more narrative based responses. The study then created themes, such as “politics of sport media” and “our future”, to describe what the interviewees felt about their future careers. In general, the research found the young women to be ready to become a major part of the sports media field. These positive signs point toward a greater number of women in following a path in sports media.

This study focused on an aspect of women in TV (or more general media) that none of the others spent much time on: the future. The overall tone is very hopeful and enthusiastic.  Since its publication in 2002, it would be interesting to have a follow up done on the same women to see what their current thoughts are of the field.

Annotated Bibliography

Bernstein, Arielle. “Insatiable: how offensive is Netflix’s controversial new comedy?” The Guardian, 8 Aug. 2018, www.theguardian.com/tv-and-radio/2018/aug/08/insatiable-netflix-comedy-fat-shaming

The non-peer-reviewed source is an article under the Culture section of The Guardian and discusses the inadvertent prejudices found in the teen Netflix TV Series Insatiable, thus acting as a useful barometer for current sexism that remains in modern television. For example, the article notes the incessant obsession with the leading character Patty’s body beyond mere satire, with nearly every scene either uniformly praising her size when thinner or fully deriding her body prior to her weight loss, as seen in numerous unflattering camera angles, to the point of mocking her, and the portrayal of the overweight female with a fat-suit, which many viewed as utterly tone-deaf, while simultaneously failing to portray overweight men. However, as with any critique, this work should not be taken as complete fact; other counterarguments can be produced, such as the primary character ultimately finding the aim of becoming thinner futile, as its popularity is hinted as being vapid and merely superficial. However, nonetheless, the article does portray a key flaw that persists with modern television.

 

Powell, Kimberly A., and Lori Abels. “Sex-Role Stereotypes in TV Programs Aimed at the Preschool Audience: An Analysis of Teletubbies and Barney & Friends.”Women and Language, vol. 25, no. 1, 2002, pp. 14. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/198879860?accountid=11107

The source stated above is a peer-reviewed study released in the journal Women and Language that analyzed gender representation in pre-school television shows such as Barney and Teletubbies. Within the study, 10 episodes each in the aforementioned television series were analyzed to determine the percentage of male versus female characters and the most common roles portrayed by each gender. After review from numerous authors, it was determined that although “male” and “female” characters were equally represented, each gender generally performed different roles, with male characters generally leading activities and female characters guiding the audience and following male characters in Teletubbies and male and female characters holding stereotypical roles as adventurous leaders and cooking tradition-bearers, mimicking the traditional female role as a housewife, respectively, in Barney. More importantly, however, these patterns of activity are valuable as a source due to its date of release and television’s influence on developing children; considering that the average child spends upwards of 4.5 hours watching television, the views portrayed by television can imprint onto millions of children across the US, and due to its release date in 2002, it can be seen as an indicator of gender representation in the early 2000s.

 

Chandler, Daniel, and Merris Griffiths. “Gender-Differentiated Production Features in Toy Commercials.” Journal of Broadcasting & Electronic Media, vol. 44, no. 3, 2000, pp. 503-520. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/227279492?accountid=11107

The source above is a peer-reviewed study published in the Journal of Broadcasting & Electronic Media regarding the composition of commercials aimed at boys, as opposed to girls. As noted in the study, even commercials exhibited signs of gender differentiation, with boy-targeted advertisements generally portraying greater action, as shown by an increase in the number and decrease in the length of scenes, girl-targeted advertisements generally utilizing softer transitions, thus implying a more sheltered audience, and all advertisements generally having a greater likelihood of a male voice-over, as opposed to a female voice-over. As a result, this indicates that even through non-verbal modes, it is evident that boys, at the time of publication, were perceived as more active and leaderly, while girls were perceived as more sheltered and calm, thus necessitating the design of the children’s commercials and perpetuating the stereotypes of male and female gender roles  Although this may seem insignificant, this, in fact, can serve as an indication of contemporary perceptions of gender in the late 1990s, due to its publication in Summer 2000.

 

Myers, Kristen. “”Cowboy Up!”: Non-Hegemonic Representations of Masculinity in Children’s Television Programming.” Journal of Men’s Studies, vol. 20, no. 2, 2012, pp. 125-143. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1023443734?accountid=11107

The source above is a peer-reviewed analysis published in the Journal of Men’s Studies regarding the portrayal of characters in Disney’s The Suite Life on Deck, Hannah Montana, Wizards of Waverly Place, and Nickelodeon’s iCarly. Through an analysis of 65 episodes in total, it was noted that although 14 out of 16 males in the television series above were non-hegemonic, or non-domineering and non-sexual, ultimately, all characters were affected by the existing hegemonic order, as predatory male characters ultimately swayed other male characters, to the point of characters such as Woody stating “I worship this man,” in relation to Zack, a cunning yet malicious sexual male in The Suite Life On Deck, and non-hegemonic characters cross dressing or being homoerotic, such as Cody in Suite Life, acting as a mere punchline, rather than a developed characteristic. Unlike other sources, this source is extremely valuable due to its analysis of relatively modern television aimed at girls and adolescent females; by identifying non-dominant males as mere gags aspiring to become as insensitive as the top of the male social hierarchy to attract females, the study signals that even by 2010, children’s television remained stunted in its portrayal of complex male characters.

 

Leung Ng, Yu, and Kara Chan. “Do Females in Advertisements Reflect Adolescents’ Ideal Female Images?” The Journal of Consumer Marketing, vol. 31, no. 3, 2014, pp. 170-176. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1678629394?accountid=11107

The source above is a peer-reviewed analysis published in The Journal of Consumer Marketing regarding the influence of advertisements in the self-portrayal of Chinese adolescents. Through interviews of a random selection of adolescents regarding the appearance of female actresses in Chinese advertisements, it was noted that when given the choice between a married, beautiful actress, a wilder and single actress, and an “urban sophisticated female” in the third advertisement, the adolescent females aspired to become the first and third actresses while shunning the second actress, thus indicative of a broader cultural desire for both traditional family structures and sophistication. Although the study focused on Chinese adolescents, its value remains clear, as it indicates that across cultural boundaries, commercials can universally affect one’s self-image of male and female roles, especially as an adolescent. In addition, as a study published in 2014, it is most indicative of current cultural beliefs regarding societal roles.

 

Browne, Beverly A. “Gender Stereotypes in Advertising on Children’s Television in the 1990S: A Cross-National Analysis.” Journal of Advertising, vol. 27, no. 1, Spring98, pp. 83-96. EBSCOhost, prx.library.gatech.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=930609&site=eds-live&scope=site

The source above is a peer-reviewed study published in the Journal of Advertising describing children’s television and advertisements throughout the 1990s in the US and Australia. Through a thorough analysis of random advertisements, it was noted that boys were depicted, like in popular culture, as more intelligent and stronger, as seen in the fact that nearly all voiceovers occurred through male actors, in addition to the assertion of males in leadership positions, while females were depicted as demurer, as seen in females being more likely to defer to boys. In addition, a boy-to-girl ratio was noted as increasing with age, to the point that adolescent advertisements contained 70% male actors. Unlike other sources, however, this source, as one of the oldest, acts as a milestone when compared to modern portrayals; unlike previously, modern television is less likely to portray gender roles as explicitly, although it is true that gender roles remain extremely prevalent.

The different ‘roles’ of men and women on Television

Source 1: Zemach, Tamar and Akiba A. Cohen. “Perception of Gender Equality on Television and in Social Reality.” Journal of Broadcasting & Electronic Media, vol. 30, no. 4, Fall86, pp. 427-444. EBSCOhost,  

prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=31721977&site=ehost-live.

‘Perception of Gender Equality on Television and in Social Reality.’ ‘This study examined the differential perceptions of men and women as they appear on television as an example of symbolic reality and the way they are perceived in social reality.’ The article talks about a few researches that claim the same fact: The Television is behind the real society. This is because television tends to be more traditional (men with more independence and power than women) because the big mass that watches television feels more represented by this format of ‘roles’ that each gender has. This should be changed, and as the research assumes, if we change the way that we represent our roles on television, the faster we are going to assimilate equality in the real world. But, as Television are always behind the real society, men are still being shown occupying more ‘respectful’ jobs than women do.

This article will be useful as we are going to talk about how society also makes a difference when we are talking about differences in representation roles on Television. The TV is based on concepts that we are living in.

Source 2:  Sink, Alexander and Dana Mastro. “Depictions of Gender on Primetime Television: A Quantitative Content Analysis.” Mass Communication & Society, vol. 20, no. 1, Jan/Feb2017, pp. 3-22. EBSCOhost, doi:10.1080/15205436.2016.1212243.

http://prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=120555345&site=ehost-live

https://www.tandfonline.com/doi/full/10.1080/15205436.2016.1212243?scroll=top&needAccess=true

‘Depictions of Gender on Primetime Television: A Quantitative Content Analysis.’ It analyzes the different representation of men and women on Primetime Television. A study looked through 89 different programs and 1,254 characters were identified. This study showed how genders are seen and depicted to society on Primetime television. This also explains that women did not hit the ‘golden age’ because we have changed a lot compared to past decades, men are shown as the more dominant gender in society than women still.

A lot of resources were used to analyze the difference on Primetime television. This article is worth reading because it is useful, entertaining, and easy to read. Even with all these changes in gender representation that we have been through, we still have a ‘discrimination’ against women representing higher roles in society on tv programs. Due to this rejection, women are still be seeing as inferior compared with men.

Source 3:  FURNHAM, ADRIAN and STEPHANIE PALTZER. “The Portrayal of Men and Women in Television Advertisements: An Updated Review of 30 Studies Published since 2000.” Scandinavian Journal of Psychology, vol. 51, no. 3, June 2010, pp. 216-236. EBSCOhost, doi:10.1111/j.1467-9450.2009.00772.x

http://prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=50385747&site=ehost-live

‘The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000.’ This article studied the sex roles stereotype in television commercials, from reviewed 30 papers over 20 countries around the world. Besides the different representations related with age, ethnic, and gender, the main focus of this article is to show how men and women are portrayed differently on television advertisements. It is due to a change in our real society. Advertisements that were effective a few years ago are not good enough for our today’s society. The article also showed some studies proving that sex representation and ‘aggressive’ humor do not work as most people think.

This article is great because we can analyze how this stereotype have been changed from past years until now. It also says that some advertisements are pre-defined for  men or predefined for women because they tend to be the consumers of certain products.

Source 4:  Kircher, J. C. (2007). Another look at gender roles in prime -time television (Order No. 3289592). Available from ProQuest Dissertations & Theses A&I; ProQuest Dissertations & Theses Full Text. (304818535). Retrieved from

http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/304818535?accountid=11107

‘Another look at gender roles in prime -time television.’ This article is an ‘update’ of ‘Depictions of Gender on Primetime Television: A Quantitative Content Analysis.’ Both articles talk about how men and women are represented, how they are portrayed and how people see this pre-defined roles for each gender on Primetime Television. In this specific article 2,968 scenes and 24,994 interactions of male and female characters in the scenes were implied. This studied also affirms that role on Primetime Television have not changed much. Men still represent the traditional and more powerful position in comparison with women. Beside men have been doing more socio-emotional behaviors, they are still doing more task-oriented and directive behaviors. ‘Thus, men continue to be presented in primarily traditional male gender roles.’

Showing how our Primetime television still divided and defined by the traditional society, this article will be interesting to debate. Men changing for ‘women’s’ roles and still being represented as more powerful than women through the years can be a good topic to be discussed.

Source 5:  Price, C. J., & Wulff, S. S. (2005). Does sex make a difference? job satisfaction of television network news correspondents. Women’s Studies in Communication, 28(2), 207-234. Retrieved from

http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/198297768?accountid=11107

‘Does Sex Make a Difference? Job Satisfaction of Television Network News Correspondents.’ This article shows the difference of women satisfactory, women salary, and how women are being welcome on Television Network compared with men. The study reveal that: ‘women are significantly younger, and have fewer years of service at one network and total years in network news than do men.’ Besides we still have men predominance in the Television network, studies affirm that it has been changed. ‘In 2002, all stations in the top 25 markets had women on their news staffs. Women made up 39% of the news workforce, including 26% of news directors, 33% of assistant news directors, 50% of executive producers, 64% of news producers, 57% of news anchors and 58% of news reporters (Papper & Gerhard, 2002).’

This study can be easily used for us. The different age of entry and the difference permanency in a television company are numbers that can be debated. It is also an interesting article because claims that women are more unsatisfied than men about their work environment.

Source 6: Corfield, J. (2017). Network vs. netflix: A comparative content analysis of demographics across prime-time television and netflix original programming (Order No. 10259826). Available from ProQuest Dissertations & Theses A&I; ProQuest Dissertations & Theses Full Text. (1927181818). Retrieved from

http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1927181818?accountid=11107

‘Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming.’ This article talks about women and men roles on Television and Netflix. It also talks about black, homosexual people.

This article is really interesting for our research because it has a lot of numbers claiming the huge and indiscriminate difference between sex and race. One more thing that make this article attractive was that it also mention Netflix researches (as our class talk a lot about TV shows, I thought this one would be interesting). The number of characters who held power on Primetime TV and Netflix are way unequal: ‘Of the total number of characters who held power in prime-time television, only 26.6% were female; almost three times fewer than the 73.4% of male characters. The Netflix platform yielded an even greater number of male characters that held power with 79.6%, however, only 20.4% of characters with power were female.’

 

The Role of Female Characters in Doctor Who from 1960-Present

Colgan, Jenny. “The Bolshie, Brilliant History of the Women of Doctor Who.” The Guardian, Guardian News and Media, 27 Aug. 2018, www.theguardian.com/lifeandstyle/2018/aug/27/the-bolshie-brilliant-history-of-the-women-of-doctor-who.

This article from The Guardian details the history of women in the show Doctor Who. It speaks of Sarah Jane Smith, a companion who began her stint with the third doctor and ended up being the companion who was on the show the longest. Her character was a feminist and actually kept her job as an investigative reporter after becoming a companion, which was a big deal because the companions before her had not kept their day job and usually did not exhibit any feminist characteristics. The article also analyzes how there was no sexual tension between the doctor and their companions in early seasons but as the seasons progress it becomes more prevalent. This shows how the companions’ roles have become more sexualized over the years. This article has value because it shows the history of women in Doctor Who and how their roles have changed throughout the show’s run.

 

Gregg, Peter B. “England Looks to the Future: The Cultural Forum Model and Doctor Who.” The Journal of Popular Culture, vol. 37, no. 4, July 2004, pp. 648–661., doi:10.1111/j.0022-3840.2004.00091.x.

This peer-reviewed journal gives insight into how as Doctor Who progresses the cultural structure of the show reflects the cultural structure of society. Most of the show’s themes throughout the years have reflected current cultural norms and popular ideology. The journal also details how some decisions about the direction of the show in the past were made by the actor playing the Doctor, such as the fourth doctor, Tom Baker. The person who played the doctor made decisions about how not only the doctor would be portrayed, but also how companions would be portrayed and viewed by the doctor. This is significant because the Doctor, up until 2018, was always portrayed as a man, and the input from a man’s perspective can be very different than from a woman’s. This journal has value because it shows how the show’s themes and values change as time goes on, which in turn means that gender roles would change.

 

Orthia, Lindy A., and Rachel Morgain. “The Gendered Culture of Scientific Competence: A     Study of Scientist Characters in Doctor Who 1963–2013.” Sex Roles, vol. 75, no. 3-4, Feb. 2016, pp. 79–94., doi:10.1007/s11199-016-0597-y.

This peer-reviewed journal delves into the scientific roles that women have played throughout the run of the show Doctor Who. The study found that males and females in the show are not equally represented but they both equally exhibit scientific capability. Women are able to operate the TARDIS and perform important scientific calculations just as well as the men. They make almost as many, if not as many, crucial decisions as the doctor does. Despite this, there are some details of how characters are depicted in the show that indirectly devalue women, such as inadequate male scientists lacking masculinity and having feminine qualities. Lacking masculinity is seen as negative, which therefore means acting like a woman is seen as negative. This journal has value because it shows that although women are represented as scientific equals in the show there are indirect ways that they are not represented equally.

 

Pelusi, Alessandra J., “Doctor Who and the Creation of a Non-Gendered Hero Archetype” (2014). Theses and Dissertations. Paper 272.

In this thesis/dissertation the author explores how Doctor Who has created one of the only non-gendered characters depicted on television. They do this by analyzing the female and male characters and their roles within the show. The paper also brings up the interesting point that the doctor and their companions are dependent on each other, which elevates the importance of companions and in turn increases the relevance of female characters in the show. Female characters are seen as true game-changers because they are able to change the course of the show simply by voicing their opinions to the doctor. Although there will always be some stereotypes, due to their relevance in popular culture, there are less gender stereotypes displayed in the show due to these points the author explored. This thesis/dissertation has value because it demonstrates how gender does not play a direct part in Doctor Who and women have a significant role in the show.

 

Peters, Jasper. “Nothing Will Ever Be The Same Again: Exploring Faith, Doubt, and the Disciple     Journey of a Companion to the Doctor.” Implicit Religion, vol. 18, no. 4, 2015, pp. 499–506., doi:10.1558/imre.v18i4.29089.

This peer-reviewed journal demonstrates how the Doctor’s companions, who are predominantly female, sway the Doctor’s actions and how their decisive roles affect the show. The Doctor is the main character of the show and will sometimes make split decisions on their own, but the companions, despite their usual devotedness to the Doctor, will challenge their ideas and significantly impact the plot. The emotions that the Doctor feels toward the companions and vice versa also affect the show and give female companions a symbolic role in the show, despite their role being simply titled as “companion”. There are times presented in the show where a companion and the doctor will actually have romantic feelings for each other, which complicates the situation even more when it comes to decision-making. This journal has value because it talks about how companions can sway the doctor’s decisions and therefore play an important part of the plot.

 

Ras, Ilse A. “Doctor Who: Companions and Sexism, 1963-1989.” Dr Ilse A. Ras, 2 June 2014, iaras22.wordpress.com/2014/05/31/doctor-who-companions-and-sexism-1963-1989/.

In this blog post the author explores whether or not the show Doctor Who is sexist. They decide that the show is simultaneously sexist and not sexist at the same time. The author cites blatant examples of sexism, such as outfits that female companions have worn and certain things they were made to say. Certain companions have been made to wear revealing costumes and/or bikinis that do not contribute to the plot of the show. There are also times where there is indirect sexism in the show, such as women being seen as a lesser figure in decision-making. She also observes that pre-1989, most of the companions had highly skilled jobs such as a journalist, teacher and heart surgeon. In the most reason seasons many companions have jobs that do not require a college degree. This article has value because it addresses the role of women in Doctor Who and whether or not their role can be seen as sexist.

 

Annotated Bibliography

Topic: Role of Women in and on American Televised News


Baitinger, Gail. “Meet the Press Or Meet the Men? Examining Women’s Presence in American News Media.” Political Research Quarterly, vol. 68, no. 3, 2015, pp. 579-592. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1706180070?accountid=11107.

This source analyzes why women are still a minority presence on America’s televised news networks. In the publication, author Gail Baitinger conducts a study which finds the presence of women to be significantly less than the presence of men on American’s news network. Her research focuses on the quantity of each gender within 4,200 Sunday morning appearances across the many American news networks.  One reason this source stands out and holds a particular value is that it identifies the factors determining who gets chosen to be a frequent guest on these networks instead of simply explaining how women are represented on the news or by the networks. The source is also peer-reviewed and provides quantitative data and other useful statistical figures which will assist in creating an effective infographic. It was also published in 2015 meaning Gail’s data depicts information relative to the climate of today’s newsrooms. Lastly, and most interestingly, Gail argues the fact that women appear less on these news networks is not a result of overt sexism. Therefore, this publication could provide a counter-claim to other sources with similar data but dissenting explanations.


Desmond, Roger, and Anna Danilewicz. “Women Are On, But Not In, the News: Gender Roles in Local Television News.” Sex Roles: A Journal of Research, vol. 62, no. 11-12, 2010, p. 822+. Gender Studies Collection,  http://link.galegroup.com/apps/doc/A231826032/PPGB?u=gainstoftech&sid=PPGB&xid=8cc2e.

This source is an academic journal detailing the results of an investigation conducted by Roger Desmond and Anna Danilewicz which analyzed 580 news stories of the primary three TV news programs in the northeast U.S over the span of two weeks. Desmond and Danilewicz examined whether there was a relationship between the gender of a reporter and the type of story they reported on and whether there was a large gender difference within that correlation. They found that women were more like to report on stories that relate to public welfare and health-related stories. In addition, males are much more often asked to report on television as experts on a topic rather than females. Their findings are very significant to the topic of male dominance on television news networks, and the report reveals either sexist or subconscious choices to perpetuate the portrayal of the male gender as more knowledgeable.  The investigation was conducted eight years ago and thus lacks current political climate. However, the article was peer-reviewed and published in a Sex Roles research journal which establishes academic credibility.


Sandler, Lauren. “Beauty Tips and Politics: Hot Media News: Women Want Hard-Hitting Reports on Issues that Affect them.” The Nation, vol. 275, no. 7, 2002, pp. 24-28. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/59911397?accountid=11107.

In this article, author Lauren Sandler argues that women desire to report issues with depth and relevance rather than make-up brand superiority. The article was written in 2002, during the prime age of Cosmo and MTV, therefore it goes against the stereotype of women at the time. Sandler asks that women be given relevant issues upon which to inform the public so that their presence in the media may have some significance. Sandler attempts to break the domestic chains of women in the media and ensure their stories are not limited to which shaving cream or Swiffer product works best. The source holds a different value than my previous two sources because it is not a study or investigation with specific results. Instead, this publication is a straightforward argument against locking women into a cycle of airy, plush, materialistic reports. However, the source is fairly outdated and relies on the regularity of the early 2000s reporting trends. Also, the source lacks any measurable data which can be demonstrated in an infographic, but it does provide a strong opinion.


Blyth, Myrna. Spin Sisters: How the Women of the Media Sell Unhappiness and Liberalism to the Women of America. St. Martin’s Press, 2004. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/59863368?accountid=11107.

In Spin Sisters: How the Women of the Media Sell Unhappiness and Liberalism to the Women of America, Blythe argues that those few women who do hold positions in the mass media, specifically on television, broadcast their opinions through their positions which influence and shape how American women see themselves and their gender role in the world. This source is another journal article which argues a stance rather than presenting the results from an investigation or study. However, it provides an interesting viewpoint which holds its value in its disagreement with popular public opinion. The stance may seem abstract and less prevalent, but that may the exact irony of what the author wants to communicate. The very idea that this seems like a differing viewpoint may be a result of how our opinions on women and their role in society were shaped by the few women that do hold positions in mass media. However, the source is biased and loses some validation and credibility due to its strong argument against one political party. Even though it asks good questions, the article only presents points against the imposition of a political ideology through the influence of women in the mass media.


Persaud, Subriena. “Gendered Representations and Portrayals in Technology Advertisements: Exploring Variations by Age, Race and Ethnicity.” Gender Issues, vol. 35, no. 2, 2018, p. 137+. Gender Studies Collection, http://link.galegroup.com/apps/doc/A540797231/PPGB?u=gainstoftech&sid=PPGB&xid=5cade6c8.

This academic journal is an extremely extensive report capturing qualitative and quantitative data which analyzes the gender images represented in television or other technology advertisements produced by top technology companies.  The report found underrepresentation and misrepresentation of the female gender in these technology advertisements. A huge portion of this article’s significance is that its main focus is the intersectionality of underrepresentation or misrepresentation in gender, race, and age within the advertisements. Therefore, Persaud’s ultimate argument based on his research data is that African American and Latino women were missing almost completely compared to white women, and of course, white men. He also found that as age increased, the gender and race parity decreased. Even though this source is not directly related to women in the news, the source holds high value because it demonstrates with both qualitative an quantitative data how TV advertisements reinforce the association between technology and whiteness, youth, and masculinity.


Correa, Teresa; Harp, Dustin.“Women Matter in Newsrooms: How Power and Critical Mass Relate to the Coverage of the HPV Vaccine.” Journalism & Mass Communication Quarterly, 2011. https://doi.org/10.1177/107769901108800205.

In this study Correa and Hard explore how female journalists affect news content when holding positions of power, reaching a critical mass in the newsroom, and covering an issue that appeals to them. It focused specifically on how male-dominated news companies covered the HPV vaccine versus more gender-neutral news companies handled coverage of the vaccine. Correa and Hard found that the more gender-neutral organizations covered the vaccine more frequently and more extensively. This source does not address television reporters, but it does provide insight on women in the news industry and women who obtain the power to dictate what gets reported in the news and how often or in what manner. The source is not the most value out of all six sources, but it does analyze the presence and role of women in a correlating and equally relevant area of mass media.

 

Evolution of Gender Representation in Children’s TV

Source 1: Allan, K., & Coltrane, S. (1996). Gender display in television commercials: A comparative study of television commercials in the 1950s and 1980s. Sex Roles, 35(3), 185. Retrieved from http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1308101890?accountid=11107

There are two main research questions that this study investigates. The first is whether gender representation has changed in television commercials from the 1950s and 1980s, and the second is when and how often nontypical gender presentation occurred. While the ratio of female to male main characters decreased over time and many of the commercials’ narrators remained male, women’s representation changed in terms of activity. In the 1980s, a greater percentage were seen working, as opposed to parenting, and in a greater variety of jobs too. Nontypical gender display improved for women and decreased for men over time, and activity/work was the most significant factor in how masculine or feminine a character appeared.

This may not be about children’s television, but this is still a relevant read because commercials are an important aspect of TV, and children watch more than what’s specifically marketed toward them. Plus, in understanding how commercials handled gender in the 1950s through the 1980s, both through its own data and the results of other, related studies, it provides perspective on how TV’s handling of gender now reflects in the grander scheme of time.

Source 2: Berg, Leah R. Vande and Diane Streckfuss. “Prime-Time Television’s Portrayal of Women and the World of Work: A Demographic Profile.” Journal of Broadcasting & Electronic Media, vol. 36, no. 2, Spring92, p. 195. EBSCOhost, prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=syh&AN=9208170546&site=ehost-live.

This journal article’s aim was to examine the portrayals of women and men in the workplace, in terms of both representation and activity, on primetime TV during the 1980s. For both analyses, the same set of variables were used. Male characters were found outnumbering female characters in both representation and workplace activity. Male and female characters were more commonly seen in different types of industries. Female characters were less likely to be high up in the workplace’s power hierarchy—and when they were, they performed less actions than male characters did in the same positions—and they were more likely to be depicted as students and home caretakers.

This source is a valuable one in examining how gender representation has evolved in children’s TV over multiple decades. The analyses conducted identify trends in an important aspect of representation on TV—the workplace—and the article is helpful in clarifying how the identified trends compare to previous research. While the research was on primetime TV and not children’s TV, primetime TV is still watched by children, and primetime TV affects children’s TV’s programming, so these trends are worth considering when evaluating children’s TV’s evolution.

Source 3: Case, S. (2015). Tough turtles and pretty princesses: A content analysis of gender representations in popular children’s media (Order No. 1587267). Available from ProQuest Dissertations & Theses A&I; ProQuest Dissertations & Theses Full Text. (1679935870). Retrieved from http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1679935870?accountid=11107

This study sought to answer several questions. It explored gender representation in the top-rated children’s shows of 2014 and whether representation differs by preschool versus school-age shows, animated versus live action shows, TV networks, and gender makeup of the shows’ audiences. Overall, 60% of characters in these shows were male and 40% female. School-age shows tended to have more balanced gender representation than preschool shows, and live action shows had more balanced representation than animated shows. In preschool shows and animated shows, there were more male characters portrayed. In comparing Disney Channel, Nickelodeon, and PBS, Disney had the most equal representation, and Nickelodeon—by a slight margin—had the least balanced, most male-dominated representation. More teenage characters were female on children’s TV, but more child and adult characters were male. Female characters’ behaviors included more gender stereotypes than behavior in male characters.

This source has a lot of relevant data on gender representation in children’s TV today. It’s especially helpful in how it analyzes children’s TV shows by many variables. However, the amount of data present can be overwhelming, and it can be hard to pick and choose which data is relevant.

Source 4: Mary, S. L. (2001). Interactions, activities and gender in children’s television commercials: A content analysis. Journal of Broadcasting & Electronic Media, 45(1), 41-56. Retrieved from http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/227290365?accountid=11107

This source examined gender representation and portrayal in commercials that air during children’s TV shows. Of identifiable characters, there was no significant difference in the number of girls and boys portrayed. Significantly less commercials are girls-only than boys-only, and in mixed commercials, there were slightly more boys than girls. The settings were statistically different based on the gender makeup of the commercials, and so were the interactions featured between characters. Activities performed also varied significantly between commercials; girls-only commercials featured more playing and less eating than either boys-only or mixed commercials. Finally, the presence of violence and aggression, and the product types advertised, differed significantly depending on the commercials’ gender makeup.

This source is very valuable for determining how gender presentation has evolved in children’s TV. Commercials are an integral aspect of TV, as the study points out, so this study is relevant to the question. This study has a fair amount of data, and yet the study summarizes it well. This study’s discussion section also does a great job of connecting their results to previously-obtained results, which allows for a better understanding of how gender representation has actually evolved over time.

Source 5: Signorielli, Nancy, and Aaron Bacue. “Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades.” Sex Roles, vol. 40, no. 7, 1999, pp. 527-544. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/225370372?accountid=11107.

This study examined the recognition and respect that were demonstrated to male and female characters to evaluate whether there’s been any change in gender portrayals from primetime TV in the 1970s to the 1990s. It was found that while women remained underrepresented by the 1990s, representation had significantly improved from during the 1970s. Women appeared most frequently in sitcoms and least in action adventures. Consistently, female characters were judged as being younger than male characters. More male than female characters were portrayed as having work outside the home consistently, though this difference decreased over time. The percent of women working outside the home increased from the 1970s to the 1980s before stalling in the 1990s. Representation of gender-nontypical work for both male and female characters increased from the 1970s to the 1980s before decreasing again in the 1990s.

This source was an informative read. One thing it did especially well was contextualize the changes in social history that occurred from the late 1960s to the 1990s to explain the study’s importance. While this wasn’t about children’s TV, it’s likely that the same trends were present in children’s TV from the 1970s-1990s and influenced children’s TV today.

Source 6: Steyer, I. (2014). Gender representations in children’s media and their influence. Campus – Wide Information Systems, 31(2), 171-180. doi:http://dx.doi.org/10.1108/CWIS-11-2013-0065

This source summarizes research done on gender representation in different forms of children’s media—literature, TV and commercials, the Internet, and computer program—spanning multiple decades. For TV and commercials: one point made was that women have historically been underrepresented, with representation decreasing from the 1930s-60s and increasing from the ‘60s to the ‘90s. Another point made was that women are typically portrayed as more physically attractive and intelligent than men, and that women are seen more as mothers and significant others while men are seen more as single. The last point made was that children have the potential to conform to the stereotypical or nontypical behaviors reflected in TV.

This source, overall, provides valuable information. It provides information on a variety of children’s media, which is helpful in linking trends in children’s TV to children’s media in general. The source is also concise and not difficult to read. One issue that is noticeable is that it is inconsistent in mentioning or not mentioning the decades that the identified trends span from. Overall, though, this provides relevant background and topical knowledge on how gender representation has evolved in children’s TV over time.

How Children’s Television Represents Gender (Annotated Bib)

Mitchell, Danielle. “Producing Containment: The Rhetorical Construction of Difference in Will & Grace.” Journal of Popular Culture, vol. 38, no. 6, 2005, pp. 1050-1068. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/195371059?accountid=11107.

In this article, Mitchell rails against the prime time show Will & Grace for its acceptance of current norms of inequality and oppression. Her argument is similar to that of Myers regarding non-hegemonic male characters (see second source); that rather than acting as a role model for progress away from hegemonic and heterosexist ideals and norms, the depiction of homosexual characters in Will & Grace serves to reinforce these values by ridiculing characters who deviate from norms. In addition, Mitchell argues that Will & Grace has characters ridicule themselves in order to make the ridicule palatable to audiences who would normally find it offensive, and that it fails to truly represent racial minorities and lesbians by only having characters who represent those demographics make brief, token appearances.

This article definitely has a stance, and sticks to it. Mitchell intends the article to point out problems with Will & Grace’s representation of its characters, and focuses her analysis of the show in ways that support her argument. However, the article is still valuable due to its discussion of class and race divides within the LGBT community and its analysis of how those divides are being portrayed on prime time television.

 

Myers, Kristen. “”Cowboy Up!”: Non-Hegemonic Representations of Masculinity in Children’s Television Programming.” Journal of Men’s Studies, vol. 20, no. 2, 2012, pp. 125-143. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1023443734?accountid=11107.

In this article, Myers argues that “non-hegemonic male characters” in children’s television programs serve to reinforce hegemonic masculinity. She defines these characters as being males who are “not domineering, competitive, or sexually predatory” and clarifies that they comprise the majority of male characters in the studied shows. These shows are Suite Life on Deck, Hannah Montanna, Wizards of Waverly Place, and iCarly; from the Disney and Nickelodeon networks. The core of Myers’s argument is that rather than serving as role models of nontraditional gender hierarchy, these characters are subject to constant ridicule due to their failure to domineer other characters or otherwise assert their masculinity. Thus they ultimately reinforce that a successful male must put others down to maintain a role of power.

This source provides not only examples of children’s television perpetuating unhealthy gender roles, but also provides insight into how hegemonic masculinity is maintained within peer groups. The “Masculinities: Theory and Practice” section of this article notes that by age 10-11 boys have already identified that there is a relevant hierarchy of status among males in which one must prove oneself suitably masculine to advance. This hierarchy — and enforcement of it — lead to homophobic behaviors and oppression of individuals who do not conform to the cultural ideal of masculinity.

 

Newsom, Victoria A. “YOUNG FEMALES AS SUPER HEROES: SUPER HEROINES IN THE ANIMATED SAILOR MOON.” Femspec, vol. 5, no. 1, 2004, pp. 57. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/200081515?accountid=11107.

In this article, Newsom dissects the concept of “girl power” and the gendered messages in Sailor Moon. She argues that Sailor Moon incorporates feminine characteristics into characters whose roles are historically associated with males, and therefore that it is part of third wave feminism. The main characters are girls who are strongly marked as feminine through emotional expression, behavior towards stereotypical subjects of teenage female attention such as make-up and crushes, and sexualized outfits. Meanwhile they fill the role of heroism historically reserved for male heroes: they defeat foes of monstrous proportions with supernatural abilities.

Newsome argues that the entire concept of “girl power” is based on a contradiction. It is intended as a “pleasure-centered form of empowerment,” and yet the manners in which it is depicted act counter to female empowerment, because characters who embody girl power are limited to young, slender, physically powerful, attractive girls. Newsome claims links between this unhealthily limiting image and the rise of eating disorders and other attempts at body alteration among female youth in the US.

This article provides information relevant to any research question about anime and shows aimed at young girls. It also highlights key differences between Japanese and American versions of the show and ways in which the American version was censored. It discusses sexualization of female characters in television and the male gaze. Additionally, it explores how an attempt at empowerment can exclude many people who do not fit a specific image.

 

Romo, Vanessa. “’Supergirl’ Casts First Transgender Superhero On Television.” NPR, NPR, 24 July 2018, www.npr.org/2018/07/23/631693257/supergirl-casts-first-transgender-superhero-on-television.

In this radio episode on NPR, Romo discusses the casting of Nicole Maines as the first transgender superhero on television in the show ‘Supergirl.’ Maines successfully sued her school district in Maine for the right to use the girls’ restroom after the school system had a “bodyguard” follow her around to ensure she used the staff restroom. The article also mentions Scarlett Johansson dropping a starring role as a trans character after public backlash and a general trend towards casting transgender actors for trans roles. In the words of Nicole Maines, this helps “show that we [transgender people] are valid in our identities and we exist.”
This article covers a new development in gender representation on television which is too recent to be covered in peer-reviewed articles. This article also provides a complement for the article by Newsom which discusses girl superheroes in an animated show, while this article centers around a live-action show.

 

Ulaby, Neda. “Working Women On Television: A Mixed Bag At Best.” NPR, NPR, 18 May 2013, www.npr.org/2013/05/18/184832930/working-women-on-television-a-mixed-bag-at-best.

In this radio episode from Weekend Edition Saturday on NPR, Ulaby discusses the various degrees to which women in the workforce are depicted on television. She reveals that children’s television portrays women as employed at a far lower rate than prime time television. In children’s programming “81 percent of jobs are held by men,” whereas almost half of female characters in prime time television are employed, which matches up with real-world percentages. However, very few of these characters have children, which contrasts with the 60% of real-life working women who have children.

This episode provides many useful metrics about portrayal of women in careers by television, which will be helpful in finding what questions have already been answered in order to ask a new question for our research. Additionally, it features interview snippets with an actress, a showrunner and a network president which provide insight into how the gender of a show’s main character affects its success.

 

Weida, Courtney L. “Gender, Aesthetics, and Sexuality in Play: Uneasy Lessons from Girls’ Dolls, Action Figures, and Television Programs.” The Journal of Social Theory in Art Education (Online), vol. 31, 2011, pp. 1-25. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1323178403?accountid=11107.

In this article, Weida analyzes many different ways in which Girls’ Dolls are played with and the learning implications of each of these methods of play. Additionally, she analyzes gendered messages in television shows Buffy The Vampire Slayer, South Park, and She-Ra. Rather than taking a direct stance on debates surrounding the media she is analyzing, Weida explores the various ways in which children subvert the expectations of advertisers and parents in playing with or viewing dolls and television, and the potential effects of these alternatives on the development and learning of the child.

Much of this article focuses on dolls, which are not inherently within the scope of our research. However, there is a recent television show about the barbie dolls. If this show is within the scope we choose for our question then the discussion of barbie dolls in this article will provide useful background information. The discussion of the aforementioned television shows and how they portray characters such as Willow from BTVS and Jimmy from South Park who are inherently unique and different from what is culturally considered normal has potential to be useful even if the Barbie shows are not within our chosen scope.

The Occupations of Women on TV vs the Reality of the Current Workforce

*All peer-reviewed but #6*

1:

Signorielli, Nancy, and Susan Kahlenberg. “Television’s World of Work in the Nineties.” Journal of Broadcasting & Electronic Media, vol. 45, no. 1, 2001, pp. 4-22. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/227280555?accountid=11107

“Television’s World of Work in the Nineties” examines the accuracy of the television world labor force.  The article analyzes the over- or under-representation of minorities and women in certain industries when depicted on television.  Specifically, Nancy Signorielli and Susan Kahlenberg find that married women do not have as many occupation options while single women are portrayed as having gender-neutral or traditionally male jobs.  When compared to the U.S. labor force, men, by contrast, have no correlation between occupation and marital status.  Studies continue to find that women have limited opportunities on TV due to the scarcity of employed married women.

This source outlines the discrepancy between what is presented on TV and reality.  It is unfortunate that stereotypes restrict roles from some and define a false social norm.  As the article suggests, this also has a negative impact on today’s children, adolescents, and heavy television viewers.  The career choices of young viewers can be affected, and the received message is that women cannot hold better paying jobs while maintaining a healthy marriage.  The external effects proposed by this assertion are significant and are crucial to our group’s research question.

 

2:

Signorielli, Nancy, and Aaron Bacue. “Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades.” Sex Roles, vol. 40, no. 7, 1999, pp. 527-544. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/225370372?accountid=11107.

This document brings to light the lack of recognition received by women on television between the fall of 1967 and the spring of 1998.  Compared to the numbers in the U.S. population, women have been largely underrepresented in television.  One of the arguments made in the article investigates the occupations in which men and women are cast.  Network programming of the 1970s and 1980s depicted fewer women working outside the home, and those with jobs were often cast in traditional “female” occupations such as secretaries, nurses, and teachers.  Expectedly, men were more often presented as employed and in higher status jobs than women.

“Recognition and respect: A content analysis of prime-time television characters across three decades” highlights an important claim.  The struggle of women in the film industry and the misinterpretation of women roles is unsettling.  The prime-time network programs studied have flaws that aren’t always seen by the typical audience.  Beyond the points made in the text and how they pertain to our research, this article is worth reading to grasp the injustice within such a large sector of American life.

 

3:

Matthes, Jö, Michael Prieler, and Karoline Adam. “Gender-Role Portrayals in Television Advertising Across the Globe.” Sex Roles, vol. 75, no. 7-8, 2016, pp. 314-327. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1819312024?accountid=11107, doi:http://dx.doi.org.prx.library.gatech.edu/10.1007/s11199-016-0617-y.

This source dives into the gender-role portrayals in television advertising.  Jörg Matthes, Michael Prieler, and Karoline Adam collect data from thirteen Asian, American, and European countries and study the stereotypical depiction of men and women within television advertisements.  The conclusion indicated stereotypes present world-wide, independent of each country’s respective gender equality measures.  In other words, the specific culture of a country in preventing gender discrimination had no effect on the apparent stereotypes among the advertisements.  The study also examines the working role of primary television characters.  Results showed that stronger depiction of female characters in home settings was evident in countries such as Brazil, China, Germany, etc.

“Gender-Role Portrayals in Television Advertising Across the Globe” certainly adds concrete evidence of women stereotypes in the television world.  This experiment focuses on unique details and controls variables to offer a convincing verdict.  It’s critical to be cognizant of the world outside U.S. television, and this article contributes to a broader perspective.

 

4:

Witt, Susan D. “The Influence of Televison on Children’s Gender Role Socialization.”Childhood Education, vol. 76, no. 5, 2000, pp. 322-324. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/210380519?accountid=11107.

This text investigates further into one of the subtopics of other studies.  Susan Witt discusses the television influence on children and how it may be affecting their race and gender.  According to this piece, television is the most impactful form of media to today’s youth.  In fact, by age sixteen, kids will have spent more time watching television than time at school.  With the rapid pace in which children assess information and develop cognitive standards, the attitudes and experience they witness on TV can quickly spawn stereotypes in the minds of teens.  The idea that only women are nurses and only men are doctors can be falsely reinforced by television media.  The inaccuracy in representation on television is having an impact on the perceptions of many at a young age.

The items discussed in “The influence of television on children’s gender role socialization” are worth pondering because they present future implications.  Not only does the article discuss the existence of gender bias on television, but also what it could mean for future generations.   Nations are often judged by education and attempts to prepare children for life.  If television is corrupting this process, it is a poor reflection of the U.S. and elsewhere.

 

5:

Press, Andrea, and Terry Strathman. “Work, Family and Social Class in Television Images of Women: Prime-Time Television and the Construction of Postfeminism.” Women and Language, vol. 16, no. 2, 1993, pp. 7. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/198874239?accountid=11107.

“Work, family and social class in television images of women: Prime-time television and the construction of postfeminism” focuses on how the issues raised by the feminist movement are articulated in television.  There’s no denying that television images have shifted with time to reflect real world changes.  However, the alterations made by television to depict the workplace, family, and women’s relation to each, do not always parallel reality.  For example, modern television narratives fail to acknowledge the struggles faced by women with balancing work and family, providing child care, and balancing family budgets.  In the television realm, single mothers are middle or upper-class, and poor families are almost non-existent.  Facts oppose this false narrative; 69% of homes headed by women are poor while the median income for two-parent families is $30000.

These assertions are a reality check for most, myself included, who like to imagine the fantasy in television as fact.  As viewers, we begin to conceptualize the typical American family from the plentiful illustrations on TV.  As an experienced television watcher and as a researcher, this document was fascinating to read.  Taking a step back and using skepticism when watching popular TV can sometimes be a convenient skill.

 

6:

Working Women on Television: A Mixed Bag at Best. NPR, Washington, D.C., 2013. ProQuest, http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1352860925?accountid=11107.

This source consists of an NPR broadcast discussing various popular television programs and the roles of women within each.  First, Modern Family was debated because none of the adult female characters work outside the home, which hardly reflects the fourteen percent of U.S. women who are stay-at-home mothers.  In addition, age is not properly mirrored on many TV shows, as forty and older account for almost half of the population yet only 26 percent of women on television.  However, in shows such as The Big Band Theory and Parks in Recreation, women are characterized as having jobs a young girl or boy might aspire to have.  The commentators also stated that in terms of gender parity, TV does a much better job than family movies.

The talking points in this NPR cast bring up flaws in TV but also give credit to the producers who are conducting shows properly.  This is worth reading—or listening to—because it offers a different view than most reports.  While TV is not perfect in its gender equality, there are many instances of exceptional representation.  Perhaps some aspects are not as bad as perceived or what they could be when considering movies and other media.

Gender Representation (or Lack of) in TV Advertising

Ember, Sydney. “For Women in Advertising, It’s Still a ‘Mad Men’ World.” The New York Times, The New York Times, 2 May 2016, www.nytimes.com/2016/05/02/business/media/for-women-in-advertising-its-still-a-mad-men-world.html.

While my group’s research question is centered around gender representation in international television advertising, this article provides insight into the people behind the scenes who are responsible for the advertisements that broadcast on TV and includes testimonies of women who are starting out in the industry and of the scant few who have reached the executive level.  Sexism continues to exist very prominently in the advertising industry, which has its influences on the gender representation in advertisement.  These advertisements reflect their creators, which are usually white men.  While there have been some improvements over the years in the industry, the article ultimately ends less optimistically, noting that there is still a lack of collective action taken to correct gender bias or even completely address it because of how deeply entrenched and aggravating the issue is in the advertising industry.  The lack of gender representation in the advertising industry translates to the lack of gender representation in the actual advertisements because of the lack of female voice in the process and development of the advertisements.

 

Peer reviewed sources:

Luyt, Russell. “Representation of Gender in South African Television Advertising: A Content Analysis.” Sex Roles, vol. 65, no. 5-6, 2011, pp. 356-370. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/880032319?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-011-0027-0.

Luyt uses data from the study to support the hypothesis that there would be differences in gender portrayals in South African television advertisements that reflect the traditional societal roles.  South Africa provides an interesting environment for the study because of its long-standing racial inequalities that intersect with other social constructs, such as gender.  Luyt found that males were presented as dominant and the primary focus, while females were subordinate and often sexualized.  However, the author also points out that the data and current trends point to a gradual shift in the status quo that would require additional research.  Some results I found interesting were that females in the advertisements were often young adults, while males were often on the older side.  In addition, in comparison to males, females were more often portrayed as middle or upper class, as well as white.  The article presents a strong, evidence-based argument about the gender inequalities present in South African television advertising that possibly contributes to the preservation of societal norms about gender roles.  As a result, the article ties in nicely with our research question regarding gender representation in international television advertisements, both in comparison to each other and to the United States.

 

Michelle, Carolyn. “Co-Constructions of Gender and Ethnicity in New Zealand Television Advertising.” Sex Roles, vol. 66, no. 1-2, 2012, pp. 21-37. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/912293673?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-011-0067-5.

This source presents information about the stereotypes in New Zealand television advertising regarding both gender and ethnicity.  One of the reasons I chose this paper was because of the intersectionality it presents with gender and ethnicity in New Zealand television advertisements.  Much like most other countries, New Zealand has its share of ethnic conflict and diversity.  Through the study, Michelle presents evidence that white people dominate advertisements and are often overrepresented, with gender affecting the type of advertisement, fitting with stereotypes about traditional societal roles.  While Maori/Pasifika men were stereotyped as athletes and sales workers, Maori/Pasifika women and Asians overall lacked representation in these primetime television advertisements.  While the study had some hypotheses supported, such as women being underrepresented as main product representatives, the data shows that overall gender and ethnic stereotypes remain prevalent in New Zealand television advertising.  The results from the study indicate how stereotypes continue to reflect traditional social hierarchies in New Zealand.

 

Mwangi, Mary W. “Gender Roles Portrayed in Kenyan Television Commercials.” Sex Roles, vol. 34, no. 3, 1996, pp. 205. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1308098639?accountid=11107.

This paper has an interesting departure from previous results with there being roughly equal numbers of women and men as main characters in television advertisements, as well as equal numbers of women and men depicted with occupations.  These characteristics are generally seen with the television advertisements of more developed countries, which provides a unique comparison with other African countries and with other countries that are culturally and politically different as well.  However, the advertisements still displayed confined, traditional gender roles for men and women.  Once again, women are more likely to voice-over advertisements for household products and are presented as more passive.  Women were also confined to four choices for jobs that reflect the traditional and ideal occupations for educated Kenyan women and tend to have an absence of men in these occupations.  As mentioned before, these results reflect those of developed countries in which television advertisements have increased their number of women as main characters but still largely confine them to traditional gender roles.  As with other studies in this annotated bibliography, the author stresses the importance of advertising, especially on television, in the formation and perpetuation of stereotypes and barriers to gender equality.

 

Nassif, Atif, and Barrie Gunter. “Gender Representation in Television Advertisements in Britain and Saudi Arabia.” Sex Roles, vol. 58, no. 11-12, 2008, pp. 752-760. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/225368430?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-008-9394-6.

This paper covers a comparison of gender representation in television advertisements from Britain and Saudi Arabia.  This study fits well with our research topic because of the intercontinental comparison of two countries that vary vastly in political climate, social norms, media freedom, etc.  A trend with the studies is that women in these television advertisements are often younger and generally portrayed in domestic roles or related to household items.  These stereotypes are seen more prominently in Saudi Arabia’s television advertisements, although they are still present in British advertisements to a smaller degree.  As with Kenya, there was not a significant difference in the proportion of lead roles held by men versus women across both countries, but stereotypes cropped up when it came to roles, such as occupation, as well as the type of product being advertised.  These differences are more evident in Saudi Arabia’s advertising, partly because of the male-dominated society in which women are seen as in need of guardianship.

 

Nelson, Michelle R., and Hye-Jin Paek. “Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women’s Magazine.” Sex Roles, vol. 53, no. 5-6, 2005, pp. 371-383. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/225366068?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-005-6760-5.

While this article covers differences in female representation in Cosmopolitan magazines across countries instead of differences in television advertising, the study provides interesting data about the role that culture and politics play in the representation of women in media.  The study covers seven countries, Thailand, China, Brazil, U.S., India, Korea, and France, that range in their political culture and social norms, which influences the representation of women, especially their sexuality.  The East Asian countries, China and Korea, had the lowest percentage of nudity, likely reflecting traditional Confucian values, while Thai and French advertisements had the most.  The results for Thailand were a surprise for the researchers because of the authoritarian regime and prominence of religion, though the openness of Buddhism toward feminine sexuality, such as including prostitutes, likely contributes to the unexpected results.  Western models featured in magazines from the other countries were also generally portrayed with more sexual imagery, while domestic models were more likely to be associated with products more closely related to the domestic sphere, such as household products.  With Cosmopolitan being a Western-based magazine that has now spread because of globalization and the subject of the study, there can be conclusions drawn about how these different variables are interacting in this world that is becoming increasingly smaller because of these interconnections among countries that lead to homogenization while also enforcing cultural differences.

Annotated Bibliography

Work Cited

 

Peer Reviewed

Berg, Leah R. Vande and Diane Streckfuss. “Prime-Time Television’s Portrayal of Women and the World of Work: A Demographic Profile.” Journal of Broadcasting & Electronic Media, vol. 36, no. 2, Spring92, p. 195. EBSCOhost, prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=9208170546&site=ehost-live.

 

“Prime-Time Television’s Portrayal of Women and the World of Work: A Demographic Profile.” analyses prime-time shows and their respective representation of women in the working world.  Indicates that women in television are underrepresented and forced into limited possible occupations. Women are also typically shown as performing more interpersonal actions whereas men are shown as working in political and decisive positions.

This article will be useful in the fact that it defines the type of jobs that women are typically limited to and help to further identify potential stereotypical occupations.  The results revealed in this study will be used specifically as support for the idea that Women’s occupational roles in television are not accurate of societal norms since this article directly compares popular television representations to actual industry statistics.  Further, this article will provide numerical data for the ideas of women being underrepresented in television due to it’s largely quantitative set of statistics provided throughout the article.

 

    

Peer Reviewed

Gregori-Signes, Carmen. “”Apparently, Women Don’t Know how to Operate Doors”: A Corpus-Based Analysis of Women Stereotypes in the TV Series 3rd Rock from the Sun.” International Journal of English Studies, vol. 17, no. 2, 2017, pp. 21-43. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1977738284?accountid=11107, doi:http://dx.doi.org/10.6018/ijes/2017/2/257311.

 

“Apparently, Women Don’t Know how to Operate Doors” analyses the portrayal of women and their roles (including occupations) in the American sitcom “3rd Rock from the Sun”.  The article focuses on the reliance of the writers on using stereotypes regarding women as a constant source for humor. The data provided in the article is both qualitative and quantitative providing many examples from which one could draw.

This article is imperative to the research being conducted since it is specific to female portrayal in an American sitcom.  Although occupational portrayal is not the main focus, it is part of the spectrum of which the author of the article examines stereotype enforcement.  This article will also be a helpful source due to the large amount of examples the author provides from “3rd Rock from the Sun”. These examples will be used to compare television portrayals to societal actualities which will eventually provide evidence towards an answer for the overall question regarding female occupations in television as compared to reality.        

 

 

Peer Reviewed

Lacalle, Charo, and Beatriz Gómez. “The Representation of Workingwomen in Spanish Television Fiction/La Representación De Las Mujeres Trabajadoras En La Ficción Televisiva Española.” Comunicar, vol. 24, no. 47, 2016, pp. 59-67. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1781327887?accountid=11107, doi:http://dx.doi.org/10.3916/C47-2016-06.

 

“The Representation of Workingwomen in Spanish Television Fiction” is an article that examines 709 female characters in fictional spanish programs.  This project uses both quantitative and qualitative methods to analyze the roles in the show of female characters including their occupation. Results of the study showed that many female characters remain in stereotypical situations being caregivers or members of customer service, whereas other female characters are shown as skilled professionals.  Subsequently, the female characters shown in non-traditional roles are often associated with negative representations of the character.

This paper is crucial to investigating the at hand topic by providing evidence and examples for female characters locked into traditional occupations.  Also, this paper is interesting in the way in which is shows the “connection” the exists between traditional roles and positive representation by exhibiting female characters of power who are associated with the negative aspects of the story.  Although this source is not exclusively regarding sitcoms it still remains important since it includes examples from spanish comedies (sitcoms).

 

 

Peer Reviewed

Lippa, Richard A., et al. “Women’s Representation in 60 Occupations from 1972 to 2010: More Women in High-Status Jobs, Few Women in Things-Oriented Jobs.” PLoS ONE, vol. 9, no. 5, May 2014, pp. 1–8. EBSCOhost, doi:10.1371/journal.pone.0095960.

“Women’s Representation in 60 Occupations from 1972 to 2010: More Women in High-Status Jobs, Few Women in Things-Oriented Jobs.” explores trends in 60 occupations over a course of 38 years to see the growing representation of women in the working world.  The study separated occupations into categories by status, people-things orientation, and data-ideas orientation. Results showed that women are increasingly entering occupations of high status, but their participation in thing oriented jobs (mechanics, construction, etc) remained low and unchanged throughout the years.   The article uses evidence to compare sex segregation theories and stereotypes to reality.

This article will be crucial to research since it will be used as a representation of reality.  Unlike other sources, the focus of this paper lies on statistics regarding the working world rather than television.  All data and research into television will be compared and contrasted to this source to assist with the papers conclusion.  

 

 

Peer Reviewed

McCauley, Clark, et al. “Sex Stereotyping of Occupations in Relation to Television Representations and Census Facts.” Basic & Applied Social Psychology, vol. 9, no. 3, Sept. 1988, pp. 197-212. EBSCOhost, prx.library.gatech.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=7301410&site=ehost-live.

 

The source “Sex Stereotyping of Occupations in Relation to Television Representations and Census Facts.” examines the effects of television on the distortion of social views regarding gender stereotypes of occupations.  This is done by surveying high schoolers, college students, and train passengers on their estimates regarding the demographic of commonly stereotyped occupational fields. These results were then compared to U.S. Census Data and gender portrayals on television.  Results showed that television was not responsible for the distortion of the perception of reality since the participants overestimated gender equality in occupations.

The value of this source lies in the fact that it was conducted in a scientific manner giving it empirical significance, and that the results undermine the popular belief that television changes social perception on gender in the working world.  The topic at hand is the portrayal of Women’s occupations in sitcoms, and what this article provides is a context for the importance of the topic. This article actually discredits the topic by saying that portrayal on television doesn’t affect personal beliefs.  This paper will be used as a counterpoint and as a source of data on the topic.

 

 

Peer Reviewed

Paek, Hye-jin, Michelle R. Nelson, and Alexandra M. Vilela. “Examination of Gender-Role Portrayals in Television Advertising Across Seven Countries.” Sex Roles, vol. 64, no. 3-4, 2011, pp. 192-207. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/850508440?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-010-9850-y.

 

The study “Examination of Gender-Role Portrayals in Television Advertising Across Seven Countries.” is a meta analysis of 2,608 commercials looking at the uses of men and women in different situations.  The paper finds that women are typically portrayed as the product user, being dependent on others and often found at home. This paper then looks at how these portrayals correlate to common stereotypes relating to gender.

    Even though the focus of this paper lies in commercials it remains relevant because it lays a groundwork for the cause and effect relationship between television representation and the propagation of stereotypes in society.  The information provided in this article can be used to define portrayals that may or may not be stereotypical, as well as how to examine the impact this has on society. Also this information gives a cross cultural base from which the question at hand may be answered since it originates from 7 countries.      

      

 

 

 

 

 

 

 

Gender Representation in News: Annotated Bibliography

Armstrong, Cory L., et al. “Female News Professionals in Local and National Broadcast News during the Buildup to the Iraq War.” Journal of Broadcasting & Electronic Media, vol. 50, no. 1, Mar. 2006, pp. 78-94. EBSCOhost, doi:10.1207/s15506878jobem5001_5.

This source, a peer-reviewed academic article, covers gender representation on TV news during the buildup to the Iraq War. Specifically, it talks about how women are (or are not) represented across different networks in terms of both simply being on the news and airtime. Additionally, it compares local and national news regarding the stories women typically tell compared to men.

The results of this study suggested that there is less of a gender disparity on the local front than the national front. Routinely, national news would run stories with female newscasters that ran shorter than those of their male counterparts and covered more “soft” topics like social stories or feel-good news instead of “hard” topics like war or the economy that men tended to cover. Local news was more equitable in their distribution of stories and story length, according to the study. However, it was still determined that younger female reporters did not get as much airtime or as long a story length as the more seasoned female reporters (or those who were perceived to be older). My research could use this study as it encompasses airtime and story nature of men compared to women.

Kern, Rebecca, and Suman Mishra. “(Re) Framing Women and Network News: A Comparative Analysis.” Women’s Studies, vol. 43, no. 6, Aug. 2014, pp. 712–732. EBSCOhost, doi:10.1080/00497878.2014.921513.

This source, an peer-reviewed article regarding the way women are depicted in network news, is a very interesting one that brings up important points about how gendered society’s views of female newscasters can be. The source specifically talks about how popular female TV personalities like Katie Couric and Diane Sawyer are covered and perceived by the public.

Specifically, the article covered the extent to which gender and female characteristics were mentioned in stories about the respective personalities. The findings of the research were relatively surprising. It was found that coverage of Katie Couric had much more to do with things like her gender, her appearance, and her age (all qualities that are not as often talked about regarding men). Conversely, it found that coverage of Diane Sawyer was actually much more focused on her professional role with ABC, suggesting her gender was not as prevalent in the way people perceived her. This leads to the conclusion that women can have differing experiences at different networks. This is useful to my research as it shows gendered dynamics on TV news.

Finneman, Teri, and Joy Jenkins. “Sexism on the Set: Gendered Expectations of TV Broadcasters in a Social Media World.” Journal of Broadcasting & Electronic Media, vol. 62, no. 3, Sept. 2018, pp. 479–494. EBSCOhost, doi:10.1080/08838151.2018.1484292.

This peer-reviewed academic journal article examines how our expectations of how certain genders should portray themselves in the TV news media shapes our perceptions of them. The study is specific to the era of social media, so we can assume some degree of social progress since the onset of TV news, but still recognize a lot of bias.

The article concluded that little progress has been made in the past few decades. The research found little evidence of a reduced amount of criticism of broadcasters’ appearances in the age of social media. Specifically, females faced more criticism for their appearance than males, suggesting that females face an added difficulty of constantly trying to look “good enough” for the audience to take them seriously. As such, we can conclude that social media has simply given people another method to perpetuate gender norms rather than question them. This is useful to my research as I am concerned with how female broadcasters face different challenges than their male coworkers.

Papper, Bob. “Little Change for Women, Minorities in TV/Radio.” RTDNA, 2013, www.rtdna.org/article/little_change_for_women_minorities_in_tv_radio.

This source references a 2013 study conducted jointly by Hofstra University and RTDNA regarding minority and gender representation in TV and radio programs. This highlights the intersectionality of feminism, as there are many dimensions across which discrimination can occur. As such, it is useful to my research because we are also concerned with other marginalized groups.

The findings were that nothing has changed too drastically within the timeframe of the past few years. The percentage of minorities represented in TV went virtually unchanged from 2012-2013, but the percentage of minority news directors at non-Hispanic TV stations was at its second highest level ever in 2013. Women overall in TV news rose slightly, reaching over 40% in 2013, and radio women directors rose slightly. They also found that men outnumber women for all ethnic groups except Asian-Americans. This study shows that we still have much to do to get to equitable representation in TV news (and radio, even though this isn’t part of my research).

Guskin, Emily. “5 Facts about Ethnic and Gender Diversity in U.S. Newsrooms.” Pew Research Center, Pew Research Center, 18 July 2013, www.pewresearch.org/fact-tank/2013/07/18/5-facts-about-ethnic-and-gender-diversity-in-u-s-newsrooms/.

This source is an online article from pew research, citing various statistics regarding minority and gender representation in news media. This further underscores the importance of intersectionality in truly understanding any social justice movement. While my research is primarily concerned with gender, I am also interested in how ethnicity and race play a role in the television news landscape.

The core argument of this piece is that we still have a long way to go before we reach equity in either gender or ethnicity in news. One of the interesting figures this piece brings up is that overall, minorities still only account for about 12% of the overall workforce in newsrooms across the United States. While women are more represented in these environments, still only about one third of newsroom managers are female, suggesting that there are some hurdles for females who wish to rise in the ranks of these organizations. These figures will certainly assist me in determining the scope of gender representation in news through my research.

LaFrance, Adrienne. “I Analyzed a Year of My Reporting for Gender Bias (Again).” The Atlantic, Atlantic Media Company, 18 Feb. 2016, www.theatlantic.com/technology/archive/2016/02/gender-diversity-journalism/463023/.

This article from The Atlantic is perhaps less scientific in approach than the others, but still provides an interesting perspective on the way news media represents gender. The reporter in this piece cites complaints about how even unintentionally, she still quotes and mentions much less women than men.

In 2012, the writer of this piece analyzed many of his articles and found that about a quarter of the people he quoted or mentioned were women, suggesting men were much more commonly the focus of his articles. In 2016, the writer conducted the same sort of self- analysis and found that only 22% of the names she included or mentioned in her articles were women. Even after she became aware of her lack of adequate gender representation, she unintentionally continued disproportionately covering men in relation to women. This can carry over to TV media as well, which would be a logical assumption since the nature of the stories that are covered in both mediums are relatively similar. As such, this is a valuable perspective for my research into gender representation not only on the news, but in the news.

Gender Representation in European Advertisements

“Jodie Whittaker: Doctor Who’s 13th Time Lord to Be a Woman.” BBC News, BBC, 16 July 2017, www.bbc.com/news/entertainment-arts-40624288.

This source is one I was rather excited to use and write about. The central argument is about the 13th regeneration of the Doctor into Jodie Whittaker. This is significant because it will be the first female actress to play the Doctor. The article explains some central concepts of the show and how the change to a female will be new, beneficial, and exciting. There are a few problems as some of the fans or fellow BBC actors or critics have gone against this decision. Saying it feels to forced or they simply don’t like the idea. However, many say, including the 12th Doctor and previous writer, that this has been in the works for a long time. The show was first aired in 1963 so its change throughout the years into what it is now and the articles detailing of it is why this is an important and useful source.

 

Magra, Iliana. “Britain Cracking Down on Gender Stereotypes in Ads.” The New York Times, The New York Times, 18 July 2017, www.nytimes.com/2017/07/18/world/europe/britain-ads-gender-stereotypes.html.

This source is the second and final source that is not peer-reviewed. It is written by the New York times about the Britain banning different ads that encourage gender stereotypes. One of the ads that this article focuses on depicts a female baby growing up to become a ballerina and a young boy ending up being a mathematician. The article talks about many ads that set body standards or enforce gender stereotypes that are being banned. The author of the article Iliana Magra talks about the negative effects this can have on a young child’s outlook on life and hurt females self-image. This is an important article because of its focus on the changes being brought about by the UK in response to gender-based advertisements. It illustrates the countries views on these matters and allows for a source that is written for a simpler reader than that of a peer-reviewed source.

 

Kumari, Shyama, and Shraddha Shivani. “A Study on Gender Portrayals in Advertising through the Years: A Review Report.” Journal of Research in Gender Studies, vol. 2, no. 2, 2012, pp. 54-63. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1347635154?accountid=11107.

This source is peer-reviewed and written as an overview of gender portrayals in advertising in several different countries. A central argument through the source is that gender portrayal should be observed as a whole instead of looking at it based on individual countries. This of course goes against my groups project on international gender portrayal in television. Though this article is still worthwhile. The article talks of too much focus on printed advertisement as opposed to television ads which is what my group is doing. The article talks of gender stereotypes that occur in adverts no matter the country or continent whether in the US, UK, Korea, or Australia. This article in particular speaks of women being displayed as mere objects of sex and servitude in some countries advertisements. It also shows and speaks of research data on the past 4 decades of adverts throughout Europe, America, and Asia. Overall, the previous research data alone makes this article useful towards the gender portrayal project.

 

Furnham, Adrian, Matte Babitzkow, and Smerelda Uguccioni. “Gender Stereotyping in Television Advertisements: A Study of French and Danish Television.”Genetic, Social, and General Psychology Monographs, vol. 126, no. 1, 2000, pp. 79-104. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/231505739?accountid=11107.

This source is a full scientific experiment. It starts out with a hypothesis that French television would have more gender stereotyping than Danish television. The results found were that France had about the same amount of stereotypes per advert, with 165 being studied, as the average country does in their advertisements. The experiment was correct in saying France would have more as Danish advertisements had lower stereotyping among 151 adverts than most other countries. The paper explains some background to the role of advertisements and how feminists view them. It is up for debate whether adverts deliberately enforce gender stereotypes through its messages, but nonetheless the effect is negative. It talks of only 13% of adverts showing women in the workplace. They also noted that gender stereotypes decrease when the advertisement is aimed at children. Overall the comparison of stereotypes between two European countries and the subsequent comparison of that data to studies done on other continents makes this source beneficial to the purpose of the project and can be used as a valuable resource.   

 

 

Bush, Bianca, and Adrian Furnham. “Gender Jenga: The Role of Advertising in Gender Stereotypes within Educational and Non-Educational Games.” Young Consumers, vol. 14, no. 3, 2013, pp. 216-229. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1430565522?accountid=11107, doi:http://dx.doi.org/10.1108/YC-11-2012-00324.

At first the title of this study may be slightly misleading but the study is about advertisements for children and children games in relation to gender stereotyping. Specifically, this focuses on British children’s advertisements and the UK’s displayance of its gender stereotypes. Similar to one of the previous sources, it is a study that analyzes 130 commercials from UK television. The study had nine hypothesis that were tested, most of which were supported by the study. Some include males being the main character of educational adverts, female-only casts of female oriented adverts, and young boys typically being alone while young girls often had another girl with them. It spouts off some statistics about the average amount of ads per hour, how much kids watch television in the UK, and how many households have a television set in the UK. This just focuses on the UK as opposed to many European countries so it might not be quite as useful as a few of the other sources.

 

 

Whitelock, Jeryl, and Delia Jackson. “Women in TV Advertising: A Comparison between the UK and France.” European Business Review, vol. 97, no. 6, 1997, pp. 294-305. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/225423500?accountid=11107.

This is a study done on how women are shown in advertisements on UK television and in French television. It focuses on the women’s roles in each of the countries adverts. This is an analysis done of several already completed studies done individually on French and British television advertisements. The studies begin in 1971 and continue onward until recent times. This gives a good feel of the change of television throughout the years as it has become more progressive than what it was in 1971. However, there are still gender stereotypes on newer advertisements and enforcement of gender roles. Some examples of this include the majority of main characters in adverts being male and any voice overs being almost always done by a man. One interesting data point was that France did have a slightly larger majority of female main characters among adverts, however this is only due to beauty products and sex appeal which is no better than the opposite and enforces certain beauty standards among women. Therefore, the new types of data in this study makes it a fine addition to the sources for the project.

Gender Inequality Within The News

Bernt, Joseph P., Katherine A. Bradshaw, and James C. Foust. “Pressured to Look Good: TV Anchors and Gendered Personal Appearance.” Media Report to Women, vol. 37, no. 3, 2009, pp. 6-11,19-21. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/210209195?accountid=11107.

 

News anchors are critical for ratings and business success. Overall, anchors do not represent racial diversity. In fact, often times they have similar looks, hair, and clothes. There is a lot of emphasis on physical appearance for news anchors, especially on women. They are judged based on attractiveness, rather than knowledge or ability to explain difficult material. Women who are ‘beautiful’ could keep their job, even if they were bad at being an anchor.This article provides a unique perspective on the judgements of women within the news world. The news is an entertainment medium, and there is fewer female characters. The women that are included are presented as younger and less powerful than men. This article provides important detail by explaining specific scenarios where women were harassed or fired for not meeting a standard of physical appearance, which is a crucial point in our gender representation analysis within the news because it reinforces the beauty standard which keeps male dominance intact.

 

Peer Reviewed

Cranford, Alexandra. “WOMEN WEATHERCASTERS: Their Positions, Education and Presence in Local TV.” Bulletin of the American Meteorological Society, vol. 99, no. 2, Feb. 2018, pp. 281-288. EBSCOhost, doi:10.1175/BAMS-D-16-0317.1.https://gatech-primo.hosted.exlibrisgroup.com/primo-explore/openurl?genre=article&isbn=&issn=1461670X&title=JOURNALISM%20STUDIES&volume=19&issue=6&date=20180101&atitle=Women,%20Men%20and%20News:%20It%27s%20life,%20Jim,%20but%20not%20as%20we%20know%20it&aulast=Ross,%20Karen&spage=824&sid=EBSCO:Social%20Sciences%20Citation%20Index&pid=&vid=01GALI_GIT&institution=01GALI_GIT&url_ctx_val=&url_ctx_fmt=null&isSerivcesPage=true&lang=en_US

 

Broadcast meteorologists face many stereotypes and the need to do attention grabbing stunts for views and ratings. Women face even more stereotypes in relation to the public’s perception of their intelligence and physical appearance. Women are often perceived to not understand science, which can limit the trust of the forecast. Others believe women are hired strictly for their sex appeal to boost ratings. Even as women began to get meteorology degrees, they still faced harassment and sexism. Many weather women are advanced scientists, and the role has evolved over the years, but the stereotype still remains. This source explains how the role a women has can be continually sexualized, even if she has the scientific and intellectual background required for the part. This is important in analyzing the way gender affects different roles within the news. The ‘weather girl’ role is fueled by the stereotype in regards to the intelligence difference between men and females, which is a common denominator in my research articles regarding women in the news.

 

Peer Reviewed

Engstrom, Erika, and Anthony J. Ferri. “From Barriers to Challenges: Career Perceptions of Women TV News Anchors.” Journalism and Mass Communication Quarterly, vol. 75, no. 4, 1998, pp. 789-802. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/216926995?accountid=11107.

 

Women face many societal, industrial, and personal expectations that create challenges in their career in the news. Women must have certain physical appearances, balance a role as a wife/mother, and manage family challenges while maintaining their career. In fact, women face a large overemphasis on physical appearance and gender based decision making. Women are expected to look young and perky, whereas men can be old and bald. There is also a gender bias in entering the industry, it is more difficult for women to enter the industry if they are a certain age or look a certain way. These problems are universal and can be applied to local news stations as well. They are often assigned “soft news” to report. This source is very valuable because it gives insight into the women’s perspective on what they believe their gender biased challenges are within the workplace and how they rank with other challenges.

 

Farhi, Paul. “Female Anchors Overtaking Men.” The Record, Jul 25, 2006, pp. E2. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/267170602?accountid=11107.

 

Women have surpassed men in becoming the majority of anchors and TV reporters in the United States. In fact, Green, the news director at Fox5 has said that it’s easier to find a strong female anchor than a strong male. This leads to some good and some bad. The good is in regards to equal-opportunity employment. The bad is that there is controversy that the “feminized” newsroom is changing the agenda. Women used to only have jobs in the news as “weather girls” to brighten up people’s days. Now, they are perceived as intelligent and credible from the anchor seat. This article is important because it is the most positive and pro-women article selected. It remarks to women as strong and credible, which speaks to the changing tides in 2018. It provides a unique perspective on the female majority within the news and how the structure of the news throughout history has changed.

 

Peer Reviewed

Hetsroni, Amir, and Hila Lowenstein. “Is She an Expert Or just a Woman? Gender Differences in the Presentation of Experts in TV Talk shows.” Sex Roles, vol. 70, no. 9-10, 2014, pp. 376-386. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1531890816?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-014-0370-z.

 

There is a significant gender difference in the presentation of experts in TV programming. A study of Israeli talk shows where experts took part showed that men outnumbered female experts in a 1.7:1 ratio. Also, the female experts often discussed topics such as body grooming and child care, whereas the men discussed serious political topics. This gender difference within the news reinforces stereotypes about a woman’s place in society and their intelligence level compared to men. The article also touches on the fact that television is a main socialization agent which spreads beliefs. In fictional TV programs, experts are always male. This gives society the impression of male gender dominance. This is a valuable source because it examines not only the frequency of women in the news, but also their role within it. Women are often used as “a pretty face” rather than an intellectual expert, and this article explains the stereotypes that lead to these assigned roles and functions.

 

Smee, Thomas W. “Does a News Anchor’s Gender Influence Audience Evaluations of the Anchor?” Media Report to Women, vol. 32, no. 4, 2004, pp. 13-20. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/210165374?accountid=11107.

 

There is a difference in audience response to male and female news anchors. The anchors, usually the conveyors of information, are the ones being represented inaccurately. Minorities and women are often underrepresented within the news staff. Also, the audience is often looking for factors such as intelligence and honesty within their news anchors. These qualities are harder for women to be perceived as when they are not given equal opportunity as men to report on serious and and important issues. Women are often given subjective and lifestyle reports. Female reporters are often hired more for their looks rather than their ability to report. This article is important because it shows the perceptions of men and women anchors from the audience’s view. Women are often facing higher judgements based on the stories they are given, which is not their choice, nor a fair judgment. The audience would rather hear the more important news, which is delivered by men, so they associate the men as being more important.

The Prevalence of Gender Stereotypes in Australian Television

Peer Reviewed:

  1. Gender Stereotypes in Advertising on Children’s Television in the 1990s: A Cross-National Analysis

Beverly A. Browne (1998) Gender Stereotypes in Advertising on Children’s Television in the 1990s: A Cross-National Analysis, Journal of Advertising, 27:1, 83-96, DOI: 10.1080/00913367.1998.10673544

In this journal, the author conducted a study aimed at exploring the presence of sex role stereotypes in children’s television advertisements and media. This study compares the areas of Australia and the United States, and in the past, several studies have shown that gender stereotyping was consistent in television advertisements in the 1990s, however results recently have shown that these specific gender portrayals are less prevalent in current television commercials in both the U.S. and Australia. It was found that although stereotyped body language is equally present in both countries, gender roles, voiceovers, and credibility have higher consistency with traditional stereotypes in United States commercials rather than Australian commercials. Despite this, gender stereotyping was overall found similarly between both countries, it was concluded Australian commercials tended to include more equal male-female ratio in advertisements. Also, Australia less often made girls shy or passive, and boys aggressive or directive. This source is highly useful for the project because it provides evidence for answering our research question and aligns directly with our goal, which is to compare gender stereotypes in television across the world; this source closely compares Australia and the United States.

  1. Journalist and Source Gender in Australian Television News

David J. Cann & Philip B. Mohr (2001) Journalist and Source Gender in Australian Television News, Journal of Broadcasting & Electronic Media, 45:1, 162-174,DOI: 10.1207/s15506878jobem4501_10

This journal explores the occupation of journalism and its relation to gender in Australian television/news. Throughout history, journalism has been thought of as a mainly male dominated occupation; women who desired to join this field were often discriminated and looked down for trying. Although the ratio now has evened out more and the expectation is no longer that a reporter is always male, a week-long study of five Australian television networks showed that males were overall over-represented in the categories of presenters, reporters, and reliable sources. On the other hand, women were seen dominating the lower-frequency and lower-ranked topics, indicating a clear contrast with gender roles. This showed the author that even though women are increasingly participating in the field of journalism and television, figures of authority still appear to remain men; male reporters usually get the more important and viewed stories to cover. This source is very useful because it gives readers a glimpse of how gender roles are exploited in the news/journalism area of television, and will allow the group members to compare the conclusions and statistics with those of other countries.

  1. Gender then, gender now: Surveying women’s participation in australian film and television industries

French, L. (2014). Gender then, gender now: Surveying women’s participation in australian film and television industries. Continuum, 28(2), 188. Retrieved from http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1509454380?accountid=11107

This article discusses women participation in Australian television and film. According to the author, women are considered minorities in this field(concentrating on creative roles) and statistics have shown decreasing participation, causing under-representation. Gender inequality is seen as a consistent part of Australian employment: women on average earned 16 less cents each week than their male workers in similar fields. The author states that women in Australia have played vital roles in developing the television industry and increasing confidence in creativity for films. However, comparing this survey with a survey done in 1990/1991, women have not made much progress in the feature film area and the percentages indicate an actual decline in women’s participation, presumably discouragement and employment security in the area currently. A conclusive statement made by the article is that women are clearly a potential source of innovation for the film industry, thus this case is worth further investigation because it can lead to companies being more gender-inclusive in the near future. This source is useful for our project because it provides evidence that women are once again, under-represented in the film industry in Australia, and that although improvement over the years is seen, there is still the possibility of women receiving equal opportunity in comparison to men.

  1. Gender role stereotyping in australian radio commercials

Hurtz, W., & Durkin, K. (1997). Gender role stereotyping in australian radio commercials. Sex Roles, 36(1), 103. Retrieved from http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1308098752?accountid=11107

This article dives into gender role stereotyping in specifically Australian radio commercials. It has been shown multiple times that American television remains to embrace the traditional male and female roles and attributes of each gender. A study was done for Australian commercials: advertisements were randomly recorded from three popular radio stations and were looked into. The results determine that females and males indeed are displayed differently in these radio commercials, and that these differences once again, represent the traditional gender stereotypes that Western commercials embody in American commercials. Males represented 78% of central characters in commercials, while females represented a mere 22%. Males were the central authorities and had most influence and females were shown as dependent figures and users. This study confirms the continuation of gender role stereotyping patterns. It is useful for our research because it explores the gender roles of another area of media in Australia, this time being radio commercials. This source gives us a similar perspective seen in other areas of television, that women are portrayed as less influential roles and under-represented in yet another area of media.

  1. Sex role stereotyping in australian television advertisements

Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. (1992). Sex role stereotyping in australian television advertisements. Sex Roles, 26(7), 243. Retrieved from http://prx.library.gatech.edu/login?url=https://search-proquest-com.prx.library.gatech.edu/docview/1308100802?accountid=11107

This article talks about sex role stereotyping in mainly Australian television advertisements. Throughout history, television has been constantly scrutinized for biases in gender roles and including traditional gender role content, with males being intelligent and having most of the power/influence while women are shown as passive and subordinate. The author makes it clear that television is prominent as mass media and can serve as major pervasiveness in both attitude formation and socialization, linking the fact that equal portrayal of gender can change mass views and culture of television. A sample of television advertisements was grabbed from popular television and discussed by the researchers. This study indicated that men and women were clearly portrayed in align with the traditional sex-role stereotypes. 74% of central characters were men and 26% women. It was concluded that Australian television commercials overall conform to the classic criticized patterns of gender stereotypes present in Western television. This article provides support of gender differences in the Australian television industry, not just children’s television, which will help further answer the research question.

Non Peer Reviewed:

  1. Gender equity debate in film and TV divides the industry

Neill, R. (2018). Gender equity debate in film and TV divides the industry. [online] Theaustralian.com.au. Available at: https://www.theaustralian.com.au/arts/review/gender-equity-debate-in-film-and-tv-divides-the-industry/news-story/1e85312b0ce8fde6b84fdf7d75c7a70f [Accessed 20 Sep. 2018].

This article works at discussing the gender equality debate in film, proposing that it is in fact creating differences within the industry. It talks about one industry being Screen NSW, not providing funding or participation for all-male panels. Several collaborators have secured funding for a recent film Ladies in Black, featuring a female-dominated cast. The author after continues to discuss the history and background of gender discrimination in the film industry, saying that female filmmakers in the past have been hindered by traditional stereotypes ranging from primary caretaker roles to male screenwriters dominating the decision-making process. Neill at the end, concludes that the debate is not necessarily going for separatism in the genders, but rather equal collaboration by both counterparts because gender should not divide workers, but unite them as a whole to create consistently better films. This article is vital for our research because it delves into the background information of gender discrimination and gives many examples of past films that support the argument. Also, it proposes a possible solution of equal collaboration and not female domination in this industry, and creates a foreseeable future if recognition by all filmmakers take place.

Women in International TV Advertisements (East and South Asian Edition)

  1. Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea (Peer Reviewed)

Prieler, Michael, Ivanov, Alex, and Shigeru Hagiwara. “Gender Representations in East Asian Advertising: Hong Kong, Japan, and South Korea.” Communication & Society, vol. 28, no. 1, 2015. Research Library, ProQuest, doi:10.15581/003.28.1.27-41.

As suggested by the title, this source concerns mainly around the differences between female and male representations in approximately 1,694 television advertisements, as stated by the authors, from Hong Kong, Japan, and South Korea. However, rather than simply focusing on observable characteristics such as age difference between males and females on average, clothing, beauty appeal, etc. of each advertisement, this source goes into a more in-depth analysis of possible reasons these differences exist and how they came to be. It looks into the Confucian past of the geographical region and how the several ideologies that had separated the genders physically and socially continue to play a role in modern television. In addition, the source also demonstrates relationships between the degree of gender stereotyping in each nation’s advertising and some common gender indices, such as Project Globe’s Gender Egalitarianism Index, Gender-Related Development Index, Hofstede’s Masculinity Index, etc. Overall, I found this source very effective in not only determining many of the ways in which each gender is represented in a part of the Eastern Asian region and how they differ from themselves, but also in explaining these differences through deeper analysis into the past culture and use of popular statistical indices.

  1. Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India (Peer Reviewed)

Parameswaran, Radhika, and Kavitha Cardoza. “Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India.” Research Library, ProQuest, 2009, search.proquest.com/pqrl/docview/220814710/2623F0A5B15C46EDPQ/1?accountid=11107.

Although this source does not directly talk about gender representation in Indian advertisements, it focuses on a significant underlying concern that plays a large role in many female representations in modern Indian advertisements: the social pressure for women to invest in “fairness cosmetics”, as the authors phrase it. This, in turn, explains why such a large percentage of Indian women’s representation in advertisements revolves around the cosmetics sector over any other areas. Many of the companies involved in cosmetics and beauty products essentially take advantage of this insecurity of skin color derived from colorism’s influence in castes, ethnicities and other aspects of the social landscape of the past, along with rapid economical growth and escalating lifestyle consumerism of the present. Although it was a very complex read, I found this article very interesting and valuable, especially its analysis of the persuasive narratives of commercials for fairness cosmetic products to encourage greater sales, including their choices of advertisements and women’s purpose and representation in them. I also found it interesting how the authors also dissected several advertisements’ linguistic methods of persuasion rather than just visual, such as incorporating modern and traditional science and even some of the past heteronormative ideals.

  1. Chinese Advertising Practitioners’ Conceptualisation of Gender Representation

Shao, Yun, Desmarias, Fabrice, and C. Kay Weaver. “Chinese Advertising Practitioners’ Conceptualisation of Gender Representation.” International Journal of Advertising, vol. 33, no. 2, 7 Jan. 2015, pp. 329–350., doi:10.2501/ija-33-2-329-350.

As stated by the source itself, this source analyzes how Chinese advertising practitioners’ social and cultural perceptions of gender relations influence the types of advertisements and gender representations within them that they help create. In a sense, this source digs deep in the psychological aspects behind each Chinese advertisement’s development, specifically the aspects that help explain the differences in gender representation in many advertisements such as stereotypical depictions of women’s shopping behaviors, use of certain products, lack of women in major roles, etc. However, rather than examining multiple Chinese advertisements and dissecting each to explain differences in gender representations, this source instead examines multiple interviews with creative directors, copywriters, art directors and other staff members of China’s advertising industry to further gauge at their psychological thought process behind the development of some of their advertisements and justifications of gender relations within each. I found this aspect of this source very interesting and informative, along with how this source also lists some of western and other global influences in terms of social, professional and even cultural attributes in advertisements as guides used by many members of the Chinese advertising industry.

  1. Asian-Americans: Television Advertising and the “Model Minority” Stereotype (Peer-Reviewed)

Taylor, Charles R., and Barbara B. Stern. “Asian-Americans: Television Advertising and the ‘Model Minority’ Stereotype.” Research Library, ProQuest, 1997, search.proquest.com/pqrl/docview/236497795/8CF085648FCE48C9PQ/4?accountid=11107.

Despite focusing primarily on social and gender representation of Asian-Americans in US advertisements, this source points out a similar trend to that of the first source: Asian women are rarely depicted in major roles and, in most advertisements, appear under the shadow of Asian males, even though both genders are slightly overrepresented based on their population. In a sense, this source delves into the observation that even within a minority group usually described here as affluent, high in education and partake strict work ethic, there still exists some unequal gender representations in advertisements. In addition to that, Asian women, whether in advertisements or the ones viewing them, also have to contend with similar stereotype experienced by their male counterparts of being portrayed as overly concerned with aspects mentioned above, more so that other aspects of their lives seldom appear in television advertising. Although it was rather short for the amount of depth it covered, I found this article to be valuable in the sense that it analyzed gender and social portrayals of a minority group in US television and explained how over-representing some positive aspects eventually forms a stereotype for the minority group to deal with.

  1. This Amazing Hair Commercial Portrays Gender Labels Effectively

Tulshyan, Ruchika. “This Amazing Hair Commercial Portrays Gender Labels Effectively.” Forbes, Forbes Magazine, 6 Dec. 2013, www.forbes.com/sites/ruchikatulshyan/2013/12/06/this-amazing-hair-commercial-portrays-sexist-labels/#1ebc4ba48cfb.

This source analyzes a hair commercial from Philippines as “Simple. To the point. Effective”, to say the least. The commercial begins with a man leading a meeting with the word “Boss” behind him and a woman in another room with “Bossy” behind her, followed by each one performing identical actions but with different labels, such as “Persuasive” for man and “Pushy” for woman, and so on. It ends with the words: “Don’t let labels hold you back. Be strong and shine.” I found this source’s analysis of this advertisement very interesting and informative at the same time, especially when it focuses on the fact that even though the advertisement was only for a shampoo company, it can be applied universally for the message it delivers of women’s increasing prevalence in the workforce and yet their continued battle against societal traditions to get the office and even during their work. I also found it interesting when the source explained that that advertisement still succeeds in convincing consumers to buy the product since, rather than focusing on “selling the product”, it instead appeals to their values and emotions and allows them to make informed choices after weighing multiple options.

  1. 6 Indian Ads that Broke Gender Stereotypes Over the Years

“6 Indian Ads That Broke Gender Stereotypes over the Years – #Breakingstereotypes.” The Economic Times, 8 Mar. 2017, economictimes.indiatimes.com/slideshows/advertising-marketing/6-indian-ads-that-broke-gender-stereotypes-over-the-years/airtel-boss/slideshow/57538927.cms.

This source, unlike the others, includes some visuals of six Indian television advertisements in addition to a brief description of the events that occur in each advertisement. It then explains how each advertisement is helping “break gender stereotypes” in not only Indian television, but the society as a whole through the messages each advertisement delivers. I share the same view as the writers of the web source about many of the advertisements the source mentions, having lived in India for ten years myself: they particularly effective in helping achieve the goal of breaking gender stereotypes. The first advertisement features a couple sitting at a registrar’s office, with the husband announcing that he will be taking his wife’s last name; a brief scene that displays a large shift from the cultural norm in a densely populated country. Other advertisements display similar shifts from the social norms of the past, such as a female executive leader of a company who handles her work till late in the evening, then comes back home to prepare food for her husband who is still at his workplace, and many more. Although descriptions for many of the advertisements were short, each one was well chosen.

 

 

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