English 1102: Television and Feminism

Dr. Casey Alane Wilson • Georgia Institute of Technology

Tag: news

Since 2008, what has been the gender spread of primary news anchors across the the 25 most-watched news programs in America?

Through our research we saw that women are generally underrepresented in the news at all forms and at all levels. We wanted to narrow our scope, so we chose to take a closer look at the most viewed news programs to see the impacts and presence or lack of diversity at this level. We chose this research question because it was a direct quantitative analysis of female representation in news programs. Rather than looking at programs across different networks, we chose to look at the top 25 most watched programs nationwide since those programs received the highest viewership and ratings and thus are most representative of the news Americans are consuming. Additionally, this question can be expanded to look at intersectionality in news networks and how both gender representation and diversity in other forms such as race and sexual orientation translate into audience demographics.

Will is one of the people in our group

We chose to look at “gender spread” since we cannot assume that every news anchor identifies as just male or female. This question is important as it reflects larger societal preferences that news corporations are acting on for profit, and this can lead to furthering gender roles into the news industry which in turn transpires back to the viewers. We can measure gender spread through the gender ratio of primary news anchors per program. Through this question, we expect to demonstrate that there is a discrepancy within the genders of primary news anchors on the 25 most watched news programs and determine if there are any fluctuations or patterns that may line up with a given year’s political or social climate. As such, we are interested in how these factors may have changed since 2008. It could be the case that the election of Barack Obama spurred an increase in diversity in TV news, but it could also be the case that there was some sort of diversity backlash against the idea of the first black president.

Selected Sources on Gender Representation in News Media

All citations are in MLA 8.

Cranford, Alexandra. “WOMEN WEATHERCASTERS: Their Positions, Education and Presence in Local TV.” Bulletin of the American Meteorological Society, vol. 99, no. 2, Feb. 2018, pp. 281-288. EBSCOhost, doi:10.1175/BAMS-D-16-0317.1.

Alexandra Cranford’s peer reviewed article examines the educational divide between female and male weathercasters. She establishes her argument by detailing the history of the “sexy weather girl” stereotype in the United States, and supplements that with data which show how men receive significantly more screen time and credibility in American television media. Cranford thoroughly explains the methodology of her study, which entails analyzing biographies of over 2,000 weathercasters, both male and female. Results showed that of those surveyed, there were significantly less female weathercasters on air with meteorology degrees than males (52% and 59%, respectively). From the data, Cranford concludes that male weathercasters are receiving the majority of “prime time” evening TV slots as compared to females, who in contrast mostly reported in the weekends and mornings. Cranford includes colorful graphics to visually illustrate her findings throughout the article. While the study presents well sourced quantitative analysis, the findings seem lacking, and this study would best be used alongside supplemental sources.  Discussion of the causes of the discrepancies implied future studies to explore sexist hiring practices, educational obstacles, and the influence of social media on weathercasters.

Ross, Karen. “Women, Men and News: It’s Life, Jim, but Not as We Know It.” Journalism Studies., vol. 19, no. 6, 2018, p. 824. 

This source by Ross, Boyle, Carter, and Ging uses the 2015 Global Media Monitoring Project (GMMP) report to analyze gender representation in news outlets across the England, Wales, Scotland, and the Republic of Ireland. The study, while not based in the United States, provides valid and usable data from economically and socially comparable nations. Analysis of the GMMP provides reputable data, as it is the longest running longitudinal study on gender representation in media at a global scale. It reported that overall, less women are sourced for stories than men, but their numbers are increasing since 2010. The report also found that women reported more on “soft” subjects like art and pop culture over “hard” subjects like health and politics. Qualitative analysis shows that gender stereotyping is rampant in the newsroom, both on and off air. This source accurately represents reputable data, a the GMMP is a worldwide measure of media representation. However, the report is orchestrated by a religious organization, so data may be presented with a faith-based spin.

 

Elmore, Cindy. “Recollections in Hindsight from Women Who Left: The Gendered Newsroom Culture.” Women & Language, vol. 30, no. 2, Fall 2007, pp. 18-27. EBSCOhost, prx.library.gatech.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=lfh&AN=29324836&site=eds-live&scope=site.

Elmore’s 2007 paper, although already 11 years old, remains a strikingly relevant exposé on the stressful reality of being a woman in a news network. The study, actually conducted in 2003, was conducted through a series of interviews with 15 women of different backgrounds who all decided to leave their journalism careers behind. Elmore found that the participants faced exclusionary culture perpetuated by a male dominated newsroom. The interviewees also explained that women in the newsroom needed to feign masculinity and emotional apathy in order to navigate the male-dominated environment. These women also faced discrimination in terms of the stories they were allowed to report on and the sources they could interview. This source, although quite old, presents a compelling argument for the case of women in television news. Despite the sample size being relatively small, the source does a great job of humanizing the issue. Rather than women’s feelings being portrayed as a series of statistics, each woman’s personal experiences are woven throughout the article. This is a very usable source as it adds an element of humanity to my research.

 

Wagner, Laura. “Megyn Kelly Is Leaving Fox News To Join NBC News.” NPR, NPR, 3 Jan. 2017, www.npr.org/sections/thetwo-way/2017/01/03/508046088/megyn-kelly-is-leaving-fox-news-to-join-nbc-news.

This source, although short, makes an important point about the obstacles women in the newsroom face, particularly sexual harassment. Wagner describes Megyn Kelly’s departure from Fox News following her allegations of being sexually harassed by her former boss, Roger Ailes. The article describes one of the factors for Kelly’s switchover to NBC News being their offer of greater screentime. Although quoted as “one of the network’s biggest stars,” the article still explains that Kelly’s departure from Fox was voluntary, as the network offered a large sum of money to get her back, only to be faced with her refusal (Wagner). Similar to Elmore’s 2007 paper, this article presents a particular case of a woman choosing to leave her job at a particular news network over gender-related biases. Although not peer reviewed, the source reports on primary accounts of information, including a Facebook post made by Kelly herself. It is also published through NPR, a nationally funded public news outlet, so the reporting can be presumed objective.

 

Taub, Amanda. “The #ManPanel Problem: Why Are Female Experts Still so Widely Ignored?” Vox, Vox, 16 Mar. 2016, www.vox.com/2016/3/16/11245454/manpanel-problem-female-experts-ignored.

Taub’s article explores the source bias in news media. It explains how often times, panels of “experts” in televised news broadcasts are comprised of majority men. Additionally, sources in published forms of news media, such as electronic news outlets, are heavily biased towards men as well. Studying her own reporting, Taub found that only about 25% of her sources were female. She outlines reasons for the discrepancy, emphasizing society’s inherent bias towards men in positions of power and organizations’ promotion of senior officials, the majority of which are men. The article also explains the “confidence gap” and how many women in fields of study choose to self-censor in order to be taken more seriously in a male-dominated field. Therefore, the majority of experts on any subject will automatically be men, as women are confined in what they publicly say. This source, while well written, is still heavily subjective, so direct data from it will need to be cross referenced with other more objective sources. However, the article does provide several sources it cites embedded into the text, so it can be used as a tool to facilitate further research.

 

Taub, Amanda, and Max Fisher. “If Only Quoting Women Were Enough.” The New York Times, The New York Times, 10 Feb. 2018, www.nytimes.com/2018/02/09/insider/interpreter-gender-bias-women-experts.html.

This article by Taub and Fisher does not particularly concern gender bias in television news. It does, however, explain that citation of female sources and inclusion in written articles is not enough to boost female representation in news media. The piece explains the institutional barriers that women face in fields of study and how they are at a disadvantage in men in every measure when trying to become an “expert” in any one field. Additionally, the study explores how women are quoted sparsely by media outlets, as it is difficult to extrapolate a complete story from the limited number of female sources on any given topic. Again, while this source does not directly examine gender bias in cable news networks, it does delve into a deeper issue that is still perpetuated by these organizations. Taub and Fisher’s work can be used as supplemental background for data sets provided in studies regarding coverage of female sources. Ultimately, while this source does not hit the target dead center, it still provides valid and useful information about gender biases in media.

 

Gender Inequality Within The News

Bernt, Joseph P., Katherine A. Bradshaw, and James C. Foust. “Pressured to Look Good: TV Anchors and Gendered Personal Appearance.” Media Report to Women, vol. 37, no. 3, 2009, pp. 6-11,19-21. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/210209195?accountid=11107.

 

News anchors are critical for ratings and business success. Overall, anchors do not represent racial diversity. In fact, often times they have similar looks, hair, and clothes. There is a lot of emphasis on physical appearance for news anchors, especially on women. They are judged based on attractiveness, rather than knowledge or ability to explain difficult material. Women who are ‘beautiful’ could keep their job, even if they were bad at being an anchor.This article provides a unique perspective on the judgements of women within the news world. The news is an entertainment medium, and there is fewer female characters. The women that are included are presented as younger and less powerful than men. This article provides important detail by explaining specific scenarios where women were harassed or fired for not meeting a standard of physical appearance, which is a crucial point in our gender representation analysis within the news because it reinforces the beauty standard which keeps male dominance intact.

 

Peer Reviewed

Cranford, Alexandra. “WOMEN WEATHERCASTERS: Their Positions, Education and Presence in Local TV.” Bulletin of the American Meteorological Society, vol. 99, no. 2, Feb. 2018, pp. 281-288. EBSCOhost, doi:10.1175/BAMS-D-16-0317.1.https://gatech-primo.hosted.exlibrisgroup.com/primo-explore/openurl?genre=article&isbn=&issn=1461670X&title=JOURNALISM%20STUDIES&volume=19&issue=6&date=20180101&atitle=Women,%20Men%20and%20News:%20It%27s%20life,%20Jim,%20but%20not%20as%20we%20know%20it&aulast=Ross,%20Karen&spage=824&sid=EBSCO:Social%20Sciences%20Citation%20Index&pid=&vid=01GALI_GIT&institution=01GALI_GIT&url_ctx_val=&url_ctx_fmt=null&isSerivcesPage=true&lang=en_US

 

Broadcast meteorologists face many stereotypes and the need to do attention grabbing stunts for views and ratings. Women face even more stereotypes in relation to the public’s perception of their intelligence and physical appearance. Women are often perceived to not understand science, which can limit the trust of the forecast. Others believe women are hired strictly for their sex appeal to boost ratings. Even as women began to get meteorology degrees, they still faced harassment and sexism. Many weather women are advanced scientists, and the role has evolved over the years, but the stereotype still remains. This source explains how the role a women has can be continually sexualized, even if she has the scientific and intellectual background required for the part. This is important in analyzing the way gender affects different roles within the news. The ‘weather girl’ role is fueled by the stereotype in regards to the intelligence difference between men and females, which is a common denominator in my research articles regarding women in the news.

 

Peer Reviewed

Engstrom, Erika, and Anthony J. Ferri. “From Barriers to Challenges: Career Perceptions of Women TV News Anchors.” Journalism and Mass Communication Quarterly, vol. 75, no. 4, 1998, pp. 789-802. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/216926995?accountid=11107.

 

Women face many societal, industrial, and personal expectations that create challenges in their career in the news. Women must have certain physical appearances, balance a role as a wife/mother, and manage family challenges while maintaining their career. In fact, women face a large overemphasis on physical appearance and gender based decision making. Women are expected to look young and perky, whereas men can be old and bald. There is also a gender bias in entering the industry, it is more difficult for women to enter the industry if they are a certain age or look a certain way. These problems are universal and can be applied to local news stations as well. They are often assigned “soft news” to report. This source is very valuable because it gives insight into the women’s perspective on what they believe their gender biased challenges are within the workplace and how they rank with other challenges.

 

Farhi, Paul. “Female Anchors Overtaking Men.” The Record, Jul 25, 2006, pp. E2. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/267170602?accountid=11107.

 

Women have surpassed men in becoming the majority of anchors and TV reporters in the United States. In fact, Green, the news director at Fox5 has said that it’s easier to find a strong female anchor than a strong male. This leads to some good and some bad. The good is in regards to equal-opportunity employment. The bad is that there is controversy that the “feminized” newsroom is changing the agenda. Women used to only have jobs in the news as “weather girls” to brighten up people’s days. Now, they are perceived as intelligent and credible from the anchor seat. This article is important because it is the most positive and pro-women article selected. It remarks to women as strong and credible, which speaks to the changing tides in 2018. It provides a unique perspective on the female majority within the news and how the structure of the news throughout history has changed.

 

Peer Reviewed

Hetsroni, Amir, and Hila Lowenstein. “Is She an Expert Or just a Woman? Gender Differences in the Presentation of Experts in TV Talk shows.” Sex Roles, vol. 70, no. 9-10, 2014, pp. 376-386. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1531890816?accountid=11107, doi:http://dx.doi.org/10.1007/s11199-014-0370-z.

 

There is a significant gender difference in the presentation of experts in TV programming. A study of Israeli talk shows where experts took part showed that men outnumbered female experts in a 1.7:1 ratio. Also, the female experts often discussed topics such as body grooming and child care, whereas the men discussed serious political topics. This gender difference within the news reinforces stereotypes about a woman’s place in society and their intelligence level compared to men. The article also touches on the fact that television is a main socialization agent which spreads beliefs. In fictional TV programs, experts are always male. This gives society the impression of male gender dominance. This is a valuable source because it examines not only the frequency of women in the news, but also their role within it. Women are often used as “a pretty face” rather than an intellectual expert, and this article explains the stereotypes that lead to these assigned roles and functions.

 

Smee, Thomas W. “Does a News Anchor’s Gender Influence Audience Evaluations of the Anchor?” Media Report to Women, vol. 32, no. 4, 2004, pp. 13-20. ProQuest, http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/210165374?accountid=11107.

 

There is a difference in audience response to male and female news anchors. The anchors, usually the conveyors of information, are the ones being represented inaccurately. Minorities and women are often underrepresented within the news staff. Also, the audience is often looking for factors such as intelligence and honesty within their news anchors. These qualities are harder for women to be perceived as when they are not given equal opportunity as men to report on serious and and important issues. Women are often given subjective and lifestyle reports. Female reporters are often hired more for their looks rather than their ability to report. This article is important because it shows the perceptions of men and women anchors from the audience’s view. Women are often facing higher judgements based on the stories they are given, which is not their choice, nor a fair judgment. The audience would rather hear the more important news, which is delivered by men, so they associate the men as being more important.

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