This week we welcome Communications Officer (and former Assistant Director of Admission) Becky Tankersley to the blog. Welcome, Becky!
Last month a piece of Atlanta history came crashing down. In case you missed it, the city imploded the Georgia Dome. As with most demos, news crews from all over the city were there to cover the action. After all, who doesn’t love to see a good building implosion? But The Weather Channel’s coverage easily won the internet that morning.
I’ll be honest—when this video came out, I couldn’t get enough of it. I laughed until I cried… over and over. Never in a million years could you have timed this better– a MARTA bus rolls in and completely blocks the biggest moment of the day (which only lasted around 30 seconds at most). The frustration, disappointment, and angst in the videographer’s voice is priceless!
In full disclosure, much of my fascination with this video has to do with my background in local TV news. Before I started in education, I worked as a television news producer. My experience gives me a little bit of insight into what likely happened behind the scenes that day:
1 – The videographer scouted out the ideal spot to capture the action weeks ahead of time.
2 – He arrived at said location in the early, early morning hours on a very cold day, probably around 3 a.m. or 4 a.m., testing his equipment and making sure he had a clear connection back to the news station.
3 – Meanwhile, back in the newsroom, a whole host of staffers—including producers, reporters, and anchors—were all waiting for this video and had created their newscast around it. (Note: the bus part was not part of the plan or script).
What should have been an easy live shot turned into a completely botched effort, and the outcome wasn’t anywhere close to what they expected. And as for the videographer, I’m sure in that moment, he’s thinking, “You have to be joking? This bus literally ruined everything. Why me?!”
MARTA Buses and Admission Decisions
Last week a host of EA/ED colleges and universities across the nation released their admission decisions. While I don’t know all of the details on percentages, it’s likely that many of you got more bad (or uncertain) news than good. A lot more of you received a decision beginning with the letter D (defer or deny) rather than A (admitted). You could say you had a MARTA experience, as the bus came rolling into your frame at a crucial moment, completely blocking what you’ve worked so hard to attain.
It’s easy to feel defeated—and that is totally understandable. Nothing says “Happy Holidays” like being put off for another few months, or flat out rejected.
So how can you handle it when a bus rolls into your live shot? Take a couple of lessons from the MARTA bus incident:
Trust. There’s two ways to look at the bus: you can fight it, get mad, shout, yell, and throw in the towel. Or, you can fight it, get mad, shout, yell, and… wait. The bus in front of you will eventually move, and you’ll be left with a completely new perspective. Once the bus moves, you’ll have some great choices—so get ready.
Reassess. While you can’t go back in time and change your application, you can look back over the process and see if there’s anything you can do differently going forward. If you were deferred, is there a piece of information you can add into your deferred applicant form? Will their admission office accept an updated transcript with fall grades? If you have other open applications at other schools, have you ensured you’re working towards your deadlines and getting what they need to make a decision? If you were denied, do you have applications in at other schools that fit what you’re looking for in a college? There are still schools whose applications haven’t closed yet—get those apps in!
Accept. Sounds a little harsh on the outset, but bear with me. You’re probably asking yourself “what does she know? She doesn’t know how it feels to get shot down by your dream school.” But actually, I do. When I was a senior one of the Southern Ivy’s was at THE top of my list. I was smitten with this school in every way coming and going. I applied ED and was deferred to Regular Decision. Then, a few months later, I was denied. I remember getting the letter (ahem, because back in those days you actually had to wait on the mail to arrive to get a decision—so think about how much anxiety that created!), and sitting down with my parents and crying for three solid hours. So yes, I actually do know how you feel, and I remember how disappointed, sad, and betrayed I felt. I allowed myself time to mourn what I wasn’t going to experience, and the end of a dream. A couple of weeks later I chose to attend another school and never looked back. I’m sure the videographer allowed himself a pity party as well. But then, he picked up his equipment, jumped in the truck and headed to the next shoot. One step at a time, my friends.
Turning Abject Failure into a Big Win
Here’s the key: at the end of the day, what felt like abject failure to the guy behind the camera actually turned into a huge win for him, and The Weather Channel. The station posted the video on YouTube and as of today it has more than 1.2 million views. No way would it have gotten so much mileage if everything had gone right that morning. The video trended on social media all day. National news outlets picked it up, and before long spoofs were made of the incident (my personal favorite was this one created by Sports Illustrated).
I’m not telling you to broadcast your defer or deny all over social media (in fact—please don’t). What I am telling you is what looks like, feels like, and is one of the hardest moments of your life to this point will eventually turn into something good. You will find a college to call home… you will find a school that wants you on their campus… and when you ultimately get there in the fall, the sting of this decision will fade away as you make new friends, pursue new dreams, and make new memories.
Hang in there… easy to say, hard to do, but please try. The holidays are here, and you have a couple of weeks to rest, recover, and breathe. Be with family and friends, do something fun, read a good book, and invest in your well-being. You’ve got one more semester to tackle before your life changes… clear your head, and get ready! Great things are ahead!
Becky Tankersley has worked in higher education for more than 10 years. She joined Georgia Tech in 2012 after working at a small, private college in the mountains of Northeast Tennessee. Prior to working in higher education, she worked as a television news producer. Her current role blends her skills in college recruitment and communication. Becky is the editor of the GT Admission Blog, and also serves as a Content Coordinator for the American Association of Collegiate Registrar and Admission Officers.
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