The Definitive College Admission Field Guide

Last week my kids had Fall Break. I’m not going to lie…. I went into it feeling pretty cynical. A: it’s not fall, and B: they really don’t need a break. Six weeks and then a week off. Come on, man. Soft.

But my wife wanted to be sure “we did something fun ‘FOR THEM.'” (She’s crafty like that.) So while I worked at the beginning of the week, I took the latter part off and headed to the lake to meet up with them and some friends. I drove alone late one night and got there in the pitch black dark. The whole way I was thinking about all the things I could be getting done at home. But when I woke up the next morning to the sun shining off the water, a good cup of coffee in my hand, and some built in entertainment for our kids, the switch flipped immediately. Just the latest in a long line of “You were right” moments in my life and marriage.

“You’re hungry? Grab some pretzels. I know it’s 9 a.m. Don’t care. I’m on vacation.” We took the boat out. The boys wake boarded and knee boarded and jumped between dueling tubes. Me? Snacked. Put my hat over my eyes and lounged. Finally, I got on the mega inflatable couch with the two 5-year old girls and then basked in the sun as they sang and danced to “Shut up and Dance with Me!” Didn’t question the lyrics or think about this same pair 10 years from now in bathing suits with boys next to them. Nope. I leaned back… and breathed.

Take a Breath

We all need that, right? Just a good, long, selfish breath. We get into patterns that are necessary but also tiresome: Wake up, head to school, go to practice, study. Rinse and repeat.

And in the admission process you need that breath, too. Same brochures coming each day with taglines only varying by verb tense, school colors, and font. Campus tours like death marches with polo clad, flip flop wearing guides citing the number of volumes in a library or the myriad flavors of ice cream available in the dining hall. College reps at fairs and at your school touting that they’re #23 for number benches on campus. And the beat drones on…

We feel your pain. And in a “lake moment” we decided to create the definitive “Admission Field Guide.” I hope you will find it different. And refreshing.

It’s created to help you navigate this year smoothly: to give you helpful tips for your application, essays, and interactions in the college admission process; to remind you to laugh and breath along the way; and ultimately to enable you to find the college that will help you thrive and achieve your goals.

Even if you don’t click on these links or watch the videos, I earnestly encourage you take breaks this year. Go to the lake (even if it’s figuratively). Dance and sing. Surround yourself with the people who know how to help YOU take care of YOU. At the end of the day I’ll be singing this: “Shut up and breathe with me!”

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The Rankings, meh….

Fall has arrived (well, almost). And with it comes college football. I have a friend who used to pick the best Saturday each year (in terms of match-ups) and invite a bunch of guys to his house. This was proudly coined the “Sit A–athon.” You accrued points by consuming food and drinks, but lost points by getting out of your seat. Points were deducted at higher rates based on the purpose of your absence, as well as the duration. It made for a day filled with cheering, heckling, and creative ways to win, which is appropriate for football itself, right?

I share this with you not to encourage duplication but simply to illustrate that I am a fan. A big fan. Someone who is often surrounded by others who have adamant opinions about which team is the best. And while I don’t always agree 100% with college football rankings from week to week, I do understand the basis for them: points scored, points allowed, home win vs. win on the road, strength of opponent, and obviously what else happens around the country– all basically valid when deciding on top talent and a comparison of talent. By about week five I’m willing to concede that there is a fundamental difference between number 20 and number 10.

College Rankings

Yesterday, US News and World Report released their annual rankings. Feel free to check out the link but the Clark’s Notes are: not much changed. Still have a bunch of Ivies and schools with old brick and stone ranked highly; no school with an undergraduate population above 10,000 until Cornell at #15; no public school until UC-Berkeley at #20.  A complete methodology is here, but quickly here is how it breaks down:

22.5% – Graduation and Retention rates –  How good of a job is the school doing a good job retaining, supporting, and graduating students?

22.5% –  Academic Reputation –  What do academic professionals from other colleges (Presidents, Provosts, Deans, etc.) and counselors on the high school level think about that school?

20.0% –  Faculty Resources –  How do faculty salaries and the number of students in the classroom compare to other universities nationally?

12.5% –  Student Selectivity –  What were the school’s admit rate, test score averages, and number coming from the Top 10% out of high school?

10.0% –  Financial Resources –   What is the average per-student spending on instruction, research, student services, etc?

7.5% –  Graduation rate –  Did a school’s graduation rate outperform or underperform as it relates to how the US News would have expected?

5.0% –  Alumni Giving –  At what rate are alumni giving back to their alma mater?

Each year we hear stories from students who say they were not allowed to apply to schools ranked below the Top 25; or thought they could only apply to schools within the Top 10 in a particular field; or were pressured to ultimately choose the highest ranked school to which they were admitted.  That being said, I wanted to be sure you know how these rankings are formulated.

If you or someone advising you on the college admission process is pointing to the rankings as a source for differentiation, I encourage you to ask these questions:

  • Does it matter to me that a President from one college looks favorably upon another (especially accounting for what we know about competition)?
  • Is a school’s ability to pay a faculty member $2,000 more annually ($244/month or $8/day) of consequence to my college search and decision?
  • Do I really think there is a difference in prestige/quality/experience between The (note definite article) University of Virginia and University of Michigan because of the three slot difference putting one inside and the other outside the Top 25?

Here’s Your Job

Your job as a student in the college admission process is to figure out what is most important for YOUR college experience. Admittedly, that job becomes more difficult with every glossy, shiny brochure that shows up essentially saying, “Look. We are all the same. We have happy, smiling students here who bask in the sunshine both on campus and while studying abroad.” So ask this first: why are you going to college? If you start by answering that, you come up with answers like: to explore more deeply inside and outside the classroom, to meet more people passionate about the things I care about, to get a job doing X, to learn more about a certain subject, to have fun, to go to grad school in Y, to spend time in a different part of the country, and so on.  That then leads you to narrow down your list because while School Z is highly ranked and despite the fact that they did send you a very clever email (or 12 perhaps), it is in the Midwest, or doesn’t have your major, or has an overabundance of students who looked frustrated and pale on the tour.

It’s important you keep that in mind too, because pretty soon you will start getting an entirely new round of marketing materials from schools touting their rankings. And your parents will be getting emails with press releases and solicitations to buy books or magazines (or more likely online subscriptions or logins to both) with these lists and seemingly infinite subgroupings. Before you use (or are pressured to use) rankings to make a college list or draw some draconian line, and especially when you are sitting on offers of admission and considering where to attend next year, I implore you to consider:

  1. If a college is perfect in a great location, has a dynamic student body, is a good academic fit, but ranks ten spots below another, should a rank (based on the factors above) matter?
  2. If the school is outside the Top 100 but is offering me a scholarship and has graduates thriving in the field I want to pursue, should I turn it down for a higher ranked but less affordable option?

You want colleges to understand that a test score does not define you. And you would not want 50 points difference to be the reason one student is chosen over another. Similarly, I’d assert that selecting a school on a number is equally myopic.  But most importantly I challenge anyone answering “Yes” to those last questions to debate me in the First Annual Sit Admi–ionsathon.

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On the Road Again…

This week I’ve been on the road traveling to spread the good word about Georgia Tech, or as I say, “Preaching the GT gospel.”

I love this part of my job, even though I don’t get to do it as much as I used to. There are many days when I’m in a meeting with a task force, committee, or commission and people are endlessly using phrases like “at the end of the day” or “synergy.” During those times, I find myself wishing I was waking up to a complimentary hotel breakfast and signing in at a high school to talk to students.

I’ve always thought that high school is one of the most critical times in a person’s life because of the implications it has on where you go, what you do, who you know, and how you ultimately see and experience the world. This is a huge part of why I got into college admission. What can I say? People have to work hard to stay interesting and optimistic as they get older– and most don’t. Conversely, the energy, enthusiasm and hope of teenagers and college students is contagious.

Since lots of college reps are about to come through your doors for visits or college fairs, I wanted to take some time to give you a few tips on how to maximize your time with these counselors.

  1. Do your homework. “What?! School just started and I’m taking 6 APs! You’re telling me I’ve got homework for college admission too?” Yep. Before a college visits your school, check out the programs that interest you about them. What do you want to do outside the classroom? Outdoor recreation, band, etc.? Research these. Then when they ask you what you want to know about, you’ll be ready. (If they’re not asking you that, see Tip 3 below).
  2. Shake their hand and introduce yourself. Pretty basic. You’re not doing this to advantage yourself in the admission process. Most the time they won’t remember your name from your handshake, since they’re also seeing 8 or 20 other students in that session. But it sets you up for questions later in the session and follow up in the future. Remember- this is the college admission PROCESS, and often it starts here.
  3. Interrupt. Yep, I said it. Too many admission counselors basically pull an invisible chain in their back and go into a useless spiel about study abroad, inter-disciplinary curriculum, and statements like “We have 400 clubs and activities. But if we don’t have what you want to do, just grab a friend and a professor and you can start one.” This is when the teacher’s voice from the Charlie Brown starts rattling around in my head. Your job is to throw them off script. They’re only there for 45 minutes. Make it worthwhile. Ask questions like “What are one or two things about your college that only a handful in the nation can also claim?” OR in a different version, “What makes your school unique?” “Why should someone from my city or state pick your school over the many similar in size and culture that are closer, further, less expensive, higher ranked, etc (you insert the appropriate descriptor).”
  4. Stay after or follow up. Sometimes you’ll have to leave immediately following the presentation. If that is the case, send a quick email to the rep thanking them for coming and letting them know if you have plans to visit their campus. Or wait until you apply and then send an email to say, “Hey. I really appreciate you coming to my school in September. Just wanted you to know I am really excited about Charlie Brown U and I have just applied.” (Don’t copy and paste that. I’m far more confident in your writing abilities than mine on this). But if you can stay after, be sure to get your questions in, remind them of your name, and then follow up as described above.
  5. BONUS: These folks are traveling. They’re hitting five schools a day, eating in their car, and trying to follow WAZE while not denting the rental car. Help them out. Give them a tip on a local restaurant for lunch or dinner. Tell them a good place to shop in the area or a park nearby if they want to go for a run. They’re just people. They appreciate that type of stuff. And it breaks both of you out of the normal college admission relationship that too often becomes robotic.

If you remember nothing else, remember this: No one person holds a corner on the market for what a school is really like or really about. You may find the rep hilarious. Doesn’t mean anyone else on that campus is- they may not even be an alum. You may find the rep really cute. That relationship isn’t going anywhere, and it’s definitely not a good way to pick a school. Or, you may find the rep dull and indifferent. Don’t let their personality (or a tour guide’s for that matter) be the reason you rule a school in or out.

Think about it like this: if you are looking at a school of 20,000, it’s basically a small city. Nobody speaks completely for that town. Your job in the process is to get as much info as possible to make a good decision on the best fit school for you. You can start with engaging the representative as we discussed here, but remember, your ultimate goal before you apply or choose any school is to talk to as many people as possible; alumni, current students, professors, and so on.

I hope that you’ll enjoy the college reps that you meet this year. Remember: You can make them better at telling their school’s story if you follow these tips. And ultimately, that is going to help you, your classmates, the other students they visit, as well as them as professionals in the long run too.

Key Changes to SAT/ACT– A Disturbance in the Force!

Jedi Manual (002)

Several years ago, more American students took the ACT than the SAT for the first time in our nation’s history. Immediately, on the heels of that, The College Board set out to re-design their test. Ahhh… competition. In its wake, the ACT made concrete adjustments too. A palpable disturbance in the testing force- an interstellar battle of epic proportions.

From the outset these announcements have created consternation in the college admission and counseling field for a few reasons. First, simply change. Anytime you alter something, it’s going to cause some skepticism and unrest. Secondly, the very nature of standardized testing, which inherently brings with it some level of anxiety. But fear not, Young Skywalker, because as with anything new and unfamiliar, information is the best weapon for alleviating concern.

You can read more on The College Board and ACT sites, but here’s your abridged Jedi manual:

  • Test Preparation (a new lightsaber)– One of the best results of the redesigned SAT is The College Board’s partnership with Khan Academy. On this site, you are able to receive free tips, practice questions and tests, as well as strategies for improving your scores in all sections. The test prep industry has become exceedingly overpriced for the results it delivers. Providing this service through Khan Academy not only eliminates cost but allows flexibility in scheduling on your own time and access to expert advice as well. If improving your score is a goal, you should take advantage of this incredible partnership.
  • Mechanics: No penalty for wrong answers– Unlike in the past, on the SAT, students won’t be penalized for wrong answers, which aligns with the ACT’s traditional structure and historically has been student preference. Like Jedi training you’ll benefit from strategy, practice, and a healthy dose of the force. Use deductive reasoning, use process of elimination, or always pick C.  “In my experience there is no such thing as luck.” – Obi-Wan Kenobi
  • New Scoring Framework— SAT scores are back to a 1600 total scale (think Darth Vader coming back from the dark side of the force—not that this is about choosing sides). Both the Evidence-based Reading & Writing and Math sections will be scored 200-800. The ACT has also changed the writing score scale to be 2-12. The SAT change is probably most helpful to parents, counselors and administrators who never adjusted to the 2400 scale, but it also emphasizes the uncoupling of the writing section from the other sections. The ACT change makes writing scores more clear for students, as they will reflect ACT’s clearly articulated rubric within the four writing domains.
  • Content and Questions— Both ACT and SAT emphasize that the exam is based on information students have learned in the classroom and contains wonted reading passages and less clandestine vocabulary (see what I did there?). This change will better align the tests to what students have studied in school, hopefully making the SAT more palatable for a broader range of students across The Galactic Empire.
  • Test Optional– Keep in mind that over 850 schools in our nation do not use test scores to make admission decisions. Fair Test keeps a list of these here. These are schools who have determined, based on their institutional priorities, campus culture, and historical data that test scores do not need to be reviewed in order to enroll a qualified, successful class. Either that or they are simply trying to drive up application numbers, as some cynics would argue. Jedi mind trick? You decide.

yodaGeorgia Tech (and any school utilizing a holistic admission process) includes testing as only one part of the admission decision. Traditionally standardized tests have helped to predict freshman GPA, and all universities will now be rebuilding correlative data, regression formulas, and analytics to assess test scores’ predictive quality in the coming years as we enroll students who have tested with the new versions of both tests.

Students should be closely reviewing websites and asking very pointed questions to colleges about how they will be using test scores- particularly in the coming year. At Tech, we will identify the date of the test taken to ensure we understand which test we are evaluating but will continue to look for a student’s highest section score from any test date.

Flipping the script

So, again, due to the changes and “being the first” to go through the admission process with these new scores, many seniors and their parents are understandably nervous. But remember, “Your eyes can deceive you. Don’t trust them” (Obi-Wan Kenobi)  Instead, consider this: any expert in the testing industry will tell you that there should never be a “cut score” used in the admission process. On the ultra-conservative side, statistics show that there is no predictive variance in student GPA performance on campus within a 50 point band for each SAT section, or a two point spread on the ACT.

Having spent time at conferences this summer with nearly 100 college admission deans and directors from schools using a holistic process, I can say with confidence that they recognize if there were ever a year to de-emphasize test scores and their place in the process, it’s this one.

It all means, what does? (For more Yoda translations go here) Scores matter, sure. But due to testing alterations and lack of data, grades, rigor of curriculum, and your ability to demonstrate how you will improve a college campus and those around you through extra-curricular impact and essay and short answer writing will be even more critical. Bottom line: “Stay on target.” – Gold Five 

Olympic Gymnastics and College Admissions– NOT FAIR!!!

It’s Not Fair!!

I’ve been watching the Olympics a lot lately both at home and in the office (don’t worry tax payers, I’m only viewing at lunch, or when slowly meandering past the lobby TV, or perhaps occasionally on the split screen desktop– what can I say, I’m a multitasker).

The other night Gabby Douglas placed 3rd in the Women’s Gymnastics All-Around qualifying. Third out of 24 (Top 12%). But because she finished behind her two American teammates, she was not able to advance to defend her 2012 Gold medal. She smoked the rest of the field and certainly could have edged out either of her two teammates in the actual medal round, if given the chance– but no dice. She was out.gabby

This is a young woman who grew up blowing away the competition in her home gym and school. She was quickly the best in her state, region, and ultimately climbed to national prominence. But this year, based on the most slight movements and judgments in the Olympics, she would have to watch from the sideline. And that’s when my wife stormed out of the room railing about the crappy Olympic rules and reiterating things like, “it’s not fair” and “that sucks” as she went upstairs to bed.

I just kept sipping my drink. Because, you know what, it all seemed very familiar to me (cough… college admission). She’s right though. It’s not fair. It does suck. World-class athletes get edged out of their pursuit for an Olympic dream all along the way– in trials, in nationals, and yes even right at the very last moment by .04 by her own teammate.

Here’s the thing though– she signed up for it! Gabby knew how good the other Olympians would be. She’s trained with, supported and pushed Simone Biles and Aly Raisman, along with her other US teammates to improve over the last few years. Would she have lost a night’s sleep before competing at her state tournament? Absolutely not. She’d probably have stayed out late the night before eating Cheetos and playing Pokemon Go. Then she would have waltzed in, closed her eyes, and still sailed to first place. But on this stage- at this level- she knew that coming in 3rd and having to cheer on her teammates in the medal round was a possibility.

Admission Perspective

Only about 20 colleges in our nation have admit rates of 12% or less. If you are applying to one of these, and frankly, if you are applying to a school taking 33% or less, you need to understand that getting edged out is a distinct possibility.  Is that fair? Does that suck? If your answer to both is “Yes” right now, you have some work to do:

  1. Consider: You are signing up for that uncertainty and possible disappointment. You may be among the best in your high school, county, or even state, but that does not guarantee admittance when the field is this strong. You may have 18 relatives who have attended or been wearing that schools gear since you were in diapers, but in that year, for that college, and based on where you’re from or what you want to study, or what the school is emphasizing or de-emphasizing (Institutional Priorities)– and most importantly the rest of the competition, you may not get admitted. Can your ego handle that? Can your parents handle that? Gabby was absolutely frustrated, sad, and upset. But she gathered herself, cheered on her teammates and then pulled it together to win other medals in the Rio Games. That choice is on you, too.
  2. Back-up: Every year we read stories of students who “got in to every Ivy League school.” While many marvel and inevitably some TV station broadcasts this “success” in awe, my normal response is they wasted a lot of money, because those place are so different from each other that clearly the student did not do their homework on the college search. OR (and more likely) they or someone around them have an incredibly big ego, so thank goodness they did not apply to Tech. Following that I am thinking, “I know it worked out, but I sure hope they had at least one “foundation” or “in- profile school” on their list. No matter how high your GPA, number of APs, test scores or others opinions of you, you need at least one non-Olympic school on your list.

Georgia Tech Olympics

BRONZE: We often get calls from counselors or parents who says that Tech was the only school a student applied to. Will you re-consider your denial because now it’s late March and all other deadlines have expired? Sip. You signed up for that.

SILVER: We also get calls from parents or counselors or principals/headmasters about a brilliant student who applied only to (insert your five to seven crazy elite schools here) and was denied or waitlisted to all of them. It’s now early April and she’s scrambling for an admit. “This is a great kid. I know you would have taken her if she’d applied in Regular because she’s right in your profile.” Sip. At that point, we’ve already handed out our medals too. “Games” over, friends.6 year snap

GOLD: Take a look at this application and admit rate chart. Imagine two siblings are applying to Tech. One in 2012 and one in 2016. Same classes, same grades, same Model UN coach and same summer job. But in those four years the competition rose significantly and the class size stayed the same. The bar went up drastically based on the other applicants in the pool, or field, or whatever Olympic/Admission analogy you choose to use here.

Listen, I get the desire to compete at the highest level. I applaud that. I also see the attraction to applying to one of the small set of schools in our nation that take basically 1/10. Big reputation. Beautiful campuses. Successful alumni. Parents love the bumper sticker. Not hating on that aspiration, so don’t misunderstand me. I’m just saying you don’t always know what the judges may be looking for in that competition, and that there are a lot of Simones and Alys in those applicant pools. That’s all I have to say about not getting “Gabby Douglased” in the admission process.

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