Category: Admission Process

Stay Curious

Early on in my time at Georgia Tech, a colleague received an email from a prospective student with a full signature line, including an inspirational quote at the bottom. I’m sure you have seen these before.

Typically, it looks something like this:

George P. Burdell
King of Georgia Tech
“You miss 100% of the shots you don’t take.”

In most cases, you immediately recognize the quote (like the one above) or the person to whom it’s attributed. In my experience, Gandhi, MLK, Mother Teresa, or a dead politician or author are fairly common.

This particular situation had us curious because:

  • Most high school students don’t have signature lines.
  • Neither the quote nor the person to whom it was attributed were familiar.

So, we discussed, we debated, and we Googled. Finally, after extensive investigative research, we connected the dots. The mystery person who uttered these inspiring words was… the applicant’s dad—the different last name threw us off initially, but once we figured this out… it was on. For a good month, every internal email we sent included a quote from our own parents or close relatives.

“Don’t make me pull this car over.”

“Failing to plan means planning to fail.”

“This hurts me more than it hurts you.”

There were a few absolute gems. But it also led to some really personal conversations about our relationships with parents and some of the wise, interesting, and influential things they shared with us growing up.

Now, I’m not proposing you create a formal signature line for your emails during high school or walk around quoting your dad, but I do think this story is instructive. The truth is I cannot recall any of the other signature line quotes I’ve read over the years, but this one is emblazoned in my memory. Why? Because it was not familiar. And as a result, it led us to ask questions, research, and ultimately have enriching, bonding conversations.

A college search and selection process done right opens these doors for discovery and connection too. As a prospective student, my hope is you will stay curious, ask lots of questions, use your resources, and have open, honest conversations with the people around you about what you are learning.

In hopes of getting you started, here are a few accessible and available tools you may not have considered yet in your college search and selection experience.

College Scorecard– This site is hosted by the U.S. Department of Education. It is an increasingly valuable tool for searching for schools by academic program, size, cost, location, and other factors. It does a very good job providing details on price, median career earnings, graduation rates, and retention data, which often are tough to find on individual admission or university homepages. As you are researching where to visit or apply, the Scorecard comparison feature is helpful because it is easy to tailor based on a variety of factors. And it will give you data to consider or metrics to compare that you may not have previously encountered or factored. My hope is you will use this along the way, whether it be prior to visiting, applying, or deciding on a college.

ChatGPT– Based on their historically glacial rate of change and adaptation, I do not expect Common Application to include instructive language about the use of AI this year. So, there is no need to stare helplessly at a blinking cursor on the screen. One of generative AI’s greatest strengths is facilitating brainstorming and iteration.

There are seven prompts to choose from in the cycle ahead, so let’s assume you pick this one: Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?

Include a few bullet points of your ideas and be sure to name specific people, places, situations, and perhaps a quote or two- and then ask the program to produce a response of 500 words.

Make notes of what is accurate and helpful? What does not resonate with you as specific enough or reflective of your voice and experience?

In the essay, admission reviewers want details and insight that is uniquely yours. If you are applying to a college that receives 35,000 applications and the essay responses are evenly divided, then five thousand other students are responding to the same prompt you choose. As my colleague Dr. David Joyner from Georgia Tech’s College of Computing said, “use your interaction with the AI assistant as a learning experience, then let your assignment reflect your improved understanding.”

Degree Choices.  Rankings get a lot of press and attention in the college admission conversation. However, in most cases, we do not dig into how these lists are formulated. Degree Choices provides a series of rankings lists based on region, academic program, return on investment metrics, etc. Even if you do not agree with the way they approach their rankings, at least it gets you thinking about what you do value. As I’ve said before, a good high school student becomes a good college applicant becomes a good college student. That starts with doing your homework, asking questions, re-thinking, and considering a variety of angles and sources.

The Common Data Set Initiative– For the data wonks among you- or for those who want to see information presented in a uniform manner from colleges. You can easily search for any institution’s CDS online. As an example, here is Georgia Tech’s. Particularly in the test optional world we are all attempting to navigate, the CDS can be helpful in understanding the number or percentage of test takers. CDS also highlights retention rates, financial aid distribution, and residency, ethnicity, and gender breakdowns, as well as size of classes, faculty degree attainment information, and more. Looking at multiple years of information in this format can point to trends or suggest institutional priorities. Again, taken alongside other tools and resources, examining Common Data Sets will inevitably generate questions for you to ask or additional topics to research when you visit campus and speak with students, faculty, or admission officers.

Pop Quiz

Did you wonder who George P. Burdell was in the example signature line? Did you follow the link to learn more? If so, you are well on your way with this whole curiosity and exploration adventure (If not, I’ve got you covered- here’s the link).

Rick Clark
AVP/Executive Director- Undergraduate Admission
“Stay Curious.”

The Admissions Waitlist…..NOOOOO!!!!

Because both of our kids have practice or other obligations most nights, we do not watch much TV in real time. However, this spring between the NCAA tournament, the NBA playoffs, and Carson Garrett (a Georgia Tech student) on Survivor, we’ve been a bit more tuned in lately.

Naturally, along with the shows and the games come commercials. In my opinion, despite the big budgets, the AI enhancements, and the vast amount of market analysis and research companies direct toward their ads, I’m not terribly impressed.

Recently, this sparked a big debate in our house. Then or now? Has the heyday, specifically of humorous commercials passed us by—kind of like the use of the word “heyday?” They contend there are some funny spots out there currently, and they even pulled up a few on YouTube that I can’t remember right now (because they weren’t funny).

So, in an effort to enhance the quality of their lives, I showed them a few of my historical favorites.

  1. Terry Tate, Office Linebacker.
  2. The frogs, wassup, and then there’s the pandora’s box of Bud Light.
  3. Capitol One. David Spade’s “No”

“Of course you like the Capitol One ads, dad. All you do is say ‘No’.” I can see how they feel that way (I can also tell you some of their requests are absurd). And as Georgia Tech has become more popular and selective, it’s also true that I’m saying NO more at work.

Do I enjoy this? NO.

Did I get into admissions or parenting for that purpose? NO.

But, since it’s that time of year in admissions land, I’m going to embrace those two letters to explain a few truths about waitlists.

Can I give someone from the waitlist my spot? No.

When colleges put out acceptances during their early and regular rounds, they use prior year’s yield models in order to hit class goals. In other words, they over offer knowing a certain percentage of students will say NO and attend a different college.

Here is how this plays out:

Example College’s yield is 40%. If their class goal is 1000, they need to accept about 2500 students in order to hit their goal. Now, in order to be sure they don’t go over, they may choose to accept 2300 or even less (with the anticipation of using their waitlist later), but the point is many more students are sitting on offers than actual seats/beds exist on campus.

Is the waitlist ranked? No.

A waitlist for a college is not the same as a line outside of a concert or restaurant. In other words, schools do not assign numbers or rank to waitlisted students. Instead, they watch their deposits closely in the spring leading up to May 1, and compare those numbers with their goals. If they see that their geographic, gender, academic, or other demographic targets are “soft” (i.e., not coming in at the level they are looking for), they may go to their waitlist early. Otherwise, they will wait until after their deposit deadline, assess the gap between their targets and their current number of deposits, and then begin making offers to “shape” their class.

Here is an example. Good College, located in Bonne, is trying to grow their Economics program. They have 560 students on their waitlist. After their deposit deadline, they see they still need 20 deposits to hit their overall class target. They also notice they have not seen growth in students for Economics—so guess who is getting the first wave of waitlist offers? You can replace “Economics” with a particular state or region of the country, another major, or any other priority the university has established.

Waitlist activity is influenced not only by the demographics and composition of the incoming students, but also by who is graduating and which current students they expect to return. In other words, if the university always wants to be able to say they have at least one student from each of the 50 states, none of the admitted students from Nebraska have deposited, and their one Nebraskan is a senior… “Welcome to Good, Mr. Bien from Kearney, NE.”

It’s May 2, 3, 4…so I’m calling to see if you can tell me my odds of coming off the waitlist. NO. First, we just established that the waitlist is not ranked. Second, while the majority of waitlist activity does occur in May, in the first few days after the deadline most schools are still refreshing browsers, checking to be sure commitments submitted prior to the deadline processed correctly in their system, and speaking with their president or VP about current deposits levels… or perhaps just getting ready for the office Cinco De Mayo party. Please don’t ask ChatGPT to generate another letter of continued interest and time it to send to the admission office on May 2 at 12:01 a.m.

Should I send another letter of recommendation? Mail a creative and colorful card reiterating my interest? Have my school counselor call? Convince an alum my parents know to text his friend who is a professor at the college to stop by the admission office? NO, NO, and definitely NO.

As long as you’ve accepted your spot, turned in what they asked for in your portal or the emails they’ve sent you, now is the time to do what the list says… wait. Admission offices regularly receive chocolates, cookies, and treats along with poems or notes. It is safe to say that a couple hundred grams of sugar and a few couplets are not going to outweigh institutional priorities. As a reminder, there is a distinct line between expressing interest and stalking.

The waitlist sucks. Some believe that so strongly they felt compelled to write a three-part series about the topic. You’ve been told to be proactive, to advocate for yourself, and to go after what you want. I get it. There are times for that for sure. Right now, the admissions roulette wheel is still spinning, and the little silver ball has not landed yet. NO. You cannot pick it up, make it go faster, or put any additional bets down. Instead, when it comes to the waitlist, I’m asking you to do the hardest thing…wait.

But contrary to what my kids say, I do like saying YES. So here are a few for you:

YES. You should be proactive- go thank a teacher, coach, boss, or counselor who has helped you along the way.

YES. You should advocate for yourself and go after what you want— focus that energy on what you want to see change on your team, in your job, or in a relationship.

Being in limbo is not fun or easy. It is, however, an experience you’ll continue to face in life with jobs, medical test results, relationships, and more. As I’ve said before, the admission experience, if you let it, has the ability to help you learn and grow in ways that will prepare you for college and life well beyond it. Hang in there. You got this!

College Admissions Magic Wand

I have been overcommitted in the last few weeks. Apparently, months ago when I agreed to these programs and presentations, I either did not realize they were all bunched together, or I forgot that April in Admissions Land is chaos.  

Ironically, while the audience sizes, venue locations, and Zoom formats have varied, the closing question has been ubiquitous: “What is one last thing you would like to say to parents or students?” Or as it was put on a panel last week, “If you had an admission magic wand, what would you change?”  

FYI- I do have an admission badge, an admission nametag, plenty of random admission swag from conferences (mousepads, stress balls, buttons, etc.), but a magic wand? Apparently, no Ed Tech vendor has come up with that one…yet.   

NametagIn the interest of time, I’ll spare you the normal 45-minute presentation and the 37 accompanying slides and cut right to hypothetical ABRACADABRA!  

For Students. If I could mind control all college applicants, I’d instill in them an unwavering belief that all of this is going to work out in the end. Maybe not in December or March or even May, but eventually. Anyone who has watched this cycle repeat itself for more than five or so years will attest to this fact: Kids are like cats- they always land on their feet. In many cases they do have nine admission lives, and honestly, have you seen what they eat? Cats, I say.  

No, you don’t always get into your first choice. No, the money does not always come through. Sometimes you get deferred or waitlisted or are forced to endure the vicious combo of both, and end up waiting months to know how it’s all going to resolve. So, I’d plant in them an unfathomable amount of patience and confidence.  

Forget Beer Goggles. I’d give them Admission Lenses that allows them to see their future self happy, surrounded by friends, and thriving on a college campus (not necessarily the one they currently envision) in a few months. I’d give them special earplugs and blinders to tune out the ridiculous garbage, misinformation, and disinformation that swirls around them online, sometimes from loving but anxious parents, and definitely from opportunistic forces simply trying to fan the flames of stress to get paid.  

For Parents/Supporting Adults (waves wand)

PRESTO! Early and honest conversations about money. In April, lots of juniors are visiting campus and seniors are making final college decisions, so there is constant talk about money, finances, loans, and scholarships. In an attempt to cut through the noise, I interviewed John Leach, the AVP for University Financial Aid at Emory University, and I’m hopeful you will listen to that here.  While the entire podcast is about 30 mins, I can boil it down to three words—TALK MONEY EARLY!  

Many parents I’ve met over the years have felt their job (and the greatest gift they can give their kids is to pay for any college). That is misguided and patently false. The biggest gift parents can give their kids, when it comes to paying for college, is to be as proactive and honest as possible about what you can and/or are willing to pay. John covers all of this in the podcast and does so in a clear, cogent, and compelling way. Since I don’t actually have a magic wand, I sincerely hope you’ll listen. 

Bonus: Don’t talk to parents of other high school students about college admission, and instead consult parents of current college students, or recent college graduates. Other parents with kids in high school often have just enough information to sound informed but frequently serve to proliferate inaccuracy and consternation– “You know the valedictorian three years ago did not get into….” and “It’s easier to get in from (insert a local or rival private/public high school here), because they have don’t have (insert grading scale, curriculum, or random nuance here)….like we do.”

My magic would have you walk away, dismiss, change the subject, delete/block social media accounts, and be fully impenetrable to those comments which bring inevitable and unnecessary stress.

In contrast, parents who are one chapter ahead invariably provide perspective, levity, insight, and sanity. They are far less prone to exaggeration, and can be incredibly raw and honest in their evaluation. “She was crushed when she did not get into Stanvard, but went to QSU instead. This spring she’s graduating and has a great job lined up.”  

In the end, there are no admission magic wands or quick fixes or panaceas. The admission experience can be challenging, stressful, and humbling. That’s not all bad. And it can also teach valuable lessons about communication, patience, self-confidence, and resilience that will last into college and life well beyond. I don’t have any tricks, but I do have hope. And that’s what I leave you with.   

The Two Most Important Letters in College Admission

I loved watching Family Feud when I was a kid. The need to think quickly on the first showdown, the spontaneous family dynamics, and playing along at home with anyone who would join me. Over its 40+ year history, guests and gimmicks and hosts and networks have changed, and there have been some dark, quiet years when the show was scrapped, but today it is as lively and fun as ever.  

 If you have never watched the show…who are you? And what kind of incomplete life have you been living? Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube.

 As a quick refresher, the game starts with a prompt: “We asked 100 people (insert a random prompt here).” The contestants attempt to name something that they believe would receive the most mentions.

Let’s give it a shot.  

“We asked 100 people what the most important letters in college admission are…” 

In this case, I think the “number one answer on the board” would be GPA. Trying to think like the majority my next response would be SAT and ACT. The odds are those three would account for 70%+ of the answers. 

But if you changed the initial prompt to: “We asked 100 admission officers what the most important letters in college admission are…” the number one answer on the board would undoubtedly be —IPs. Internet Protocol address? Uhh…no. IPs are Institutional Priorities.

IPs, Institutional Priorities.

The outward-facing Mission and Vision Statements schools publish on their sites are lofty, well-crafted, broad, and aspirational. Institutional Priorities connect to mission, but they are more functional, specific, and quantifiable.  As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students.

Prospects/Recruitment: In recent years, as an example, many states and regions of the country have been losing population. They know that to achieve the most basic of all IPs– a certain class size– they need to grow their college’s brand beyond their geographic area, create new markets, and bolster enrollment from feeder schools or cities. This is one reason you see so many regional recruiters from the Midwest and Northeast living in Atlanta, Dallas, California, etc. Why do some colleges consistently visit some states twice a year and yet have not physically been to others in decades? Number one answer on the board—IPs.

A new Provost is hired at Sample College. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education. While ten years ago, the school was 55% women, it is now over 60%. In the Provost’s interviews, discussions with faculty, and conversations with employers, she’s learned that re-establishing more gender equity is a goal. Voila. An IP is born and you can bet in her first few conversations with her admission dean, she is asking for a list of actions for how they will accomplish this institutional priority.

Suddenly, Sam gets a postcard in the mail from Sample College, while his fraternal twin Samantha does not—even though she competed Sample’s sample online interest form and cheers for the Sample Salmons every Saturday.

Marketing: Let’s say Example University (Home of the Fighting Ex’s) adds a Nursing major and hires a new ambitious business school dean charged with significantly growing the B school. You can bet EU is investing in publications, digital marketing campaigns, texts, social media efforts, and other resources to achieve those goals. Why do you think you’ve started seeing “Example Means Business” pop-ups on your screen and feed lately? Do I think Example should put a picture of a kid in a suit and briefcase having his blood drawn? No. But trust- Instagram takeovers will show plenty of pictures of EKG machines and stock market graphs in the year ahead.

Admission deans have been hired and fired based on their ability to meet specific institutional priorities: raise our standardized test score average, decrease our admit rate, eat into the market share of our biggest rival. As I said before, IPs are functional, specific, and quantifiable. On average, I get one or two job postings for admission/enrollment jobs each week. IPs are a significant piece of those job profile summaries.

Admission Decisions. At the beginning of the year, all admission deans are given a target number of students to enroll: 500, 5000, etc. Right on the heels of that information are subgoals…the numbers within the numbers…the IPs.

My alma mater, UNC-Chapel Hill, is legislated to enroll 82% of its students from North Carolina. Since the majority of applicants don’t hail from the Old North State, it is absolutely easier to get into UNC from Concord, NC than Concord, NH. This is true at Georgia Tech as well. Our Georgia admit rate this year will be four times that of non-Peach Staters.

If you are a senior awaiting an admission decision from a more selective school, this means your test score, GPA, number of AP courses, or any other purely academic metric is not going to be the entire basis for your admission decision. Yes, holistic admission means more than the academic numbers, but it also means other numbers play in, i.e. IPs. This is what admission deans mean when they say they are looking to “select” or “shape” a class. If Admissions was a language on Google Translate, “shaping a class” would convert to “IPs drive our process.”

How do you know what a particular school’s institutional priorities are?

When I bring up IPs on panels or in conversation, the first question is always, “How do I know what a school’s IPs are? ” At that point, I shift from the most important letters to the most commonly used phrase in college admission… It Depends.

Sometimes these will be overtly stated in webinars or presentations. A few years ago, I was on a panel in Denver with a dean from the northeast and he literally said, “We are trying to increase the number of students from Colorado. Why do you think I’m here?”

Sometimes you will see IPs reflected on websites. If a school is using a sliding scale that correlates the amount of financial aid dollars (i.e. scholarship/merit money) with test scores, it is clear increasing their SAT/ACT average is a goal.

Sometimes you can just ask. Now, if the response is they want Chemistry majors from Nebraska, their response may not help, but admission officers welcome questions in virtual sessions or while you are on campus. “What are your goals for the next class?” “What are you trying to grow or improve here?” Put your own spin on it, but just know you can absolutely ask this type of question.

Sometimes you won’t know. If an enrollment manager has been instructed to reduce the discount rate, enroll fewer students from your state, or decrease the number of students with first and last names that both start with M…Well, sorry Matthew Martin, you’ll just be left to think it was the fact that you didn’t take AP World Geography.

So What?

If you are a junior, obviously I’m telling you to move to Nebraska and indicate Chemistry as an intended major. Secondly, spend copious amounts of time analyzing the last decade of Common Data Sets for the colleges you are considering in order to determine their strategies and trends. No- please don’t go down those speculative rabbit holes. All of what I’ve said over the years holds- your job is to understand your goals, your interests, and your priorities, and apply to colleges where you would be excited to attend. I could write another few thousand words about this, but since I already wrote a book and blog for the last seven years, I’ll let my body of work stand.

If you are a senior, many colleges will release decisions in March. If you are denied from a selective college, my hope is you won’t question your academic ability or lose sleep trying to figure out what was “wrong” with you or what you “could or should have done differently.” IPs mean admission decisions do not translate to “We don’t think you are smart” or “You could not be successful here.”

I didn’t ask 100 admission deans what words they would use to describe students they were forced to deny based on supply and demand and IPs, but here are my top three answers:

Smart

Talented

Impressive

You won’t see all of that in deny letters. You won’t really hear the voice of the dean/director whose signature is in your portal. But even in disappointment, my hope is you will know all of this is true. Instead of second-guessing or dwelling on things outside of your control, focus on the places where you are admitted. They clearly saw the same match and fit you did when you applied. They probably did not use the words “Institutional Priority” in their letter, but you are one. And that is something to celebrate and be excited about.

 

 

Nobody Loves February in College Admission

February. I’m not a huge fan. The weather is generally crappy, the sports choices on TV are limited, germs and colds multiply like Gremlins, and there aren’t any big holidays to break through the blah. You heard me Valentine’s Day– you cheap, fabricated Hallmark mockery.  

Feel free to message me if you are a big Feb fan, but it’s going to take a lot to turn me on this one, because in college admission land it’s also mid-cycle. This means the data campus partners want, and the questions from journalists, alumni, and prospective students can only be answered with caveats, asterisks, and big BUTs.  

How many applications did you receive this year?  

Ok. IF I give you that, it is important to understand more will still come in due to recruited athletes and other special cases; some students have partial (unactionable) applications; students who took a gap year may be included in this number, and those taking a gap year may fall out of this eventually.  

What is our admit rate?  

Sure. Right now it’s X%, BUT that is not final. We’ve only been through two rounds, and we have more admits going out in March. Plus, there are more applications this year, our class size target is higher, and our composition of in-state students will be increased too. AND all of that will impact our admit rate.

February is like the “Newman!” of the admission calendar. With each passing day it’s increasingly annoying and inconvenient. You want to provide clarity, and you don’t want to sound dismissive or cagey or unhelpful– BUT the data is not complete. February!! 

And lest we forget, applications aren’t showing up on campus anyway. All admitted students aren’t coming either (at least they better not or we are going to have some seriously long lines at Chick Fila and Starbucks). Not even all of the students who deposit are going to actually enroll by the time the fall semester starts.  

So listen, I know you need to report to your board or write your article or create some data visualization for your website, but can you just check back on all of this in April…or better yet July?  

WTAF! (Wait ’til After February!)  

A few years ago, I wrote a blog entitled College Admission- What the Funnel?! IF you are a junior or sophomore, you can check that out for a more exhaustive look at each stage of the admission process, as well as some suggested questions to ask as a prospective student. 

IF you are a senior, I’m guessing you may be equally annoyed right about now. Unless you were admitted under an Early Decision binding agreement, you are also mid-cycle. You likely have an admit or three already, but you are still waiting on a few others. Or you are excited about one of the places you have been admitted to BUT need to see your financial package before making a final decision.  

Yes, it’s frustrating when people casually ask you where you are going next year, and you don’t have an answer. 

Yes, a few of those friends who got in ED and seem so set and carefree about their college choice are moderately annoying.  

Yes, waiting in general = not fun. 

No, you haven’t “done this wrong.”     

No, I don’t recommend you call the colleges you are waiting on and ask them if they can speed it up.  

February!! 

Since this is your one and only admission experience- and I get “Newmaned” on an annual basis, here are three lessons I have learned over the years to help weather the mid-cycle.  

  1. Answers are coming. I don’t have a remote control to fast forward through this time, so I need to remain confident that the picture (and the weather) will clear up soon. Same for you, my friends. The truth is we end up living a lot of our lives in these periods. Waiting for medical test results, trying to buy or sell a house, wondering when the next job opportunity or romantic relationship is going to come along. I’m not saying it is easy- but I am saying that honing quiet confidence in yourself and practicing contentment amidst uncertainty will serve you well for your college career, and life well beyond it too.  

2. Look around. Instead of constantly looking ahead, look around. February is a challenging month (see the litany of aforementioned reasons in paragraph 1). I need to take care of the people around me by encouraging them and staying positive and optimistic. My hope is you will not lose sight of the fact that this is your one and only senior year. Enjoy. Don’t take for granted the friends, family, coaches, teachers, and others who support and surround you now who will not be as physically present wherever you go to college in the fall. It is February for them too. No matter how well they fake it, they could use an encouraging word or text, a hug, fist bump, high five, or a simple thank you.  

3. Keep/Seek perspective. Escape into a book, go for a hike, call your grandma. Whatever it takes to prioritize perspective. Sometimes I just look at the bottom tip of the admission funnel. The number of apps, admit rate, decision release date – all of that is distraction. My team’s goals are geared toward enrolling a new class that will contribute and be successful on campus. My hope is you won’t lose sight of the long game either. This fall “where you got in” will be a brief mention in a passing conversation, rather than a bragging point. “Where you didn’t get in” or chose not to go will accompany a shoulder shrug or a casual laugh or perhaps a “their loss.” How you show up to college (I.e., prepared academically, mentally and physically healthy, and demonstrating that confidence and contentment we just discussed) is far more important than where you end up going.