In Fantasy Football, you score with skill positions, like quarterbacks and running backs. But we all know that in order for a player to succeed, he must have a group on the line blocking, working, and grinding every play. They don’t garner the spotlight, the headlines, or the score sheet, but make no mistake, the offensive line is the very heartbeat of the team.
And that is absolutely true of the phenomenal women and men who work in operations around the nation in admission. They don’t stand up on stages and deliver impassioned speeches about the school. They are not usually the ones talking with visitors. Their pictures aren’t prominently displayed on websites or publications. But day in and day out, they are moving the proverbial ball forward.
Back in the Day….
A decade ago or so ago basically all information that came into an admission office was via mail. I distinctly remember mail time. Back then we would literally wait for the truck to pull into the driveway. We’d have letter openers in hand and big tables nearby where we’d open, sort, and file documents for applications. Ultimately, those documents would be placed into folders (think dentist’s offices), and either delivered to counselors’ offices or placed on big sliding shelves in the mail room (think ELF, minus the dancing) for review. When supplementary information would arrive, operations staff would find the file, match the documents, and update the counselor. Besides the physical sorting, there was also a ton of data entry to do, including everything from social security numbers to addresses to test scores.
Fast Forward to Now…
These days schools have converted to reading applications on screens. Applications are submitted online, and transcripts either accompany that submission or come in via another electronic medium. But even now, admission offices are by no means completely paperless. Last year we received about 15,000 hard copy documents, including transcripts, recommendation letters, citizenship documents, school reports and profiles. We also get a lot of extra information that students (or someone associated with the student) believe will be compelling. These range from projects (think paintings detailing Civil War battles or paper mache volcanoes), to pictures from actors / movie stars / athletes who are recommending students, to attendance records from the 3rd grade, to science reports from middle school.
But the majority of information comes in electronically. Tech works with 14 companies on a regular basis: testing agencies, foreign credit evaluators, application vendors, transcript avenues, etc. Not to mention we had over 6,000 emails last year from students, teachers, and counselors with attachments of documents. So while admission offices nationally may have led to the decline in stock prices for band aids and white out, their work load has not diminished—it’s just the nature of the work and skill sets of these folks has shifted. Big League (too soon?).
What does this mean for you?
I realize we’re getting into the weeds a bit, but this work directly impacts the efficiency and effectiveness in which admission offices operate. Operations folks are the ones who are updating your online checklists, your applications for residency, verifying transcript receipt, and confirming test score accuracy. They spend a lot of time doing quality control—making sure YOUR application contains YOUR grades, recommendations, and test scores, even though each of those may have been sent from a different source. Sound fun? This is what it takes to play on the Offensive Line. I’m telling you, these workers are the epicenter of every admission office in this country.
Any smart quarterback knows that he better take his offensive line out for steaks once a month and buy them some good Christmas gifts or he’s going to end up on the ground a lot more. So here are a few ways you can help yourself as you work with Operations Teams around the country.
Apply First. Test scores are very easy to match to applications. But when students send other things early (whether that be transcripts or immunizations form kindergarten) we don’t really have a mechanism for holding and matching. Think of your application as the cornerstone of a building. Everything is contingent and hooked to that foundation.
One and Done. If your counselor sends a transcript via Naviance or Common App or another electronic company, please don’t also mail, email, fax and carrier pigeon that to us to “be sure we have it.” You are just clogging up the system and adding processing time to your file and others. Schools give processing windows (messages saying it will be 2-3 weeks or 7-10 days before your online checklist will reflect receipt) for a reason. We have not yet found a way to bend the space-time continuum, so trust that timeline, check back, and take action if it’s not been received. We get that you are nervous about deadlines and being complete, but if 30,000 other applicants (and adding in eager parents, make that 90,000 people) are all calling, emailing, and showing up in person, you can understand the inefficiency that creates.
Know Your Name. Be sure you list the same first, last, middle name on your test scores, transcripts, and application. You may not love that your formal name is William, but using that on your application and “Willy B” on your SAT is going to lead to matching nightmares on our end. We find this issue particularly problematic for international students. We will call you whatever you want when you arrive on campus, but let’s keep it formal and official in the application process.
Go Green. Let’s work to save the world one transcript or recommendation letter at a time. If your school or county is not yet sending documents electronically, put pressure on them to rectify that. This is not a vendetta against the US Postal Service but the bottom line is electronic documents are easier to handle, match, upload, process and read.
One of the very best in the business talking about “all things operations” is David Graves at UGA. Dr. Graves is the Senior Associate Director there and does a phenomenal job talking about things specific to UGA but also applicable info on test scores and tips for working with processing offices within admission. Follow him on Twitter: @drgravesUGA.
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