Core Concepts: Rhetoric, Process, and Multimodality

Three concepts must be explicitly stated and addressed in detail in your courses; these concepts are the core of the program, common to every course (whether first-year composition, technical communication, or business communication) and every section, regardless of who’s teaching it or what is designated as the topic or theme of the course. These concepts are part of what your students will learn to understand, practice, and develop confidence in articulating and regularly using. The theme or topic of your course is simply a vehicle to help students learn these critical concepts:

  • Rhetoric. Students learn rhetorical strategies to create purposeful, audience-directed artifacts that present well-organized, well-supported, well-designed arguments using appropriate conventions of written, oral, visual, and/or nonverbal communication.
  • Process. Students develop confidence in using recursive strategies, including planning, drafting, critiquing, revising, publishing/presenting/disseminating, and reflecting.
  • Multimodality. Students develop competence in major communication modalities (Written, Oral, Visual, Electronic, and Nonverbal) and understand the ways that the modalities work synergistically.

These core concepts form the basis for the ENGL 1101/1102 course outcomes and the LMC 3403 course outcomes.

Task: Please read WOVENText pp. 12-21 (Critical Concepts of Communication One, Two, and Three) to learn more about the ways WCP perceives these core concepts.