Mission & Goals
Preparing Youth for Brighter Futures
In 1992, Johnson & Johnson launched the Bridge to Employment (BTE) initiative to inspire young people (ages 14-18) to stay in school, excel academically, and elevate their career aspirations. BTE helps young people build bridges to brighter futures. The program’s goal is to:
- Increase the number of students who enroll in post-secondary education
- Increase the number of students interested in pursuing careers in the Science, Technology, Engineering, Mathematics, Manufacturing, Design (STEM2D) or Healthcare sectors.
“It helped me make sure that’s what I wanted. Knowing how I felt about nursing before college was a big help for me – I didn’t go into college not knowing. It solidified what I wanted to do. I went from getting my feet wet to jumping in head first.“
-an alumna on BTE’s effect on her career aspirations
Through academic enrichment activities, career readiness and exploration opportunities, and post-secondary education preparation, BTE students learn about various careers, gain the knowledge they need to pursue higher levels of education, and feel empowered to take the steps necessary to achieve their full potential.