Glossary
Icon: Any image used to represent a person, place, thing, or idea
Ex: “ The United States use its flag to represent concepts, ideas and philosophies.”
Source: McCloud, Scott. _The Vocabulary of Comics_ (Understanding Comics, Ch (1). 2).pdf, https://gatech.instructure.com/courses/307054/files?preview=38429597
Pathos: Argument by emotion.
Ex: “The AD on tv showed 3rd world children suffering to get donations for charity”
Source: Heinrich, Soften Them Up.pdf, https://gatech.instructure.com/courses/307054/files?preview=39845751
Ethos: Argument by character.
Ex: “The physician attended medical school and has years of medical experience, which create a sense of security for patients.
Source: Heinrich, Soften Them Up.pdf, https://gatech.instructure.com/courses/307054/files?preview=39845751
Premise: a previous statement or proposition from which another is inferred or follows as a conclusion
Ex: The game was won on the premise the star player made the shot before time expired on
the clock.
Source: Heinrich, Control The Argument.pdf
Enthymeme: a logic sandwich that slaps a common place and a conclusion together. Enthymeme means “something in the mind.” It uses a commonplace something in the audience’s mind to support a choice”
Ex: “All insects have six legs; therefore, all wasps have six legs” the minor premise all Wasps are insects
Source: Heinrich, Control The Argument.pdf
Chiasmus: a figure of speech by which the order of the words in the first of two parallel clauses is reversed in the second
Ex: He saved others; himself he cannot save.
Source: Heinrichs’s Open Your Eyes.pdf https://gatech.instructure.com/courses/307054/files?preview=39845785
Decorum– the art of fitting in — not just in polite company but everywhere, from the office to the neighborhood bar
Ex: He has a strong sense of decorum, his company is enjoyable everywhere he goes.
Fallacies: a deceptive or misleading argument
Ex: “Blue is a bad color because it is linked
with sadness”
Source: Heinrichs_Spot Fallacies.pdf
https://gatech.instructure.com/courses/307054/files?preview=40258419
Hasty Generalization: an offspring of misinterpreting the evidence which can reach vast conclusions with scanty data
Ex: My ex girlfriend cheated on me, all girls are awful!
Source: Heinrichs_Spot Fallacies.pdf
https://gatech.instructure.com/courses/307054/files?preview=40258419