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Maddox Sells Segregation: Pickrick Continues Non-Food Business Ventures

September 4, 1964

Event Details

Date: September 4, 1964
Summary: The federal court issues another order, this time explicitly barring Maddox from refusing to serve Black patrons at his restaurant. Despite not serving food at the time, Maddox is open for other business activities, including selling axe handles, segregationist pamphlets, and a fizzy drink named “Gold Water,” in support of Barry Goldwater’s presidential campaign against Lyndon Johnson.

Quotations

Maddox vowed to serve only “acceptable” Georgians.

Greene, Ronnie. Heart of Atlanta: Five Black Pastors and the Supreme Court Victory for Integration (pp. 121). Chicago Review Press. Kindle Edition.

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