Learning Outcomes for LMC 3403




Rhetoric focuses on available means of persuasion, considering the synergy of factors such as context, audience, purpose, role, argument, organization, design, visuals, and conventions of language.

  • Fashion artifacts that address the exigencies of diverse contexts, exhibiting effective persuasive strategies, tact, and sensitivity to theoretical, ethical and legal concerns.
  • Collect, craft, and present technical information in ways that convey a clear purpose to a specific audience.


Processes for communication—for example, creating, planning, drafting, designing, rehearsing, revising, presenting, publishing—are recursive, not linear. Learning productive processes is as important as creating products.

  • Construct, select, craft, revise, and repurpose information to reflect individual, cultural, and/or organizational values.
  • Collaborate on artifacts that meet the needs of the specific audiences.

Modes and Media

Activities and assignments should use a variety of modes and media—written, oral, visual, electronic, and nonverbal—singly and in combination. The context and culture of multimodality and multimedia are critical.

  • Create WOVEN (Written, Oral, Visual, Electronic, and Nonverbal) artifacts— such as memos, emails, proposals, reports, instructions, manuals, websites, and short and long presentations— that display strategic uses of generic and stylistic conventions.
Documents and other artifacts should arrange visual elements according to consistent, efficient, and effective principles.
  • Use theories and principles of document design to create and present accessible, comprehensible, and usable artifacts.
  • Integrate graphics to achieve maximum clarity in print documents, presentation slides, websites, and other artifacts.