For Immediate Release, April 1, 2018
ATLANTA — After assessing strategic goals, institutional priorities, and industry best practices, Georgia Tech is pleased to share our admitted student profile.
“We are extremely proud of our newest piece,” said Institute spokesperson Lapri Sloof. “We believe it tells an important story about both our culture and mission. Previously outsourced to a local marketing firm, Buzz Illions, this year’s piece was created by first-year student George P. Burdell, who earned the honor by winning Tech’s first annual Confefe Challenge.
In order to create what he calls “a beautiful profile,” Burdell (known for his ostentatious socks and ability to cite obscure poetry) consulted hundreds of school counselors, made home visits to prospective families, and met with both engaged as well as married and single alumni.
“The 2018 profile is a departure from previous years, but we believe it to be a more accurate and detailed portrait of our incoming class,” noted Sloof.
Incorporation into online collateral, daily presentations, theme songs, and official Tech puppet shows is imminent.