English 1102: Television and Feminism

Dr. Casey Alane Wilson • Georgia Institute of Technology

Tag: gender roles

Fresh Off the Gender Stereotypes

So far in season one of Fresh Off the Boat, the genders have been fairly traditionally represented. The main characters are a nuclear family with young boys. In some aspects, I suppose the show could be somewhat progressive for the way in which the mother is represented as being rather equally in control over the family as the father. However, it is also his job that moves the family, he who is the main breadwinner, and she who is at home with the kids. For the purpose of playing devil’s advocate, it is true that she very much has a backbone and that she pushes the children in school and calls her husband on his BS, often times saving his skin at the restaurant, but she is also placed in very traditional roles, almost stereotypical for an Asian mother. This way, the show plays with the transitioning role of women in society and emphasizes the context of the character both in her sex and ethnicity in terms of her role in the family. She represents the progression of the role of women in society as she is not as empowered in her career, yet she owns being a stay at home mother and takes an active role in her husband’s business, indicating that although she is in traditional roles, she still has a backbone.

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the family-friendly “yo mama”

With the issue of gender, this show is much less progressive than it could be. There are only the two traditional genders represented, and even these aren’t represented very progressively. We don’t see any instances of the characters being gender fluid, transgender, cross-dressing, androgeny, or otherwise. All of the female characters are feminine and so far all have been straight. All of the men act and dress as a cis hetero male would. The show’s cultural focus is clear. It is not gender. It is not sexuality. It is about Asian immigrants in America. In a way, I can respect this because the focus is not being distracted from. The narrative is told. However, I also take issue with this because it does not reflect the reality for most Americans. Gender is a spectrum. Sexuality is a spectrum. Fresh Off the Boat isn’t too fresh with the facts.

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that’s the tea

Women in a Man’s World

The newsroom of FYI is filled with intelligent and driven characters. The show depicts a workplace with an even distribution of men and women, a structure which promotes gender equality in business. However, despite its progressive appearances, stereotypes often find themselves written into Murphy Brown, from the constant hiring of inept new secretaries (the variety of which are female, except for the one male who eventually ends up returning to his job in sports) to the position of executive producer being filled by a male. The representation of gender stereotypes can be further analyzed by the leading women of the show, Corky Sherwood and Murphy Brown.

Murphy Brown is a show that challenges gender normative roles with its lead character. An ambitious and well respected women, Murphy is a protagonist who defies the expected. She can be seen playing football with the boys in the office, she is never afraid when a challenge comes her way (even in the case of death threats), she is depicted with a sex drive and as someone who used to smoke and drink religiously, and she always gets what she wants, as she insights fear in even the executive producer. By creating this strong female character, Diane English is able to successfully combat gender stereotypes, and she does it so well not only because of Murphy’s natural “masculinity” but also because she is a multidimensional character who is also often depicted with a sense of softness, grace, and care.

When the impressive characterization of Murphy placed beside Corky, the show finds itself to be disappointing. While Murphy is challenging gender stereotypes, Corky is fulfilling them all. Her character is a cliche “dumb blonde”. She covers stories such as “the darker side of liposuction” and counts her greatest achievement to be winning Miss America. In an episode based around feminism, Corky feels inspired and decides her great feminist achievement will be not wearing a bra to work (to which all the men in the office inappropriately shout with joy). Corky’s character seems to counteract the progressiveness the show tries to establish, however the show does not completely fail with her. While she does fill many traditional and demeaning gender roles, she does combat others. In an episode where she gets her first real journalism assignment, Corky displays an empowering sense of passion and ambition. After being sabotaged by Murphy multiple times, Corky continues to fight for her dream of being a real journalist. Just like Murphy Brown, she ends up being a multidimensional character who has the ability to be a positive role model.

While Murphy Brown is by no means a perfect show when it comes to gender representation, it manages to portray many progressive concepts that were no doubt a challenge at the time.  

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Corky Sherwood as the cliche “dumb blonde”

Gender, Relationships, Stereotypes: Being Single and Sufficient

New Girl does a great job of representing gender equally. In the episode, “Single and Sufficient” the concept of gender can be explored in many ways. This episode is about the “couple’s retreat” that many characters attend, regardless of their relationship status. I believe this would have been a great episode to introduce characters that were homosexual or of genders other than male or female, but the writers of New Girl still did a great job of breaking the stereotypes between the two.

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Both genders react similarly to being single in this epsiode

Equality in Agency: This episode of New Girl gives equal amounts of power to both genders. Robbie, a male, is the leader of his own social group. Jess supports his leadership and is more of a “supporting woman” in terms of the group dynamics. She sends Robbie to do the hard work in separating members who are flirting. However, this male dominant relationship is contrasted by Cece and Schmidt’s decisions throughout the show. Schmidt is often dramatic and angry and Cece is the one thinking logically, making decisions, and calming him down. This is the opposite of the “dramatic female” stereotype. Though the gender spread of this episode is 6 males and 4 females, 3 of the females are strong and important in this episode, as well as 3 males. So the true spread is about even.

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Classic Schmidt, sassy as ever

Breaking Gender Stereotypes: New Girl’s characterization often defies normal gender stereotypes, especially in the character Schmidt. He is very dramatic and feminine. In this episode, Schmidt obsesses over Nick’s romance novel, talks about the advantages of glamping and how he will never use a sleeping bag, and goes to the spa. These are all stereotypical female activities, and it is good of New Girl to show that straight males can enjoy these activities as well. In this episode, Winston also breaks a gender norm by telling he wants to “be the mermaid” in their activities, even though mermaids are often women.

Race and Gender: There is many interracial couples within the show and not the slightest bit of stigma associated with it. Their race also does not determine their level or femininity.


Gender and Love: There is a lot of talk about relationships in this episode because of the involvement of the group “single and sufficient.” Jess is a part of this group, but the she clearly does not enjoy being single as she struggles to do many couples activities, such as playing badminton, alone. However, there is not a strong correlation between gender and desperation within the group, as all members seem desperate. The stereotype is that women are always looking for love, but Jess tries to defy this stereotype by being “single and sufficient.” In the end, however, the group begins to find love interests, with equal representation in gender, and including Jess and Robbie.

Citations On The Role Of Gender Stereotypes In Children’s Television: Annotated Bibliography

Bickford, T. (2015). Tween intimacy and the problem of public life in children’s media: “having it all” on the disney channel’s hannah montana. Women’s Studies Quarterly, 43(1), 66-82. Retrieved from http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/1665109811?accountid=11107  *

This peer-reviewed source explores the concept of the “tween,” the age cohort between childhood and the teenage years. The source delves into the discussion about how tweens in the United States have a misrepresented image in children’s television. Bickford examines how gender stereotypes affect the image of the tween in America, and it is presumed that tweens are girls who regularly consume children’s media. Bickford utilizes Hannah Montana to argue that even the protagonist, a tween pop star living a double life, is having trouble “having it all” in her public and private life. This source relates how the hyper-feminized view of tweens is negatively affected by the notion of “having it all,” where women are expected to have control over both their public persona as well as their private image. The source argues that adult women in the media are treated as social minors, whereas tweens in the media are eroticized for their childhood innocence. This peer-reviewed source is relevant because it reinforces how female gender roles in children’s television mirror the unequal representation of a woman’s life in the general media.

 

Breed, Lisa, et al. “Variations in the Gender‐Stereotyped Content of Children’s Television Cartoons Across Genres.” The Canadian Journal of Chemical Engineering, Wiley-Blackwell, 31 July 2006. Retrieved from onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-1816.2002.tb02767.x. **

This study examined how gender role stereotypes are projected across four different genres of cartoons, such as traditional adventure, nontraditional adventure, educational, and comedy. While certain behaviors of aggression were not as present in educational cartoons than in the other genres, the study deduced that male characters were still at the forefront of the storylines across all types of cartoons. The study found that male characters were more represented and had more leverage in the plot of the cartoons than the female characters, and the stereotypical male behavior of aggression was emphasized in the adventure cartoons. The study also supported the notion that female characters were mainly employed as the love interest or supporting character, rather than significant, plot-progressing characters. While this source tends to be redundant with its findings on male representation over female in children’s cartoons, the source does add a specific criteria of cartoons to highlight the differences of representation across the genre. Despite the specificity, the source continues to bolster the fact that female characters are misrepresented in children’s media, which can perpetuate into future generations.

 

Browne, B. A. (1998). Gender stereotypes in advertising on children’s television in the 1990s: A cross-national analysis. Journal of Advertising, 27(1), 83-96. Retrieved from http://prx.library.gatech.edu/login?url=https://search.proquest.com/docview/236627552?accountid=11107 *

This peer-reviewed source is a study on how gender stereotypes are perpetuated through advertising on children’s television. In the analysis, gender stereotypes were observed in advertisements that aired on children’s television in the United States and Australia. The goal of the study was to examine how often gender stereotypes are projected through these commercials, and if there was any difference between the children audience in the United States and Australia. The study found that there was relatively little difference in the projection of gender stereotypes in these advertisements between the two countries. The source argues that on a consistent basis, boys were viewed as more knowledgeable and dominant than girls were viewed, regardless of the country. Therefore, this source contains relevant information because it supports the notion that children’s programming inherently perpetuates gender stereotypes that diminish girls’ value. The source is valuable because it has concrete evidence in the misrepresentation of girls in children’s media. This peer-reviewed source supports the idea that this gender bias affects the fabric of the general media in that women are continually portrayed as less than men.

 

Chandler, E. (2016). “I never wanted to be an ashley!” androcentrism and gender entitlement in disney’s recess. Gender Issues, 33(2), 148-162. Retrieved from doi:http://dx.doi.org/10.1007/s12147-016-9154-9 *

This peer-reviewed source tackles the idea of androcentrism in the range of normal childhood femininity. Chandler utilizes Recess, a popular Disney cartoon, as the prime example of how androcentric characters do more to harm the image of femininity in childhood than help it. The source describes how in one episode, Ashley Spinelli, a “tomboy,” does not like her name because it is associated with the girly-girl Ashleys of the school. Spinelli’s inhibition to accept her name relates to the source’s argument that androcentrism is an alternative way to downplay femininity as cruel and vile. The source acknowledges how perceived masculinity in girls is a better life than embracing their femininity, which is relevant to the gender stereotypes in children’s television as it is. This peer-reviewed source adds a crucial point in the representation of gender in children’s television because it tackles how masculinity is always perceived as better than femininity. This source proves that rather than embrace themselves for who they are, children view masculinity as the best way to live their lives.

 

Morgan, M. (1982). Television and adolescents’ sex role stereotypes: A longitudinal study. Journal of Personality and Social Psychology, 43(5), 947-955. Retrieved from http://dx.doi.org/10.1037/0022-3514.43.5.947 **

This study analyzed the relationship between sex-role stereotypes and television viewing in a sample of 349 middle-school aged children over two years. The study was conducted to determine if television viewing did impact the children’s sex-role attitudes as well as the difference in attitudes between boys and girls. The study concluded that television viewing greatly affected the sex-role attitudes of the girls, whereas the boys were seemingly unaffected by television viewing in their attitudes towards gender norms. However, this source does add a unique perspective to gender representation in children’s television because the study includes the socio-economic background of these boys and girls. Lower-class girls were found to have consistently similar views to the boys while the more affluent girls reacted much more strongly to the television viewing. The study adds a significant point that those who are least likely to have traditional sex roles, such as upper class girls, were impacted much more by the television viewing than everyone else. This source reinforces that girls are much more influenced on their sex-role attitudes by television, but it also adds how socio-economic status can differ the attitudes within girls themselves.

 

Thompson, T.L. & Zerbinos, E. Sex Roles (1995) 32: 651. Retrieved from https://doi.org/10.1007/BF01544217 **

This source describes a study that sought to examine the evolution of gender roles in animated cartoons within a twenty year span, from the 1970s to the 1990s. The study observed the behaviors, communication, and overall significance of male and female characters in these selected cartoons. The study found that male characters were still a dominating force in the story and significance of the cartoon, and they wielded much more of the total speaking lines and screen time than the female characters. The source describes how within the twenty year span, there was little change in how male characters are portrayed in cartoons as compared to the female characters. However, the source also acknowledges that the roles of female characters in these selected cartoons has grown in significance from the 1970s to the 1990s, even though the evolution was miniscule. This source provides a unique representation of gender roles because it examines the stereotypes within cartoons, which are ultimately made by men and women. The projection of the real world societal stereotypes in children’s cartoons supports the inherent disparity of gender representation in children’s television.

 

*=peer-reviewed

**=not peer-reviewed

A Writer’s Perspective: Viewing Television in a New Light

In this post, I detail the writing and story line of the first episode of season 1 of Orange is the New Black. To prepare myself to better analyze the episode, I read the following article by Rob Serling, one of the first prominent television screenwriters.

https://www.rodserling.com/PPBintro.htm

This article is actually the introduction to his script Patterns, which was a popular live broadcast in the 1950s about a corporate power struggle. The introduction expresses the mentality and struggles of a television writer. Serling stresses the need to take advantage of the visual nature of television and the advantages of incorporating certain actors and themes into scripts. Something significant that I noticed in this article was that Serling claimed “There are no courses, however specialized and applied, that will catapult him into the profession.” This statement, although in the nascent stage of television, helped build the assumption that women could not be screenwriters.

In contrast to Serling’s beliefs, Orange is the New Black (OITNB) written by the talented female screenwriter Jenji Kohan. Kohan, who is also known for Weeds and Tracy Takes On.., employs several strategies to develop an intriguing introduction which draws viewers in to watch the rest of the season.

In episode 1, the show is told in first person perspective, which I assume will continue throughout the show.  The plot of the episode revolves around a middle aged women (Piper Chapman) who is sent to serve a fifteen month sentence in prison for carrying drug money for her ex-lover ten years ago. The primarily one to one nature of the character’s interactions lead me to believe that the show will heavily emphasize relationships between characters. The episode prominently features flashbacks to give background information about the protagonist, especially about her relationship with her lesbian, drug smuggling ex. These flashbacks also show  that this part of her life continues to haunt her psychologically and shows some of the complex emotional issues that women have to deal with that are not often portrayed in media. To set the premise for future episodes, the writer introduces a conflict with the prison cook and unexpected challenges for Piper, such as not having any money for her first few weeks. There is also a focus on the unexpected aspects of prison, particularly for a person coming from a privileged background.

Kohan constructs Piper as an emotionally complex character who made a mistake in her younger years, allowing the audience to sympathize with her predicament. The appearance of another lesbian prisoner foreshadows that Piper will continue to explore her sexuality, unlike the stereotypical female character. The script also flips traditional gender roles by having the woman outside the household instead of the man. In conclusion, Jenji Kohan starts off Orange is the New Black with an engaging episode that will keep viewers coming back for more while also introducing a complex, realistic female protagonist.

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