At Tech we love formulas, and while not everything can fit into the magic of math and flow charts, I’ll let you in on a secret: there is a correct formula when you call the admission office. See, I’m the inside man. I work in the Communication Center, and generally speaking, I love talking to parents and students about Tech and helping solve the problems that come with going to college. I also train student workers. We work together every day and share insights about how to better communicate with our audience. Several months ago, I started to notice some emerging patterns and correlations – I am a Tech grad after all – regarding those frustrating or unproductive conversations, versus those where the caller left better equipped, and I or my students felt satisfied with our work.
So what is the formula? What pattern results in a positive experience with the Admission Office? Here are five essential ingredients to having the best experience:
What you do before the call is as important as what you do during. In the most successful interactions, the caller has 1) called the right department 2) asked the right question 3) has the explanations and identification to help the process along.
- When folks have called us erroneously (we were once asked if we could help sell a mink coat…) I wonder if they Googled it first. This is everything from the mink coat lady, to asking about programs we don’t offer or contacting us instead of Alumni, Athletics, Financial Aid, etc. It’s part of our job to help redirect calls, but we don’t love bouncing people around, or feeling like we can’t help at all.
- Why does it matter if you call with a question versus a scenario? Our job involves problem solving, but when I don’t know what the problem is I don’t know what details I’m looking for in the story. The question first helps us know what to look for, and it helps us be more efficient if we have to redirect your call or have the answer on hand. For example, in January, a lot of applicants were having trouble submitting a document. Call volume was really high, and we knew about the problem. Applicants were under the impression they were the only one with the issue, and they would begin with a story instead of the question. Most of time, I could clarify one or two things and get an answer to them quickly and clearly without needing the longer explanation. They had a quick answer, and I could help the next person in line.
- Sometimes explanations and stories are necessary. Ask your question first thing, but be prepared when we have to ask you clarifying questions. This means the context of why you are asking and having the proper background and identification information (like your GTID).
You’ve done all the prep work – now it’s time to call. I cannot emphasize enough – be nice. In Kindergarten, we were taught that when you are mad or anxious, take a deep breath (count to 10). When you engage us, you can let know your emotional status, but know we want to help you, even if the answer is an infuriating “no”.
This really is very helpful for the caller. The minute a call comes in, we are there to help you, but the more abrasive the person on the other line is, that desire to help starts draining, and I or my students just want the call to end. The reality of being nice is that it will take you further.
Sometimes when people are asking questions, it’s too late to be asking questions. Once there was an applicant who had a discrepancy in his application. He called a couple weeks after decision release – which was too late for us to edit anything. Calling a month or two earlier would have ironed out the issue, and avoided a frustrating scenario. If you see a problem – and you can’t find the solution online, count to 10 and give us a call.
Communicate with the Applicant
If the student can call themselves, do that. If not, communicate with them before calling. I have had scenarios where I talked to mom, dad, mom, applicant, dad, and then the applicant again. I felt like I had entered a Days of Our Lives season finale, but I couldn’t drag everyone in a room and fanatically cry for everyone to tell the truth to each other. Students – talk to you parents. Parents – talk to your kids. Students – do as much as you can on your own. Parents – let them.
Anyone – send an email. We get through most of the emails every day. Bad phone connection? Email. Expensive to call? Email. Mad? Email (then don’t send it). The only thing we ask is to please include your name on the emails, and past correspondence.
It should be said, formulas have variables, and one you can’t help is the human factor. For example, you do everything right, but my stomach is playing games with my temperament, and I get short with answers. So instead I promise you this, whatever capricious version you get on the phone, my students and I are working in this office because we love Tech, we value higher education and we care about students finding the right university to attend.