Predicting Yield in 2021: Everyone Shorts It 

“$10 says he shorts it.” Just one of the countless quotable lines in the must watch classic, Oceans 11. 

After assembling the perfect crew, stealing a massive explosive device, falsifying identities, and recreating identical vaults, the heist of three Las Vegas casinos comes down to the ability of Yen (Shaobo Qin) to pull off a 10-foot backflip and land squarely on top of a cabinet inside a heavily protected vault that contains $160 million

As the other members of Danny Oceans’ team watch from their secure location, Frank (Bernie Mac), says, “$10 says he shorts it.” While several of the crew jumped in to not only take the bet but raise the stakes during the simulated heist in their workshop, when it comes down to the real thing, they quickly and nervously reply, “No bet.”  

If he misses, alarms will sound, guards will show up, and disaster is imminent. After all the planning, pouring over details, considering scenarios, deliberating, discussing, and ad nauseum scrutiny and analysis, success ultimately hinges on a single leap. Welcome to college admission in 2021! 

Right now, admission and enrollment leaders around the country are obsessing over the models they developed to predict student “yield” behavior. They are looking back at pre-pandemic information and weighing that against 2020, in addition to praying more, sleeping less, and stretching out to make the “leap.   

Will students be willing to travel as far from home given the uncertainty of fall course delivery being in person? 

Will international students be able to physically get to the U.S., whether as a result of visa issuance or travel restrictions? 

Will test optional admits yield differently than their historical model predicts? 

How will females from the northeast admitted to the sciences yield? 

Some of the colleges that have garnered headlines in recent months for shattering application records are perhaps the most disconcerted. They know that while Common App data indicates the number of applications submitted increased by 500,000+, unique applicants (students using the platform) only increased by 80,000. While that’s not nothing, it’s also important to note that 40 new schools began accepting the Common App this year, including several big public schools that historically receive tens of thousands of applications. Translation: the average number of applications students submitted is what really increased. So, while app counts may please the Board of Trustees in the winter, what really matters is the fall census.   

And that leads us to yield. What do the next few months hold on converting students? Obviously, the easy/classic admission answer is, “it depends.” Granted, that is true, but I’m not going to do you like that. At the risk of being wrong or even “right-ish, my prediction is everyone shorts it… just at different times and for different reasons.  

At the more selective colleges (especially that incredibly small number meeting 100% of need without loans): Yield will likely remain relatively consistent. However, since those are also colleges counting beds and heads to a very precise numberand they are also the ones who saw larger gap year requests, you should count on them intentionally coming in short of their class target and working their waitlist extensively.  

Applications up, raw number of admits flat or negligibly up, sizeable raw number added to the waitlist. When you have more money in your endowment than there is in the vault, the game is to slowly walk over and climb up, rather than risk flipping over (or out as the case may be)If that’s too much of a mixed metaphor it goes like this: more students waitlisted but likely a higher percentage of the class filled from it over a longer period of timei.e., activity beginning pre-May 1 and continuing deep into the summer.  

At colleges and universities (primarily national publics) announcing an increase in their class sizeIf you have applied to a school in this category, it will be interesting to watch how those increases factor into admit and yield rates.  

My prediction is these schools see flat or slightly higher in-state yield, and slightly lower non-resident/ international yield, due again to financial, health, and mobility impacts of the pandemic. I anticipate these schools will also build a bigger waitlist than last year, in case they misjudge the vault flip. 

Here’s how it looks at Tech: We received about 4,400 more applications than last year. However, we are also increasing our class size by 150. Last year’s yield was nearly 70% for in-state and closer to 30% for non-Georgia. So, our model calls for admitting nearly 1,000 more students through EA, RD, and waitlist. Ultimately, due to the 11% app increase, our admit rate would move +/- >1%. Told you—there  is nuance in the numbers. 

At less selective colleges (private and public): I expect many/most to miss their class goal by their deposit deadline, be that May 1 or June 1.  Since higher education is an ecosystem, the dominos will start to fall as selective schools go to their waitlists, which will create even more problems for colleges already “hearing alarm bells in the vault.” Last year undergraduate enrollment was down 4% with first-year enrollment down double-digits. Expect to see a big swath of higher ed again come in short of their enrollment goals this fall for both new and returning students.   

In rare cases: yield could increase unexpectedly, and in combination with more admits, they could end up like Yen in Ocean’s 11 sliding over the cabinet. However, higher anticipated summer melt should keep them off the vault floor, so I don’t foresee any/many stories like those out of Virginia Tech in 2019.  

Bottom line 

1- If you applied to a handful of selective colleges, don’t be surprised if you get waitlisted this year. If you are so angry that you want to write them off, don’t accept your spot on the waitlist. If you can put your ego aside and temper expectations (since hundreds, or possibly thousands of other kids are also on the waitlist), deposit elsewhere and sit tight. Don’t expect to come off the waitlist, and don’t expect much financial aid if you do. In some cases, you will be pleasantly surprised on one or both counts. But set your expectations based on fiscal reality and statistics.  

2- When you get accepted (or if you already have been) ask your questions. Colleges need students, now more than ever. Yield is what it’s all about and you are precious to the places that offered you a spot. Want to know about a deposit extension? Gap year policies? Financial aid reconsideration? Fall plans for course delivery? It’s all on the table, so ASK YOUR QUESTIONS! 

3–  I could add something else here for symmetry but that’s really all I’ve got. Hang in there. Be safe, wear a mask, take care of the folks around you, and as always, Hug your mama! 

 

Waiting Well in Uncertainty

This week we welcome Senior Admission Counselor Samantha Rose-Sinclair to the blog. Welcome back, Sammy!

If you applied to colleges for regular decision, it’s been a few long weeks now that you’ve been waiting on your decision. For the many Early Action applicants deferred from schools this year, it’s been even longer—we’re talking months. Long enough to have watched The Office 26 times back to back.

Still waiting…

While you’re suspended in the discomfort of uncertainty for so long, it’s easy to fixate, to try and find insights that fill in the gaps of what you don’t know. First-year profiles and stats? “How I Got In” YouTube videos? Common Data Sets? Checked them. A thousand times. You may find yourself hunting for signs, trying to decipher anything, anything, as an indicator of what’s to come. An email from Financial Aid? A new button on the admission portal? That could mean something, right? And then there’s daydreaming about life after the admission decision, and how much better things will be.

This is not me passing judgment. This is me speaking from experience. Let me level with you for a moment:

While I was halfway across the country waiting on a potential job offer from Georgia Tech, I jumped into a bottomless pit of internet tabs and YouTube videos about Atlanta and Georgia Tech every night. Every. Night. While I was waiting to hear if my offer was accepted on my home, I scrolled through the pictures on Zillow over… and over… and over. Before long, I had mapped out every grocery store, restaurant, and retail store within a 5-mile radius.

To bring us back a little bit closer to home, I applied to graduate school two summers ago. Slightly different than undergraduate admission, but the application bones were the same: transcripts, test scores, essays, recommendations, the whole deal. I obsessed. I tried to find all I could about how likely I was to get admitted. (You know when you’ve hit the third page of Google results you’re in way too deep.) In my interview, the recruiter quite literally told me I was going to be admitted a few weeks later, and I STILL kept at it.

Feel familiar? Truly, my hope for you is to be better than me. Here’s what I’ve learned:

Getting excited about a new adventure is a good thing.

Researching and virtually visiting schools so that you’re well prepared to make a decision in a few months is a good thing. But doing all the things I just described above? That doesn’t feel good. If you stop to think about how you feel when you’re doing these things, you’ll likely agree.

My hope for you is that you can recognize that moment, and act on it. Reclaim your time, and see this period of time between submitting applications and making a college decision as an opportunity. There are people you care about and things you can do in your last year of high school that deserve your attention now, so much more than the college admission fixation. I promise you, investing your energy in them will feel a million times better.

Trying to peg your likelihood of admission with “chance-me’s,” or thinking up various calculations of where you fall/versus application numbers/versus admit rates, can only provide a fleeting and false sense of certainty where there isn’t any.

It won’t help. I understand the instinct to want to know the unknown. Unfortunately, while you’re waiting for an admission decision, I’ve learned there’s not much you can research that will truly help you “know.”

Here’s a bit of tough love for you:

  • “How I Got In” videos provide singular anecdotal evidence of an admission decision, without insight on what actually lead to that decision in application review. Yet, they’re often presented as a guide or formula to admission, which is terribly misleading. Don’t put any stock into them.
  • “Chance me’s” lack context of the high school, the full student experience, application, academic history, or the applicant pool—all things that factor into admission review.
  • First-year profiles, stats, and data sets, though they’re more data driven, are a guideline of historical numbers. They are not an absolute guarantee of admission results, especially in selective, holistic environments where the important qualitative elements of a class are difficult to summarize. Last year’s first-year profiles also are missing another critical factor: for the most part, those students applied pre-Covid-19. The context of their class profile is completely different than yours.

Boom. There’s the tough love. I don’t want to leave you feeling defeated and without a compass.  However, I believe it’s helpful to realize the compass wasn’t reliable in the first place.

Here’s the good news: wait well, and know that certainty is coming. You’ve worked hard! You’ve done your part to submit your application. The ball will be back in your court soon, but for right now, you’re not going to be in the room while your application is being read.

With all else that you have on your plate, refocus your time and energy on controlling what you can control. Take time for yourself. Take time for your friends. Hug your mama.

A college admission decision does not define you—it is not a judgement of your character, abilities, or a predictor of future success.

Let’s add on to that: a college in and of itself will not define you either. So, if you feel stuck, fixated on daydreaming about how great life will be at this one college if you could just get admitted… rethink that perspective. Don’t give any one school that kind of weight—put that power back in yourself. You’ll explore new opportunities, invest in your own personal development, challenge yourself, and create new relationships in the coming years. That’s not dependent on one college—that’s all you.

The truth is, you will be great no matter where you go, as long as you take that excitement with you, and really show up wherever you end up this fall.

My hope is that you can take the pressure off of any given admission decision in the coming months, and can get excited for the bigger picture. Trust us, it works out.

On behalf of college admission officers everywhere, thank you for waiting with us, and allowing us the opportunity and time to dive into your accomplishments. We’re in the home stretch now!

Sammy Rose-Sinclair has worked in college admission for five years. She moved to Atlanta and joined Georgia Tech three years ago as a senior admission counselor on the first-year admission team. She uses that same love of engaging with students, families, and counselors to interact with the Tech Admission community as the coordinator of our social media channels (@gtadmission).

Nuance in the Numbers

One of my 2021 resolutions is to run, ride, hike, walk, or swim over 2021 miles this year. This means I am tracking everything, because to meet that goal it will require averaging about 5.5 miles a day. In order to do this, I use a Garmin watch, which I have connected to the Strava app.  

Recently, I’ve been running with a friend once a week. He also uses Strava, but instead of using a watch, he runs with his cell phone and records directly into the app.   

Here is a run we did a few weeks ago. 

A few things to note. Same day/same route, but the pace and distance are different. If someone was looking at our two logs, they would assume he not only dusted me, but also decided to put in an extra half mile just to rub it in.  I’m not ok with that, and you should not be either. Here’s why.

Admission Application 

When it comes to college admission this kind of thing happens all of the time. People latch on to surface level numbers and assign them undue merit without really examining their credence. They assume they can compare apples to apples.  Rankings are a good example, which I’ve covered extensively.  Another place this commonly occurs is with application numbers and acceptance rates. In recent weeks, there have been a ridiculous number of articles talking about EA/ED application volume and corresponding admit rates. Notice the same schools keep coming up in those pieces, so while they draw plenty of press, they only comprise about 1%-2% of American higher education, i.e. not representative of the accurate/bigger story.   

So just to level-set, acceptance rate, aka. admit rate= number of students admitted divided by number of applicants. Example: 3500 admits/ 10,000 apps = 35% admit rate. Here is where we run into a Stravaesque situation (see what I did there?).  

Problem 1: Colleges do not count applications the same way. Here’s the thing. Some schools separate parts of their application. A student may complete the biographical information, activities, essay, etc., but never sends transcripts or test scores. One college counts that app, and another does not because it is not complete or actionable. I remember applying to a college as a high school senior that had a seven-part application. In hindsight, I see that was likely a yield strategy. As a student it just felt burdensome and annoying. I only got to the fourth part (but I’m sure they counted my application)There are other derivations and variations in counting apps, but we won’t enumerate them all. Suffice it to say, counting apps is not uniform.  

Problem 2: Colleges do not count admits the same way (for those scoring at home that means neither the numerator nor the denominator is apples: apples or apples/apples. So how do you like them apples? The fact that there are hundreds of apple varieties is an entirely different conversation altogether).

Some colleges admit the number of students they actually think will say yes to their offer based on historical models. They shoot to fill 100% on their initial round of offers knowing they will likely need to admit more students from their waitlist, due to melt in the summer 

Others will shoot closer to 90%-95%. They know they will come in well short of target, but this strategy allows them to work progressively up to 100+% to account for melt and limit admits. 

Problem 3: Colleges do not count their waitlist admits the same. At Tech for example, when we make waitlist offers, we count them all as admits. So, if we are looking for 100 students from the waitlist, we may make 200 offers knowing that typically 45%-50% will deposit. 

Some colleges, however, will first ask you if you want to accept their offer. If you say yes, and commit to depositing, only then do they count you as an admit. In other words, some colleges are basically yielding at 100% from their waitlist, thus limiting admit numbers.  

100% yield is often true for recruited/scholarship athletes, special skills or talents like musicians, and other cohorts depending on the school’s mission, i.e., military academies, etc.

So, take a college that brings in 20% of their class as athletes/special talents, 10% of their class from waitlist, and 50-60% of their class from Early Decision… well… admit rate protected, suppressed, controlled, you pick whatever adjective that makes you feel better.  

Look, I’m not throwing shade here. I’m just saying you cannot take a number like admit rate and attach too much meaning to it, because of the Seneca Crane level games-making going on out there.  

Advice from Experience

If you are a junior making a list of schools to research or possibly apply to next year, please do not correlate admit rate to quality. Please do not exclude colleges from your list because they are below a certain number of apps or above a specific admit rate…because, you know, the whole Garmin to Strava effect. 

If you are a senior, please do not unwisely stretch financially or let your ego get in the way this spring when you are deciding on a college. So have the confidence to be honest with yourself about your best match academically, socially, and financially, rather than attaching too much importance to stats that are at best not equivalent, or at worst highly manipulated.  

Instead, before applying to college or choosing one, I’d urge you to stick with the running theme and consider, “What are you Strava-ing for?”  

    

College Admission Word Association

Listen to “College Word Association – Rick Clark” on Spreaker.

“It’s 7:20! Why are you still asleep?!” I say flipping on the lights and opening the blinds.

“My alarm didn’t go off,” mumbled my daughter from under three sheets and four stuffed animals.

“What?! I can see your clock says, ‘snooze!’”

Stuffed Animals

“I didn’t do that…”

“Whatever! Now you aren’t just lying in bed. You’re just straight up lying. You’re sleeping outside tonight, and the sun can be your alarm. Get up!” (You know. The way you talk to a child.)

I’m not saying I am proud of the threat to sleep outside, but I thought the lying pun was pretty good.

Word Association 

You, on the other hand, are not 10. And unless you are a ridiculous multi-tasker, you are not asleep. You are a high school student thinking about college, so don’t hit snooze here. Instead, flip on the lights, open the blinds, and let’s play a quick word association game.

(Do not skip this or skim down the page.) Write down, voice record, or type out the first three to five words or phrases that come to mind when you read or hear the word “college.” 

1.

2.

3.

4.

5.

Now (again, no skimming, skipping, or snoozing), ask one or two people you know who are either in college or who have graduated from college to give you five words and write those down.

OK. I’m going to trust you to stop reading here and complete the assignment.  Come back when you have your answers and those from the folks you talked to.

—————————

And We are back…

What did you get?

Having asked this question around the country in various cities and school communities, particularly when parents are in the room, the responses are usually extremely hopeful, relational, open, and life-giving. I see a lot of smiles and hear answers centering around friends, fun, travel, sports, and learning. 

Ok. Now I want you to write down or think quickly about the first three to five words or phrases that come to mind when you read or hear the words “college admission.”

1-

2-

3-

4-

5-

How do your answers compare?

The students and families I’ve spoken with typically come up with words like tests, stress, tuition, pressure, and deadlines.

Boo!! Who popped the balloon?! What happened to the fun, friends, growth, learning, freedom, and opportunity of college itself? My challenge to you (especially if you are a junior or sophomore just really starting to think about college) is to keep your answers as closely connected as possible. Here is how.

Change One Word.   

Traditionally, when journalists and college reps talk about admission, they describe it as a process. I want to push back on that concept. Take a minute and search Google Images for the word “process.” (Yes. I seriously want you to take out your phone and do this.)

So, what did you find?

Probably a lot of flow charts, cogs grinding together, and mechanical, sterile, linear graphics. Notice that almost none of them include other people– unless there is some lonely dude in a lab coat closely examining some colored liquid in a test tube.

If you think of all of this as a process, you begin to believe there is a specific and right way to go about it. Your mindset becomes linear or binary or zero sum. Process tightens you up and restricts you to a narrow path that you feel like you must follow perfectly in order to avoid disaster.

Process dictates each piece must fit perfectly and flow precisely from one thing to the next. And then life happens. You make a B+ instead of an A in that history class sophomore year; you don’t get elected president of the French Club; you tear your ACL and can’t play soccer on the travel team; the research project gets canceled; or I don’t know, let’s pick something arbitrary… say a global pandemic.

If this is a process, then you absolutely should or should not “do this the way your older sister did.” Process is filled with don’ts. Process is a tightrope. Process means if you miss a certain ingredient the recipe is a bust. There is absolutely no room for risk, variance, or divergence.

Now take a minute to search Google Images for “experiences.”

The College Admission Experience

What do you find? And how does it compare to “process?”

These images are more open, fluid, and relational. In these pictures you find people looking out over high places considering their options. They have vision, variety, perspective, and freedom. The people in these pictures are not trying to control each and every moment. In fact, they seem to be excited about the unknown as opportunity to explore, learn, and discover. There is no forgone conclusion, precise end result, perfect formula, or exact combination.

Experiences images are filled with boats in the water or bikes on the trail. Experiences facilitate relationships, inspire dreams, and account for a breadth of decisions, routes, choices, results, and destinations. It sure sounds like we are back to where we started with the answers to association with college.

The truth is that done well the college experience and the college admission experience should be more similar than different. Whether you are a junior, sophomore, or a parent supporting a high school student considering college, my hope is that you take time regularly to pause and check in to see if your five words associated with college and college admission are aligned or divergent. If stress, tests, control, and pressure creep in too much, it is a good sign you need to recalibrate and regain perspective.

How to do that? Might I suggest sleeping outside!

 

 

 

 

 

 

 

Same Kind of Different

Listen to “Episode 30: Same Kind of Different (Preparing For Decisions) – Rick Clark” on Spreaker.

This Saturday we will release Early Action II admission decisions. Later today our team will gather online (I guess that’s a thing) to walk through the number and percentage of students in each admission decision category (admit, defer, deny), their basic academic and geographic profile, the timeline for pushing the decision into our portal, and the communications plan to follow.  

These are the numbers and the mechanics. But where we will spend most of our time is encouraging and preparing our staff for what is to come. 

Great work, tough decisions, many responsibilities. 

We will thank the team for their great work to get us to this point. Over 21,000 applications reviewed (many having been read two or three times) since the November 2 deadline. For those scoring at home that’s 21,000+ different stories, writing samples, and letters of recommendation.  

In a normal year that is a heavy workload for a staff of 27, but particularly when we’ve been nearly 100% remote and many on our team have been caring for parents or pseudo-homeschooling their kids as well. Bottom line–  it’s been a lot, so we will take some time to celebrate this significant challenge and phenomenal accomplishment. 

We will applaud how flexible folks have been with one another and the grace they have extended  as dogs bark in the background, babies crawl over laptops, and internet service lapses or drops entirely. Good times! This work is always compressed and stressful, but this year has stretched us all- we will try to drive this point home. Sincere, authentic appreciation and respect.

Not everyone agrees. 

Once we have laid all of the accolades on pretty darn thick, we will discuss how tough the decisions really are. There are many difficult choices that go into selecting the best match students and meeting the goals of the Institute. Thousands and thousands of incredibly talented applicants that we simply do not have the capacity to admit 

The truth is even in our own committee discussions we have frequent disagreements and disappointments. So, especially for the staff members who have not been in our office for many years, we prepare them to hear from many students, friends, parents, counselors, principals, neighbors, loving aunts, alumni, and even seemingly unconnected observers who will not agree with our decisions.  

If you assume every applicant has four additional people “in their corner” (personally I think that is conservative) you’re talking over 100,000 people who are impacted by these decisions. That gravity is not lost on us.  

We prepare staff to expect email and calls questioning and commenting on almost every element of our process. “Didn’t you see how high her test scores are?” “You clearly have no idea how hard our high school is.” “I thought you had a holistic review. There is nothing else he could have done outside the classroom.” Covid-19 will put its own spin on this, inevitably, as courses and opportunities have been impacted and disrupted. 

Ironically, within minutes you will receive contradictory accusations. “I know you only took her because she’s a legacy.” Followed by “Apparently, you could care less we are a third-generation family.” You left without doing the dishes!” (Wait…. that was a text from my wife.) Bottom line: there will be a lot of people poking holes, second guessing, and generally frustrated about things not going the way they think they should have gone. 

Miles to go before we sleep. 

In many ways putting decisions on the proverbial streets is only the beginning of our work. As soon as we admit students, the hard work of convincing students to choose us begins. Known as “yield season” in our world, that will entail creative efforts such as calling campaigns, virtual open house programs, and late nights/ early mornings to account for a wide variety of time zones— not to mention another 20,000+ applications to review by mid March. Tight timeframes, bleary eyes, and all of the continued underlying concerns and uncertainties Covid continues to bring. So we’ll preach a steady diet of caffeine, Emergen-C, exercise, and prayer. WE got this 

Same Kind of Different 

As I was making my notes on what to say to staff today, I could not help but notice that as an applicant, all these things can be said for you too. Most of you will receive some combination of admission decisions from different colleges this year. When they roll in, regardless of the outcome (admitted, deferred, denied, waitlisted) keep these three things in mind: 

Great work, tough decisions, many responsibilities. 

You have juggled a lot to get here: classwork, practice, job, family, and all of the complications, stresses, and challenges of a global pandemicYou have demonstrated sacrifice, commitment, desire, and a willingness to trade some comfort and ease for a more difficult path.  Well done. Seriously, you likely do not want to hear this, but what you have persevered through is great preparation for college. Period.

If you have been admitted to college already, CONGRATULATIONS! Well done. You took the classes, made the grades, put in the work and deserve to enjoy the satisfaction of seeing your efforts get rewarded. Keep your celebration classy, my friends. Act like you’ve been there before.  

If you are denied, nothing has changed. An admission decision does not invalidate the character you’ve displayed or knowledge you have gained. Hey. Hey! Do you hear me? Sincere, authentic appreciation and respect. Your day is coming. Some other schoollikely several, are sitting in committee right now impressed and excited to offer you admission. Trust.  

If you are deferred or waitlisted by a college, hang in there. This year in particular those are going to be common results. Take whatever comfort you can in knowing you are not alone. Check your ego. Do not write a school off because they said maybe or hang on, especially since the pandemic has upended traditional yield models and deans and directors are more unsure than ever about how the spring will play out on deposits. Be patient. Keep things in perspective. Be willing to wait. Not easy by any means, but absolutely critical, my friends.  YOU got this!

Not everyone agrees. 

I’m sorry to tell you this, but you may actually have to be the adult in this situation, even in your disappointment. I have seen many grown people absolutely lose their minds over admissions decisions: rants, cursing, threats, accusations, pulled donations, thrown objects, broken friendships. I’ve NEVER seen this kind of behavior from a student (well, maybe a few curses, but basically warranted).  

You may get in somewhere only to have a friend’s parent assert it is “just because ___________.” Just because of… gender, major, your parents’ jobs, one of your feet is slightly longer than the other, or you are left-handed. You may not get in and have your own parent cite one or all of these same reasons.

Bottom line: there will be a lot of poking holes, second guessing, and general frustration around things not going the way others think they should have gone, and when it does, remember most of it stems from a place of love. It may not feel like it at the time, but love is the root of the behavior. Two pieces of advice: 1 – read the poem “if” by Rudyard Kipling soon. 2 – Hug them. If you keep your composure, maintain your confidence, focus on the big picture, and express love in the moment, there is nothing you can’t handle (actually a rough paraphrase of “if”). 

Miles to go before we sleep.

I understand how in January it feels like getting in is what it’s all about. But the truth is some of the toughest work is still ahead of you. The likelihood is you are going to get in several places. You will need to compare those options, receive and evaluate financial aid packages… Oh—and don’t forget about next week’s exam and the paper you still need to write. 

Miles to go! But that’s the adventure, isn’t it? Embrace the journey!