Category: Resources

Tackling Tuition: Exploring How to Pay for College  

This week we welcome Enrollment Management’s Communications Officer, Amanda Budd, to the blog. Welcome, Amanda!

When I was an undergraduate student, pursuing degrees in journalism and ecology (my journey from ecology to working with college admission is a different story for another day), my ecology degree program had a Family Day to talk about career prospects. They invited our parents for tours of labs, presentations, and lunch, with the goal of affirming to both students and parents that they would get a return on their investment in an ecological education. 

Some parents had questions and doubts about the value of an ecology degree, given that it’s not a field known for large paychecks. Most of these parents had, after all, put some amount of money into their student’s education. What if they got nothing in return? 

In admission and in enrollment management, we talk a lot about this concept of return on investment (ROI), or what you can expect to receive in exchange for spending money on a college education. ROI is a useful concept because we know that paying for college is an investment of time, energy, and money. We want students to see how they can be successful with a degree from our institution.  

But what does ‘successful’ look like, and how do we measure it? Beyond ROI, how can students and families prepare to make the investment in a college education?  

ROI is in the Eye of the Beholder 

Typically, you’ll see universities talk about ROI in terms of mean or median annual income of recent graduates. However, I like to caution that ROI means different things for different people. Going back to Rick’s blog from early February, don’t let rankings or metrics drive you. Not everyone can (or should) pursue the highest paying major or starting salary. 

Among my graduating class you’ll find a wide range of salaries. I have friends spread across the entire United States – Idaho, Maine, Washington D.C., a remote island off the coast of Georgia (only accessible by a tiny boat), and beyond, even Costa Rica! Many of them work seasonal jobs that last 4-6 months, pay a stipend, and provide housing with a handful of other benefits.  

Is that everyone’s version of success? Maybe not. But they’re traveling to new places for free or cheap and spend most of their days outside working with endangered sea turtles, grizzly bears, or some other cool organism while they get experience for graduate school or a full-time career in those fields. In most cases, it’s exactly the return they wanted when they invested in a college education. 

Decide what you truly want from your investment in college. If that looks like maximizing your salary, then average starting salary is likely a good ROI metric for you. If it’s more qualitative, research what a college’s graduates are doing, or look at job placement rates. 

Balancing the Return with the Investment – Let’s Talk Loans 

Now that we’ve talked about the ‘R’ part of ROI, let’s talk about the ‘I.’ While everyone hopes for scholarships (and Georgia students usually get the HOPE or Zell Miller Scholarship), ultimately you may be faced with taking out some loans to finance your education. 

I know how pervasive the fear of loans is as someone who graduated a mere 11 months ago – thoughts of loan repayments follow most college students around like a kind of bogeyman. It is a big choice to make, but I encourage others to recognize that loans are commonplace for adulthood — car loans, loans to buy a house, etc. For an education that will guide you for the rest of your life, consider that a loan is worth the investment. 

Recently, I spoke to six students about their experience paying for college. For those with loans, paying them off wasn’t something they saw as a considerable challenge in the context of the value of their degree and the opportunity to pursue their passion. 

“When you look at the starting salary of most Tech students after they graduate, usually any debt is something they can pay off very quickly,” one student told me. 

The average debt for a Tech graduate is also much lower than the national average — $21,672 versus $45,300 nationally. Combined with an average starting salary of $89,942, it’s a great ROI by that metric. 

However, a good ROI doesn’t mean you don’t need a plan for investing in college – like with loans at all points in your life, they should be taken seriously. Know your options for paying them back and don’t borrow more than what you need. How do you know what you need? 

Make a Plan. 

The number one piece of advice from the current students I spoke to was to make a plan – whether that be three months, three days, or three years before starting college. 

One student sat down with her parents when she was admitted to outline the next four years and how much and when her parents and herself could contribute. Another has been splitting his checks – half to savings and half can be spent now – since early high school. Yet another made a college-dedicated savings account where all his scholarship funds are held.  

From there, checking their emails for scholarship opportunities once they arrived proved critical. That, and networking for internships and co-op positions (which should be something everyone does, regardless) play key roles in funding their investment. 

Think Ahead 

There’s no right or wrong way to pay for college, but planning for it early, and keeping that momentum throughout time in college is essential. It’s not the same task it was 20 or 30 years ago, so knowing what you’re dealing with is the first step.  

Whether you’re drawn to the prospect of maximizing your salary or prioritizing qualitative experiences, it’s crucial to define what success means to you and how a college degree helps you get there.  

By embracing the opportunities and challenges that come your way, and by planning thoughtfully for the future, you’ll not only make the most of your college experience but also pave the way for a fulfilling and rewarding future beyond graduation. 

Tips for Your Campus Visit: Confessions of a Former College Tour Guide

This week we welcome Associate Director for Guest Experience, Andrew Cohen, to the blog. Welcome, Andrew!

Since there is no majoring in “admission” in college, I often get asked how I ended up in a career working in college admission — more specifically, managing campus visits and events. Like many of my colleagues in this profession, I started out as a college tour guide. (A story for another time is how I was not selected as a tour guide the first time I applied.)

During my time as an undergraduate student, I had the opportunity to welcome thousands of students and families to my alma mater and share a glimpse of what life was like for me as a student. As we head into the spring visit season, I thought I would brush off the cobwebs, reflecting on  my tour guide years, as well as my current experience managing Georgia Tech’s guest experience, to provide some helpful tips to make the most of your campus tours this spring.

Your tour guide is just one person representing the whole institution.

Thinking back to my campus tours, I think about the poor pre-med or science students in my group as I raved about all my experiences as a communications major (hopefully they realized we had great science programs too!). I hear this feedback often from tour participants – “My tour guide was a biomedical engineering major, but I want to study computer science.”

campus tourCampus tour guides are only one person and they share generally about most programs on their campus. Your tour guide is going to share information about the overall student experience on their campus, and many times their experiences are going to be similar to other majors.

Personally, I chose my alma mater because I toured the school of communications and was in awe of their television studios, camera equipment, and production facilities, which showed me the hands-on experiences that were offered. I enrolled as an advertising/public relations major and never stepped foot in one of the studios or held a camera during my time as an undergrad. What the tour showed me was that there was an emphasis on hands-on experiences, which ended up being very true to my major, but just looked different.

Remember that your tour guide is just one student representing the whole institution. Think about the stories they share broadly and what that means about the student experience and the programs offered at the institution. Use your time with your tour guide to get a good feel for the general student experience and the institution’s community. When you are looking for specifics about a particular program, seek that information from major-specific programs, visits, or tours that are offered.

Utilize the time between tour stops.

Within the profession of campus tours, there is a big debate about tour guides walking backward. Personally, I am not a fan… been there, done that! I think back to icy walkways in Upstate New York, crossing campus streets and parking lots, and the many puddles that ruined several pairs of shoes.  It is now more common to see tour guides walking alongside tour participants between each tour stop.

This time can be some of the most informative times of your campus tour. Join your tour guide up in the front and start up a conversation. Get to know them and ask them some more questions about their experience… even if you are on the quieter side, don’t be intimidated! Tour guides love to talk about themselves and will carry the conversation! This is a chance to hear more about their life as a student. This authentic conversation is a great way to make the most of your tour experience.

Pro-Tip: If you are not talking to the tour guide, make sure you are still looking around during this time. This is a great time to look through windows into classrooms and labs, take note of program flyers on the walls, or maybe even listen in to hear what students are talking about with each other.

Post-Tour Recommendations

Tech students enjoy access to thousands of dining options throughout the city of Atlanta.

As your tour guide is wrapping up and sharing with the group why they chose the institution, think about what is next for you. A campus tour is never going to show a full campus or college town/city. As you near the end of your tour, this is a great opportunity to get recommendations from your tour guides (or even admission staff) on what else there is to see or do. This is your chance to find out what places were not shown on tour but might be worth checking out on your own (again, just looking through windows, reading posters on walls, or listening in on conversations can give you a very different perspective).

For me, I went to school in Upstate New York and had about a 45-minute drive on a two-lane country road after getting off the highway, which was an interesting experience during my first visit when my family arrived late the night before my tour. This place ended up being my home for the next 4 years; I needed to make sure I liked the college town and community. Make sure you plan some time to explore off-campus and eat at a local restaurant. As a tour guide, I had my top favorite restaurants that I could easily rattle off!

Make sure to get these types of recommendations from current students to gain a better feel for what your experience might be like. Your tour guide will have some recommendations and happily share some must-dos while there.

Whether you are a high school sophomore or junior just starting your college search or a senior working on narrowing down your decision, I hope you enjoy your time on campus tours this spring. Take advantage of every minute you have during your campus visit and talk to as many people as you can. And don’t forget to say hi to my fellow campus visits colleagues out there! It’s a busy time of year for all of us!

Andrew Cohen joined Georgia Tech in 2018 and currently oversees the guest experience for all Undergraduate Admission visitors. His love for providing visitors with informative, authentic, and personal experiences started as a student tour guide at his alma mater, Ithaca College. Andrew’s passion for the visit experience has led him to his involvement in the Collegiate Information and Visitor Services Association, where he currently services as the President-Elect on their executive board.

 

Stay Curious

Early on in my time at Georgia Tech, a colleague received an email from a prospective student with a full signature line, including an inspirational quote at the bottom. I’m sure you have seen these before.

Typically, it looks something like this:

George P. Burdell
King of Georgia Tech
“You miss 100% of the shots you don’t take.”

In most cases, you immediately recognize the quote (like the one above) or the person to whom it’s attributed. In my experience, Gandhi, MLK, Mother Teresa, or a dead politician or author are fairly common.

This particular situation had us curious because:

  • Most high school students don’t have signature lines.
  • Neither the quote nor the person to whom it was attributed were familiar.

So, we discussed, we debated, and we Googled. Finally, after extensive investigative research, we connected the dots. The mystery person who uttered these inspiring words was… the applicant’s dad—the different last name threw us off initially, but once we figured this out… it was on. For a good month, every internal email we sent included a quote from our own parents or close relatives.

“Don’t make me pull this car over.”

“Failing to plan means planning to fail.”

“This hurts me more than it hurts you.”

There were a few absolute gems. But it also led to some really personal conversations about our relationships with parents and some of the wise, interesting, and influential things they shared with us growing up.

Now, I’m not proposing you create a formal signature line for your emails during high school or walk around quoting your dad, but I do think this story is instructive. The truth is I cannot recall any of the other signature line quotes I’ve read over the years, but this one is emblazoned in my memory. Why? Because it was not familiar. And as a result, it led us to ask questions, research, and ultimately have enriching, bonding conversations.

A college search and selection process done right opens these doors for discovery and connection too. As a prospective student, my hope is you will stay curious, ask lots of questions, use your resources, and have open, honest conversations with the people around you about what you are learning.

In hopes of getting you started, here are a few accessible and available tools you may not have considered yet in your college search and selection experience.

College Scorecard– This site is hosted by the U.S. Department of Education. It is an increasingly valuable tool for searching for schools by academic program, size, cost, location, and other factors. It does a very good job providing details on price, median career earnings, graduation rates, and retention data, which often are tough to find on individual admission or university homepages. As you are researching where to visit or apply, the Scorecard comparison feature is helpful because it is easy to tailor based on a variety of factors. And it will give you data to consider or metrics to compare that you may not have previously encountered or factored. My hope is you will use this along the way, whether it be prior to visiting, applying, or deciding on a college.

ChatGPT– Based on their historically glacial rate of change and adaptation, I do not expect Common Application to include instructive language about the use of AI this year. So, there is no need to stare helplessly at a blinking cursor on the screen. One of generative AI’s greatest strengths is facilitating brainstorming and iteration.

There are seven prompts to choose from in the cycle ahead, so let’s assume you pick this one: Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?

Include a few bullet points of your ideas and be sure to name specific people, places, situations, and perhaps a quote or two- and then ask the program to produce a response of 500 words.

Make notes of what is accurate and helpful? What does not resonate with you as specific enough or reflective of your voice and experience?

In the essay, admission reviewers want details and insight that is uniquely yours. If you are applying to a college that receives 35,000 applications and the essay responses are evenly divided, then five thousand other students are responding to the same prompt you choose. As my colleague Dr. David Joyner from Georgia Tech’s College of Computing said, “use your interaction with the AI assistant as a learning experience, then let your assignment reflect your improved understanding.”

Degree Choices.  Rankings get a lot of press and attention in the college admission conversation. However, in most cases, we do not dig into how these lists are formulated. Degree Choices provides a series of rankings lists based on region, academic program, return on investment metrics, etc. Even if you do not agree with the way they approach their rankings, at least it gets you thinking about what you do value. As I’ve said before, a good high school student becomes a good college applicant becomes a good college student. That starts with doing your homework, asking questions, re-thinking, and considering a variety of angles and sources.

The Common Data Set Initiative– For the data wonks among you- or for those who want to see information presented in a uniform manner from colleges. You can easily search for any institution’s CDS online. As an example, here is Georgia Tech’s. Particularly in the test optional world we are all attempting to navigate, the CDS can be helpful in understanding the number or percentage of test takers. CDS also highlights retention rates, financial aid distribution, and residency, ethnicity, and gender breakdowns, as well as size of classes, faculty degree attainment information, and more. Looking at multiple years of information in this format can point to trends or suggest institutional priorities. Again, taken alongside other tools and resources, examining Common Data Sets will inevitably generate questions for you to ask or additional topics to research when you visit campus and speak with students, faculty, or admission officers.

Pop Quiz

Did you wonder who George P. Burdell was in the example signature line? Did you follow the link to learn more? If so, you are well on your way with this whole curiosity and exploration adventure (If not, I’ve got you covered- here’s the link).

Rick Clark
AVP/Executive Director- Undergraduate Admission
“Stay Curious.”

Life Lessons From SNL and College Admissions

There are pros and cons to your kids getting older.  

Pro- No changing diapers or using a snot sucker during the winter (the diaper part was year-round, fyi. Don’t think I was just a seasonal diaper changer). 

Con- No more kids rates/deals on food, flights, or theme parks. 

Pro- Travel is much easier. No stroller or car seats to tote around. And they can carry their own stuff (even if a blanket or stuffed animal may be dragged idly across airport terminals). 

Con- Fewer hugs (So while I usually reserve this line for the end of blogs, if you are student reading this, hug your mama!) 

But perhaps the biggest pro is less animated cartoons and more opportunity to re-watch classic TV shows and movies. Over the Thanksgiving Break we went deep into the SNL Treasure Trove for gems from Eddie Murphy, Chris Farley, Chris Rock, Will Ferrell, and many more.

At some point in our turkey-induced stupor, we ran across Hans and Franz clips. I could not recall many lines verbatim, but one I distinctly remembered was, “Listen to me now and hear me later.” When those skits originally aired, I did not grasp the deep truth of that statement, but as a parent it’s becoming my biggest hope for my kids, so I’ve begun using my best faux Austrian accent when I’m doling out life lessons, “Listen to me now and hear me later.”  

Listen to me now

I’m actually hoping you will take that phrase literally- listen to me now (on the blog) and hear me later (on the podcast), because we have covered some great content recently on The College Admission Brief.

Not aware we had a podcast? Yep. Check it out on Apple, Spotify, or Google. With 82 Episodes ranging from admission tips and insight to guests discussing their own college admission journey, we are confident you will find the content timely, relevant, and shareable. AND perhaps best of all, no episode is longer than 20 minutes. Thank you- and you’re welcome! 

Hear me later 

We have had some great conversations recently, so we hope you’ll take some time in the weeks ahead to catch up and share with friends, family, or your school community.

  1. Admission Insights from a Different Perspective, November 22 

Briefly- Tara Miller, Assistant Director of Admissions at St. Mary’s University discusses her pathway from community college to the University of Texas at Austin; lessons learned from working with public high school students for 16 years; and how to uniquely approach and own your college admission experience.  

Key Quote- “Go where you feel supported and appreciated.” As you are weighing your college options in the months ahead, my sincere hope is that sentiment will be a much bigger driver for you than rankings or outside  influences/ expectations.    

Listen For- Tara’s empowering reminder to high school students that they are in charge of their college admission experience- and, of course, “the all you can eat buffet.”  

2. Navigating Admission and Finding Community as a First-Generation College Student, November 8 

Briefly– Dr. Charmaine Troy, First-Generation and Limited Income Program and Operations Manager at Georgia Tech talks about her journey from rural North Carolina to the University of North Carolina at Chapel Hill; how to advocate for yourself and conquer imposter syndrome;  and a message we all need to hear and tell ourselves regularly about so many things in life,  “Don’t let fear stop you!”  

Key Quote- “Don’t let that pride get in your way.” Great advice for all of us, and particularly relevant in the admission experience. Don’t let pride drive where you apply (or don’t apply), where you choose to attend, or your willingness to reach out for help once you arrive on campus.  

Listen For- The importance of being organized, knowing financial aid and scholarship deadlines, and proactively reaching out to members of the university communities you are considering, in order to learn about support programs. 

3. Basics of College Admission 2.0, various dates in August through October 

Briefly- Members of the Tech team tackle popular application topics to provide tips and insight from inside the admission office: Financial Aid; Campus and Virtual Visits; Community Involvement; Essays; and Community Disruption.  

4. Honorable Mention- Is That a Good School? October 29 

Listen For– Approach college admission like a college student: Research (read student newspapers, check out online alumni magazines- plus a great TikTok hack); don’t accept information at face value;  seek multiple perspectives and opinions about the schools you are considering; and change the question to “Is that a good school…for me?” 

5. Best Title of the Year Award- What the Funnel? October 5 

Briefly- A deep dive into the numbers- all the numbers: Admit rates, yield rates, melt rates, BS rates, and many more. Admittedly, a little wonky but if you are looking for a thorough understanding of the machinations colleges go through to enroll a class, this one’s for you. Otherwise, you can wait for this blog/podcast’s distant cousin (WTH), arriving sometime in 2022.  

And in case you listened to me earlier but are just hearing me now—HUG YOUR MAMA!  

Launching Your College Application

This week we welcome the Director of Communications for Enrollment Management, Becky Tankersley, to the blog. 

In early September, you may have noticed a change in Georgia Tech’s Undergraduate Admission website. After (many!) months of talking, planning, building, and testing, the new admission website was ready for action!

From a user’s perspective, the new website simply appeared one day. But from a development perspective, the site came to fruition after more than a year of research, planning, testing, and development.

As the launch date approached, Rick noted, “You know, I bet there’s a blog you could write about that.” As I reflected on the process and the outcome, I can see the parallels between launching a website and launching a college application. Neither process happens quickly… yet each ultimately comes to life with a quick click of a button.

As you work to prepare to launch your college applications, here are a few tips on how to plan ahead for success.

Build your team.

Website creation involves a lot of communication, and a tight-knit team to make it happen. Our team includes a Web Developer (with knowledge in coding, servers, and security); a Marketing Specialist (who researched analytics and organized content based on user navigation and data); and a Graphic Designer (who creates imagery and ensures we’re in line with brand standards). My job was to keep us all organized, creating timelines and paving the path forward through conversations with all the other people invested in the project (including admission leadership, Institute Communications, and web hosting).

Each role is different, yet each is critical to the ultimate outcome of the project.

Your action item:

Who is on your team? This is likely your first (and perhaps only) time going through the college application process. It’s critical to have a close team around you to help along the way. Your team may include a parent/guardian, high school counselor, and another trusted adult like a teacher or coach.

Talk with your team, listen to their guidance, and lean on their experience as you go through the process. Most important, be sure this is a team you can trust. There will be moments when you can’t lean on your own knowledge to find a solution, so be sure you have a good team to support you through the process.

Do your research.

Building a website isn’t as simple as creating content and hitting “upload.” We first did our research. We talked with admission leadership about what they wanted in their new website. We talked with Tech’s web team to learn about differences in platforms and servers. We did a deep dive into data, using analytics to learn which pages were used often and which ones weren’t. This data also enabled us see user paths, revealing areas where users were getting lost when trying to navigate from one point on the site to another. We completed a competitor review to determine the best practices in our industry and see what else we could implement (imitation is the sincerest form of flattery, right?).

Your action item:

We’ve said it many times, but it’s worth saying again: do your research before submitting a college application! Here are a few places to begin:

  • Dive into data. Explore the Common Data Set (CDS) for the schools on your list. The CDS allows you to look at public historical information, providing insight, perspective, and trends by looking at multiple years. Check out our previous blog on how to analyze this data on your own.
  • Review mission statements. University mission statements aren’t just flowery verbiage to put on the “about us” page. Mission statements (and strategic plans), drive institutions toward their enrollment goals. Institutional missions matter, so review these statements to ensure your values align with the values of the colleges where you apply.
  • Understand application plans. Early action? Early decision? Regular decision? Rolling admission? Application plans vary from college to college. Check out our podcast for insight into how these plans work.
  • Know the outcomes. Some admission decisions are simply “admit” or “deny.” But in many cases, it isn’t that clear cut. Understand the variety of admission decisions you may receive from each school on your list. For example, Tech admits first-year students to both the fall and the summer terms, yet each year we talk to students are caught off guard. Doing your research now can save confusion down the road.

Create a plan.

When you’re on the cusp of a huge project, it’s easy to get overwhelmed and wonder how you’ll get from Point A to Point B (much less Points C, D, or E). Before starting the work, first create a plan—and begin with the end in mind.

We knew the admission site needed to launch the first week of September. Once we identified the completion date, we created deadlines for our tasks and goals. We then shared that timeline with other groups who would play a role in the site launch. Creating a plan made it simpler to stay on target and keep everyone on the same page.

Your action item:

Look at your research (you didn’t skip that step, right?) and write down all of your application deadlines and due dates. You may need to add in additional dates, such as when to take the SAT or ACT, or when a recommendation is due. Put these dates on your calendar, and just as important, make sure your team has those dates as well!

Don’t allow a lack of planning on your part to create stress and panic for someone else in your circle. Mistakes do happen, but if you fail to meet a deadline because you a) didn’t plan for it, or b) didn’t tell someone else about it, then that responsibility falls on you.

Check Your Progress

Once the plan was in motion, our team met on a weekly basis to check in on our progress. Each week we had new action items to complete in order to keep the project on track. Inevitably, we came across unexpected (and unplanned!) challenges. Weekly meetings enabled us to address problems and/or issues quickly, as well as keep each other accountable on our progress.

Your action item:

Schedule regular check-ins with your team to make sure you’re all on track. There may be times you need to meet more, or less, often, so adjust accordingly.

Inside tip: As you get ready to hit “submit,” be sure you aren’t doing so at the last possible minute! As application deadlines approach, we see a tremendous increase in website traffic along with phone call and email volume from panicked students. Even if you do everything right on your end, expect the unexpected! Real-life examples (that, yes, I have actually seen happen!) include power outages, Common App glitches, internet issues, natural disasters (e.g. hurricanes or wildfires), and unexpected sinus infections that keep you stuck in bed for a day or two.

Take our advice: don’t wait until the last minute!

Follow up.

The morning of the site launch, our web developer did some coding magic and poof! The new admission website was live. But, was the project really complete? No!

Once the site was live there was a list of follow up items to complete, such as addressing 404 errors, helping people find new links, updating email templates, and notifying our division, campus partners, and campus communicators that the site launched and to update their information accordingly.

When a project is nearing completion, I can hear the voice of one of my mentors in my head: “What does ‘done’ really mean, Becky?” It makes me think twice before declaring a project complete, as there are always a handful of follow up items to address.

Your action item:

“What does ‘done’ really mean, (insert your name here)?” Although you may have hit “submit,” you’re not really done!

Access your applicant portals once you have access to do so. Check your email for any messages regarding your application (and READ them)! Allow time for all of your documents to find their way to your application, and monitor your applicant portal for updates. In some cases, an application that is marked as “complete” is later marked “incomplete” if an application reviewer determines more information is needed. Check out my previous blog for tips on what to do while you wait for your admission decision.

Lastly, once you’ve hit submit, celebrate! It sounds cheesy, but take a moment to reflect upon the goal you just accomplished. Applying to college is no small feat—well done! And be sure you to let your team know you’ve submitted your applications, too. Better yet, let them know by saying THANK YOU.

After all, it’s a team effort!