The Air Transportation Lab at Georgia Tech (ATL@GT) has officially launched! ATL@GT is a new center directed by Professor Laurie Garrow that focuses on research related to air travel behavior and airline revenue management. The Center is supported through corporate sponsors. Representatives from inaugural members Air Canada, Alaska, Delta, the Lufthansa Group, United, Amadeus, Pros, and Sabre came to Georgia Tech on March 14 to participate in the launch of the center and discuss potential areas of research related to offer management, ancillary pricing, and continuous pricing. A tour of the Fox Theater was part of the launch celebration event. Interested in joining ATL@GT? Feel free to contact Dr. Laurie Garrow.