Category: Matt McLendon

(Not) about me… and the blog 

(Warning: There are a lot of hyperlinks in this blog. If you have an aversion to URLs or words being underlined, proceed with caution. Otherwise, I hope they’ll give you a small sense of what we’ve covered over the last eight years.) 

For the last 15 years, I have had the privilege of leading Georgia Tech’s admission team and our undergraduate recruitment and review efforts (dual enrollment, transfer, first-year). During this time, we have been fiercely committed to continuous improvement, and as a result have overhauled our approach to recruitment, review, communication, policy, and practice… several times over. It has truly been fun to leverage our platform and megaphone in creative ways (including this blog) to help Georgia Tech become a thought leader in the college admission and undergraduate enrollment, and it has been my honor to serve as one of our primary storytellers in Georgia, around the country, and abroad. 

Much of that opportunity has emanated from Tech’s dramatic rise in reputation and impact driven by our research, entrepreneurship, innovation and more. But every team, company, and organization have its weaknesses, and while we have grown significantly in every other category and demographic, we have failed to increase our enrollment of low-income students and Pell Grant recipients. 

Ultimately, admission without affordability is not access, and as a public university- and a public good- we have a fundamental obligation to ensure Tech’s life-transforming, world-class education and experience is accessible to top talent, regardless of a student’s financial background. This is why our Transforming Tomorrow Campaign is centered on raising $500 million for need-based scholarships and our President, Dr. Ángel Cabrera, has made affordability, return on investment, and social mobility top priorities.  

In pursuit of these goals, Tech recently created a new position in our division of Enrollment Management: Executive Director for Strategic Student Access– and as of January 1, I have stepped into this inaugural role. My focus will be on developing/cultivating relationships and collaborating with stakeholders on and off campus, including school and school system leaders, community and government agencies, corporate sponsors, philanthropies, alumni, faculty, staff, students, and donors. 

My goal has always been to leave GT admission better than I found it- and to ensure our team, structure, and office culture are sound. I can say unequivocally that is the case. The talent on our team is incredible and imminently qualified to continue the path of excellence we’ve established in “Progress and Service,” and the culture I have helped create, while far from perfect, is built on trust, encouragement, humility, and a deep concern for the work and one another.

I am excited that my longtime friend and colleague, Mary Tipton Woolley, will serve as the interim director, bringing with her over two decades of admission experience, an established track record of vision and success, leadership positions both on campus and nationally.

So, what about the blog? 

After we released the story about this new role, I received a number of texts, emails, and calls that started with “Congratulations!” And quickly pivoted to, “So, what about the blog?”   

Well…I created the GT Admission Blog in the fall of 2015. My daughter was four; the Cubs had gone more than a century without a title; and tick tock was just a sound.  

Was there a grand strategic vision for the blog in the beginning? Hardly. The truth is it began because at the time, my regular Thursday afternoon “running meeting” was with my friend and Tech’s former director of enrollment communications, Matt McLendon. We’d lace up our shoes and set off with a full agenda. BUT inevitably somewhere along the Beltline (which was largely unpaved), I’d start rambling about a particular challenge or admission issue.  

One day (mid-run/ mid-rant), Matt gently suggested I “write this stuff down.” He asserted that families needed to hear more honesty and openness from admission deans and directors, and my random analogies and anecdotes may actually be a refreshing way to present subjects that often stir anxiety. (Although I suspect it was also his tactful way of trying to enjoy the run and keep us on task). 

In the 8 years and ~300 blogs since, that has been the goal. It has led to: myriad of sports references; many predictions- some of which have been spot on, and many others…spot off; extremely loose parallels; countless puns and dad jokes; an excessive number of (likely unnecessary) parentheticals (see what I did there?); as well as various chronicles of my kids’ childhood. 

But the blog has never been mine or about me. Instead, it is Georgia Tech’s– and it exists for you. Its real strength has always been the variety of voices we’ve featured and the feedback we’ve received. Unsurprisingly, some of the most popular blogs have come from Tech’s talented and brilliant admission colleagues. They have helped realize the initial vision of addressing broad admission issues to provide readers perspective, insight, and helpful tips in a relatable/accessible tone – and hopefully bringing some levity and solace along the way. 

Good news! All of that is going to continue.  

I am still focused on undergraduate enrollment and working closely with our admission team. And arguably there has never been a more dynamic and important time in higher education and college admission. Plus, Matt McLendon now works at the University of Alabama, so I can’t get all of my crazy parallels out on runs.  If you want to literally hear more from me, you can check out The Truth about College Admission podcast.

We have so many experts on our team who are excited to share their perspectives, stories, and tips with you. So going forward you can expect two blogs each month—one from me and one from a Georgia Tech colleague. 

Thank you for reading. Thank you for sharing. And please reach out if you want us to cover certain topics, find one of our jokes funny, or vehemently disagree. We welcome all of that- and ultimately it makes this blog an even stronger resource. 

In Progress and Service,  

Rick 

Not so Fast

This week Georgia Tech’s Director of Strategy and Enrollment Planning, Matt McLendon, joins us on the blog. Welcome, Matt!

One of my favorite puzzles comes from the book Thinking, Fast and Slow by economist Daniel Kahneman. The riddle is deceptively simple: “A bat and a ball cost $1.10. The bat costs one dollar more than the ball. How much does the ball cost?”

The answer? Five cents. Despite many years of reading that problem, my intuition always says 10 cents. (Curious? View an explanation of the answer here.) Kahneman’s argument is we have two mental systems in place. One system thinks quickly and makes snap judgements, while the other requires effort and strains our mental capacity. It turns out, the intuitive or fast answer is often wrong. To arrive at the correct response requires us to slow down and use reasoning, not intuition alone.

A Ball Park Figure

Baseball
Photo credit: https://www.ballparksofbaseball.com/

The baseball riddle occurred to me during a chat with Director of Admission, Rick Clark, on how much of the news about college admission focuses on a tiny subsection of the overall number of colleges. In particular, the universities with a large number of applications and exceedingly low admit rates receive a lot of press. This attention leads to “fast thinking” errors among many students and families, leading people to believe the best choice is the most selective, and not getting into one of those schools spells disaster for the future.

Recently more has been written about the challenges this belief brings to the college admission process.  This article by Jeff Selingo written a few years ago and Frank Bruni’s book Where You Go is Not Who You Will Be are two examples.

Despite their data, anecdotes, and logic, I can hear the argument from those saying, “That’s all well and good, but I still want to go to one of those institutions.” To which I say if that is where you want to go, then I hope you do. However, I also urge you to consider Kahneman’s baseball example and take the time to “think slowly” and realize there are many more options than may first appear. Doing this requires extra thinking, setting aside biases, and really considering your interests and goals, as you contemplate where to attend college.

Throwing a Curve Ball

Recently, the Chronicle of Higher Education created a chart showing institutions with an admit rate greater than 50% who also boasted high first to second year retention rates. Many of these schools you have heard of before—and some may surprise you. All around the country, numerous colleges and universities are taking steps to improve student outcomes. The Chronicle list was a good reminder that many colleges in our nation do an excellent job helping students succeed—not just a select few.

After reviewing that information, I wanted to look at the data in a slightly different way. I conducted a quick analysis using a subset of IPEDS data comparing admit rates to graduation rates for four-year degree granting institutions in the United States.

As you will see in the descriptive chart below, colleges and universities with less than or equal to 20% admit rates have remarkable graduation rates. Do you notice something else? There’s not that many of them! In my selected data set, just over 40 colleges and universities fit those criteria.

Percent admitted

 

This second chart below, however, tells another story. There are well over 400 schools with admit rates over 50% and a graduation rate at or above the national average of 60% (NCES, 2017).

Percent admitted

Many of these of the colleges and universities in this second group are doing good work to help their students graduate. However, much of what is in the media and within social circles is dedicated to those schools in the first set.

What does this mean for you? To return to our baseball bat and ball problem from before, I encourage some extra thinking with your college choices.  You may be a fan of a particular school since kindergarten, but what about the schools you’ve dismissed? Are you writing them off based on fast or slow thinking? Do a few of them deserve a second look? Don’t forget the incredible number of colleges you have to consider, visit, or apply.

Step Up to the Plate

Here are a few things to consider as you approach the college admission, and selection, process.

  1. Start with your why. Why do you want to go to college? A great post on this topic from a few years back talks in more detail. We also have a great tool in our college planning guide. Both these will re-frame your thinking on what you look to get out of going to college, not just where you’ll go.
  2. Dive into the data. There are many effective tools that are easy to use and can benefit you, the largest of which is the College Scorecard. This tool allows you to compare multiple institutions and draws from the data colleges and universities are required to report. Compare a few metrics such as retention, student debt, and employment. Do any surprise you?
  3. Set aside biases. Are you overlooking a particular school based on a hunch? Check out a few that are outside of what you think may be for you. Remember all those brochures you received in the mail you tossed in the recycle bin? Pull out a random sample of five and read them. Even if you don’t apply, you may find some information that helps you clarify why you like the universities you do.
  4. Read widely. I’ve given a few examples already, but also look into what professionals are saying. I know your time is limited, but there is a substantial amount of information out there on college admission. An excellent place to start is the admission professional association NACAC. While a good deal is for professionals in the industry, there is a lot you can gather from what the practitioners are saying.

My hope is that you will approach your college admission experience the way baseball players approach the game they love—prepare, study, work hard, but when the lights come on and the game starts— play your game and enjoy!

References:

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