Traditionally, the work and world of college admission is cyclical. The early fall is about recruiting- hosting students on campus, traveling to high schools, college fairs, and communities to spread the word about your school. While Covid-19 may have disrupted how that was done, the concept held: fall= spread the word and plant seeds for the future.
Late fall and winter, at least for schools that have a holistic admission process, is about reading applications and making admission decisions. In many ways it requires the opposite skills and focus from the prior cycle- very inward focused and lots of time spent with colleagues vs. constituents.
In the spring, we turn our attention back to recruitment- convincing seniors to “choose us” from their other options via on campus programs or virtual or regionally hosted “yield” programs, as well as starting to talk with juniors or sophomores about future application.
And then there is the summer. While students are still visiting campus for tours, and there are orientations and documents arriving to ensure the new class is ready to enroll, this is the primary season for reflection.
What did we do well?
What do we need to improve, ditch, change for the year ahead?
Reviewing My Predictions
Right on cue last week, Sammy Rose-Sinclair, the “woman behind the curtain” of @GTAdmission social media handles and the engine behind our podcast, The College Admission Brief, asked if I thought I had gotten more of my admission/enrollment predictions right or wrong in my October 2020 blog “The Future of College Admission?”
A valid and timely question to consider. And, like so many answers in college admission, the truth is “it depends.”
Is a 3.9 GPA good? Well… it depends. Is that on a 4.0, 5.0, or 13.0 scale (yes, those are all out there).
Should I take AP English or dual enroll for English 101? Well… it depends on where you are dual enrolling, where you might ultimately apply to college, how those schools accept credit, which one you think you’ll actually learn more from, and so on.
The truth is you can basically answer any question with those two words and then just walk off stage- or exit the Zoom room, as it were. But I’m not going to do you like that. So, let’s take a look.
1- Application volume.
I wrote: “Most colleges will see fewer, or the same, rather than more applications this year….”
Well… it depends. Obviously, you have Colgate, UGA, several UCs, along with some nationally known and highly covered universities (known for their plant-based athletic league) saw significant application increases. In fact, so much digital real estate went to covering that handful of schools that many believe it to be the real narrative.
However, community colleges, regional publics, less selective private schools, as well as large swaths of colleges in geographic regions across our country lost students this year, and were either flat or down in 2021-2022 interest.
What does that mean for you as a future college applicant?
Well, only you can answer that question, but here’s another one to consider: Do you care?
Application Totals Through March 1
|Institution Type||One-Year Change in Applications|
|Private, large, less selective||2.23%|
|Private, large, more selective||20.66%|
|Private, small, less selective||0.41%|
|Private, small, more selective||14.11%|
|Public, large, less selective||12.97%|
|Public, large, more selective||15.53%|
|Public, small, less selective||-2.13%|
|Public, small, more selective||-0.64%|
In 2020, Colgate’s first year class was approximately 800. UGAs non-resident number was not far from that. Recently, too many people have cited those two schools to be me as signposts of the “craziness of the year.” But if you are more interested in watching Hamilton than living in Hamilton, NY, or you don’t look good in red and can’t bark anyway, do these two places matter to you?
Let’s be honest- it’s normally “adults” fueling the frenzy of consternation. If you have one of those in your life quoting limited statistics or regularly breathing heavily about college admission because of the headlines, you may have to be the adult by providing perspective and level-setting. Last I checked there were less than 65,000 total undergraduates in the Ivy League, whereas there are over 100,000 studying in Texas A&M system schools; there are 450+ schools still accepting applications right now; and many of the colleges receiving more applications this year also admitted more students due to concerns around yield.
I wrote: “As much as we’re all fatigued by this pandemic, it is not over. The financial impact on families, businesses, and communities is yet to be fully felt. As a result, I foresee 2021 seniors casting a narrower net when applying to college resulting in a lower application: student ratio.”
According to Common Application data, unique applicants who submitted at least one application increased 2% from 2019-20 (sounds like more support of being more right than wrong in Prediction #1), BUT “they have submitted 11 percent more applications than last year — primarily to colleges in the Southwest (up 22.73 percent and in the South (up 15.47 percent). The mid-Atlantic and New England schools saw single digit increases.” Whoops.
Sure, I could tell you that the Common App, while significant, only represents 900 of our nation’s 4000 colleges and universities. I could tell you that, like in #1, this varied across sector and region of the nation. I could cite my comment from the fall, “Let me be clear. There are going to be exceptions to this. Ivy League and Ivy-like schools with multibillion-dollar endowments will likely not be affected as much, so please don’t email me in six months saying I predicted Princeton’s admit rate was going to double. But here again we’re reminded those places are outliers and anomalies, not the signposts, in American Higher Education.” But those would be excuses and half-truths. Yea, it depends. But if we have to get binary, this one is leaning more toward wrong than right.
What does that mean for you as a future applicant?
In four simple words—BUILD A BALANCED LIST! If you remember nothing else from this blog (and I’m hoping you’ll primarily forget where I was wrong), it is this. If you apply to a set of schools that vary in their selectivity, geographic setting, and school type, you are going to have great offers- both in admission and financial aid. Your job as an applicant is the same as it is as a student: research, listen, ask good questions, seek perspective and stay broad/open-minded.
The truth is that many amazing colleges, due to losses during the pandemic, as well as concerns about future enrollment (see Demographic Cliff/ International fragility) are looking for students just like you. In fact, check your email or mailbox regularly in the next few weeks and you’ll notice this as truth.
Here is a question- do you think there is another high school in this country where you could go to make friends, get involved, and learn things? How about within your city or state? Would it be crazy to even say there are 5, 7, 11 other high schools out there where you could also graduate prepared for life beyond high school and generally happy? (Hint: the correct answer is Yes.)
Well… then take that same mentality and go find colleges with varying admit rates and academic profiles. To be very specific: a few below 50% admit rate and a few above.
GRADE: C (but not a grade inflated C, fyi.)
3- Bigger waitlists = longer cycle.
I wrote: “Selective colleges are going to hedge their bets on yield rates. This means they will likely put even more students on waitlists and start pulling students earlier in the cycle (in other words, expect to see more mid-April admits as healthy colleges see deposits roll come in)…Higher education is an ecosystem. As schools continue build their classes through waitlist offers in May and June, they will be pulling those students away from other colleges. This activity and domino effect will extend deep into the summer, just as it did in 2020. We anticipated a more extended cycle as a result of NACAC’s CEPP adjustments and Covid has served to further elongate that timeline.”
All of that seems to be true and has played out on some level. Honestly, the seemingly low degree to which schools went to their waitlists this year surprised me. That either means yield was higher than anticipated, or they put out more admits in order to adjust for flat-ish yield (my guess in most cases).
However, the number of students receiving waitlist offers, again according to school counselors (plus a few Reddit threads) did in fact play out to be “obnoxious” as predicted. We’ll see when Common Data Sets are released in the fall, but reports of more than a few schools waitlisting well over 10,000 students are prevalent. AND, the elongated cycle is also proving to be true.
What does that mean for you as a future applicant?
Waitlists are used by the school to ensure they hit their class goal. As an example, Georgia Tech initially offered 6,600 students. 3900 accepted a spot, and we’ve offered admission to 240 from our waitlist to this point. While our class seems to be very close to target at this point, we have not released our waitlist. Why? Because we continue to see students melting due to waitlist offers from other colleges, request gap years/gap semesters, and we are watching the international landscape to determine likelihood of visa issuance, particularly in Brazil and India.
Covid is forcing schools to re-build the predictive model they use to judge yield and melt. This is going to take several years. If you choose to apply to several schools with admit rates below 30%, you should expect to receive at least one waitlist offer. That may sound a little wet blanket, but again college and college admission are all about understanding history, analyzing statistics, and coming to logical conclusions based on information. Just saying.
GRADE: B+/ A-
It depends is the story of college admission this year.
Were apps/admit rates/yield up or down this year? It depends.
Were my predictions more wrong than right? It depends.
Should you continue to read this blog given the consistently mixed results? Well… I did include multiple caveats and disclaimers in that predictions blog, so it’s not like I won’t tell you when I am on shaky ground.
But here is one thing I do know to be true. If you have read this entire blog, you are a talented, smart, diligent, and committed student. So I’m 100% confident in this prediction: BUILD A BALANCED LIST and you will have great choices and options. BUILD A BALANCED LIST and you won’t need to dig into every line of a Common Data Set or maniacally follow sub threads next year. BUILDING A BALANCED LIST means that every school you apply to is your top choice, rather than reserving that moniker for one place.
Prediction: YOUR FUTURE GRADE= A+