Here Comes the Sun: A Parent’s Perspective on Deny

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This week we welcome Regional Director of Admission for the Mid Atlantic, Kathleen Voss, to the blog. Welcome, Kathleen!

Rick Clark, I actively AVOIDED your previous two blogs about messages for parents of students applying to college.  This was very hard for me to do, as I am huge fan of your blog and a huge fan of you.  This morning, I grabbed a cup of coffee and, even with 200 applications sitting in my queue, braced myself and sat down to read all about the mistakes I have made.

You see, recently this whole “parent with a child in the college search” thing has become a real drag… and I want to send it and your blog to a place where the sun doesn’t shine!  I say this with the greatest admiration, respect, and love for you Rick, but on Friday my daughter received her first “deny” from a college.  Now I find myself in uncharted waters. The gate was closed on the gatekeeper’s kid…. and it stinks!

Becoming “That Parent”

As much as I hate to admit it, in that instant I became THAT parent.  I am 100% more disappointed than she is. Before you ask, of course I did not let her see my disappointment. I checked my emotions, took a breath, and said, “It’s their loss.”

While we both anticipated this result (my enrollment manager brain crunched the numbers weeks ago), I could not get it out of my head that this college was a great fit for her. The proximity to home was perfect. She could realistically start on day one as an Admission Office tour guide because she knows so much about the history of the institution.  We have a close relative who is recent graduate and has so much in common with my daughter. I LOVED THAT SCHOOL!

We are in the last lap of this search. DANG IT! Remember your PRONOUNS!!!!  My DAUGHTER is in the last lap of the college search process. SHE is waiting to hear from a few more schools. She seems to be dealing with everything well…. even the deny. She is calm and reasonable. After living with a college admission counselor for 18 years, she seems to have absorbed my trade craft.  She recognizes what she can and cannot control in the process. She feels confident that she put forth the best applications that she could. She spent time on her essays and only asked me to look over her final draft.  She has and continues to work hard in high school, though senioritis is starting to creep in. Sounds like a dream, right?

So why do I feel like I have been hit by a Mack truck?

I’ve had hundreds of conversations with students and parents about the reasons behind Tech’s admission decisions.  I have comforted, counseled, and moved on. I get it…  at least, I should get it. “It’s not you, it’s me.” Rick’s blogs make perfect, reasonable sense. This feels personal– but it’s not.

I hurt for my daughter and this first taste of rejection. And selfishly, it stings for me and my ego.  No, I am not planning to follow anyone into a parking lot to ask “why?” and I won’t be calling our Governor (he clearly has his hands full right now).

But there is value in seeing both sides of the same coin.

Another Challenging Year 

It has been an incredibly challenging year for our admission staff.  A fair number of us in the office have kids who are juniors and seniors in high school.  We all read applications from students who remind us of our own: a shared birthday or hobby, similar family dynamics, the same senior schedule, a common class that was especially difficult. When we open these files, we can’t help but think, “I sure hope the admission counselor at XYZ University is REALLY looking at all of my child’s amazing qualities.  I hope they aren’t too tired, and they really READ her essay, recommendations, and activities.”

While we face every year with professionalism and rapt attention, this year, we senior parents have been laser focused on ALL those holistic points, searching for answers, double checking our work, and willing our colleagues at other schools to do the same for our kids.

Add to this seeing so many young people being put through the absolute wringer during Covid.  I have read more essays about trauma, grief, depression, and anxiety in the past four months than I have in my entire 29-year career.  It has been heart breaking. The respect I have always had for my colleagues in school and college counseling offices across the nation has increased 1,000-fold. If we are seeing this volume of stress in applications, I can only imagine how it must impact their daily lives.  Then we add having to deny applicants during an already really challenging time.

But we do it. We must. We have over 50,000 applications. We will deny more than half of them. And by the way, that half is amazing, like my daughter, which makes it all the harder. Supply and demand. Mission driving admission. All valid and logical, but this year especially, it is a part of the job that just sucks.

It WILL Be Okay

If you know me, you know I am a positive person, and there is no way that I can write a blog that starts with me being insubordinate to my incredible boss and ends with me almost swearing. So, let me end on a high note: to the parents reading this, it will be okay.  Whether your child was denied at YOUR first-choice college, or THEIR first choice, it will be okay.  It has been a joyful, emotional, and eye-opening ride and I have newfound perspective and patience.

As the end of this amazing college search is in sight for my family, I’d like to recognize and give gratitude to the following.

West Virginia University, you were the first school to admit my daughter.  I can still see the excitement on her face when she opened that email. We sang “Country Roads” at the top of our lungs. I am so impressed by your communications. They are warm, welcoming, and positive!  You seem to intuitively know the questions that we have at any given time.

Providence College, you hosted a FANTASTIC open house. I know how much work went into that event and you did it with grace and style…. and SNACKS!  You made my daughter feel welcomed and comfortable from the start.

Barry at Pitt, in the middle of a record-breaking season, you took the time to reach out to me and answer my questions. I am grateful to you and can’t wait to sit on a panel together IN PERSON once again.

University of Rhode Island, thank you for recognizing my child’s talent and success.  I whole heartedly agree with your assessment of her!

Eli Clarke I am grateful to you for your wisdom, friendship, and support and for your amazing Tik Tok @mr.c_collegecounselor, which offered my daughter and so many others exceptional advice throughout the process.

WHS Counseling Staff, I don’t know how you do it. This has been such a wild and intense year for you. Somehow you have managed to balance crisis management, mask wars, and 1,000 other things you do in a day and still make yourselves available to help students with their college search questions. I SEE YOU!

Rick Clark, for your great insight, which, even in the throes of disappointment, is calming and rational and brings us back to earth.  Maybe we could just forget that I wanted to stick your blog in a sunless place?

Kathleen Voss has worked in college admission for over 25 years. She joined the Georgia Tech Office of Undergraduate Admission in 2013 as the Institute’s first Regional Director of Admission. Prior to Tech, Kathleen worked regionally for Manhattan College and as the Associate Director of Admission for Regis College in Massachusetts. She is a member of PCACAC and serves on the Admission Practices Committee. She enjoys spending time with her husband and two daughters and volunteering in her community.

 

 

 

 

 

 

 

 

Applying to College Isn’t Like The Movies

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This week we welcome current Admission Digital Media Student Assistant Sarah Engel to the blog. Welcome, Sarah!

This admission blog has long been written by experts in application evaluation, the admission counselors themselves. But they’ve always hoped you would seek out additional voices in your college admission experience as well—students who can share the culture and community of their colleges as they experience it every day, who can provide been-there-done-that support and encouragement as you navigate the college admission experience. And truly, as a current college student, and the first to write on this blog (no pressure!) I can echo the importance of those lived perspectives. I know first hand that when you’re actually in the midst of gathering your materials, writing your essays, and sending them off to colleges with the click of a button, it can all seem a little…surreal and disconnected. Not only do you have academic and social pressures from your friends and family, you likely have your own, internal expectations and media driven perceptions that hover over you like a dark storm cloud. 

Press Play

Growing up, I recall seeing countless teen rom coms and dramas in which the protagonist is somehow accepted into a prestigious university. Serena van der Woodsen from Gossip Girl being admitted to Brown University despite never attending class? Aaron Samuels from Mean Girls getting into Northwestern despite not understanding calculus? And, of course, the entire cast of High School Musical committing to Ivy Leagues, Juilliard, Stanford, and UC Berkeley? Not once did I see them studying between musical numbers in the gymnasium!

Disney family singalong: Zac Efron joins 'High School Musical' reunion

Now, in the age of social media, we are constantly exposed to “Reacting to my College Decisions” videos of shrieking students surrounded by family members, deserving student stories on Good Morning America being posted across Twitter, and congratulatory Instagram posts for friends committing to universities. As exciting as these seem, I know from experience how they can affect one’s mental health. The neverending stream of collegiate content across the internet, film, and television puts an invisible weight on the shoulders of students to perform well. Audiences (myself included) love the satisfaction of a loveable character embarking on a new, happy journey. But how realistic is the journey really? And what does this fascination with college in the media mean for real students applying to real schools?

Take a Pause

Spoiler alert: life isn’t always like it is in the movies (seriously, how do characters have so much time to hang out before they go to work and school in the morning?) and social media isn’t all that realistic either. When your admission experience looks different from everyone’s social media highlight reel, and Disney’s happily-ever-afters, that can feel a little lonely. But you’re not alone. My hope for you is that you’ll be kind to yourself. Check in on your friends, check in on yourself, have honest conversations with each other, and set boundaries. Hey, I work with digital media in our office, and while we hope to provide helpful content to students, I know that muting and stepping away from the screen can absolutely be an act of self-care. Taking breaks isn’t just healthy, it’s necessary.

Fast Forward 

Let’s look beyond the admission decisions: a fast forward through time for you, a rewind in time for me. Though it feels recent, I applied to college over three years ago (how is that possible?!). I remember dreading meetings with my college counselor, stressing over standardized test scores, reading my essays over and over, asking for recommendation letters, and that agonizing waiting period after applying. But then came the spring of 2019, and I was perfectly calm. Excited for the future, researching classes and clubs, planning out my dorm room decorations, and connecting with future classmates on social media. So much has changed for me since then! What hasn’t changed, however, is this truth: that, after the dust settles and the whirlwind of admission hype and headlines is behind you, what’s in front of you is an opportunity that’s yours to embrace. The keyword here is embrace. You may receive many admission decisions in the months ahead, ranging from exciting and surprising, to disappointing and… “you mean to tell me I have to send them more information?!”  The admission decisions themselves may not be yours to make, but choosing how you move forward, is. 

When I was a freshman in high school, I dreamed of going to a liberal arts college in the northeast. Perhaps Yale University, like Rory Gilmore (Gilmore Girls), or NYU, like Lara Jean Covey (To All The Boys I Loved Before). I thought, with my grades and extracurriculars, I’d be able to get in anywhere and everywhere, that I would live out the dark academia aesthetic of my dreams (a la Harry Potter). But by the time I was touring and applying to colleges, that fantasy seemed so far away. I had to face a reality check somewhere around junior year. I realized I wasn’t getting many scholarships at private, out-of-state schools. I also came to understand that I didn’t want to be all that far from my family. That I could always revisit the liberal arts school dream for graduate school. 

As colleges prepare to release decisions in the coming weeks and months, I hope you take away at least this message: it works out. Everything will be okay. Your admission decisions might not be the fairytale ending you first imagined, but that’s because they were never really an ending at all…just the opportunity to embrace a new storyline, whatever it may be. Don’t be discouraged if your fictional hero or heroine is accepted to every school they apply to, or if your best friend got a better scholarship than you. Remember that you are the protagonist of your own story on your own path. It might not be easy, but try your best, and believe me, #ItWorksOut.

Sarah Engel is a third-year LMC major from Dunwoody, Georgia. Her involvements have included the North Avenue Review Magazine, LMC CoLab, Excel Program, German National Honor Society, and FASET. Now, she works as the digital media assistant for the Office of Undergraduate Admission. 

 

 

Launching Your College Application

This week we welcome the Director of Communications for Enrollment Management, Becky Tankersley, to the blog. 

In early September, you may have noticed a change in Georgia Tech’s Undergraduate Admission website. After (many!) months of talking, planning, building, and testing, the new admission website was ready for action!

From a user’s perspective, the new website simply appeared one day. But from a development perspective, the site came to fruition after more than a year of research, planning, testing, and development.

As the launch date approached, Rick noted, “You know, I bet there’s a blog you could write about that.” As I reflected on the process and the outcome, I can see the parallels between launching a website and launching a college application. Neither process happens quickly… yet each ultimately comes to life with a quick click of a button.

As you work to prepare to launch your college applications, here are a few tips on how to plan ahead for success.

Build your team.

Website creation involves a lot of communication, and a tight-knit team to make it happen. Our team includes a Web Developer (with knowledge in coding, servers, and security); a Marketing Specialist (who researched analytics and organized content based on user navigation and data); and a Graphic Designer (who creates imagery and ensures we’re in line with brand standards). My job was to keep us all organized, creating timelines and paving the path forward through conversations with all the other people invested in the project (including admission leadership, Institute Communications, and web hosting).

Each role is different, yet each is critical to the ultimate outcome of the project.

Your action item:

Who is on your team? This is likely your first (and perhaps only) time going through the college application process. It’s critical to have a close team around you to help along the way. Your team may include a parent/guardian, high school counselor, and another trusted adult like a teacher or coach.

Talk with your team, listen to their guidance, and lean on their experience as you go through the process. Most important, be sure this is a team you can trust. There will be moments when you can’t lean on your own knowledge to find a solution, so be sure you have a good team to support you through the process.

Do your research.

Building a website isn’t as simple as creating content and hitting “upload.” We first did our research. We talked with admission leadership about what they wanted in their new website. We talked with Tech’s web team to learn about differences in platforms and servers. We did a deep dive into data, using analytics to learn which pages were used often and which ones weren’t. This data also enabled us see user paths, revealing areas where users were getting lost when trying to navigate from one point on the site to another. We completed a competitor review to determine the best practices in our industry and see what else we could implement (imitation is the sincerest form of flattery, right?).

Your action item:

We’ve said it many times, but it’s worth saying again: do your research before submitting a college application! Here are a few places to begin:

  • Dive into data. Explore the Common Data Set (CDS) for the schools on your list. The CDS allows you to look at public historical information, providing insight, perspective, and trends by looking at multiple years. Check out our previous blog on how to analyze this data on your own.
  • Review mission statements. University mission statements aren’t just flowery verbiage to put on the “about us” page. Mission statements (and strategic plans), drive institutions toward their enrollment goals. Institutional missions matter, so review these statements to ensure your values align with the values of the colleges where you apply.
  • Understand application plans. Early action? Early decision? Regular decision? Rolling admission? Application plans vary from college to college. Check out our podcast for insight into how these plans work.
  • Know the outcomes. Some admission decisions are simply “admit” or “deny.” But in many cases, it isn’t that clear cut. Understand the variety of admission decisions you may receive from each school on your list. For example, Tech admits first-year students to both the fall and the summer terms, yet each year we talk to students are caught off guard. Doing your research now can save confusion down the road.

Create a plan.

When you’re on the cusp of a huge project, it’s easy to get overwhelmed and wonder how you’ll get from Point A to Point B (much less Points C, D, or E). Before starting the work, first create a plan—and begin with the end in mind.

We knew the admission site needed to launch the first week of September. Once we identified the completion date, we created deadlines for our tasks and goals. We then shared that timeline with other groups who would play a role in the site launch. Creating a plan made it simpler to stay on target and keep everyone on the same page.

Your action item:

Look at your research (you didn’t skip that step, right?) and write down all of your application deadlines and due dates. You may need to add in additional dates, such as when to take the SAT or ACT, or when a recommendation is due. Put these dates on your calendar, and just as important, make sure your team has those dates as well!

Don’t allow a lack of planning on your part to create stress and panic for someone else in your circle. Mistakes do happen, but if you fail to meet a deadline because you a) didn’t plan for it, or b) didn’t tell someone else about it, then that responsibility falls on you.

Check Your Progress

Once the plan was in motion, our team met on a weekly basis to check in on our progress. Each week we had new action items to complete in order to keep the project on track. Inevitably, we came across unexpected (and unplanned!) challenges. Weekly meetings enabled us to address problems and/or issues quickly, as well as keep each other accountable on our progress.

Your action item:

Schedule regular check-ins with your team to make sure you’re all on track. There may be times you need to meet more, or less, often, so adjust accordingly.

Inside tip: As you get ready to hit “submit,” be sure you aren’t doing so at the last possible minute! As application deadlines approach, we see a tremendous increase in website traffic along with phone call and email volume from panicked students. Even if you do everything right on your end, expect the unexpected! Real-life examples (that, yes, I have actually seen happen!) include power outages, Common App glitches, internet issues, natural disasters (e.g. hurricanes or wildfires), and unexpected sinus infections that keep you stuck in bed for a day or two.

Take our advice: don’t wait until the last minute!

Follow up.

The morning of the site launch, our web developer did some coding magic and poof! The new admission website was live. But, was the project really complete? No!

Once the site was live there was a list of follow up items to complete, such as addressing 404 errors, helping people find new links, updating email templates, and notifying our division, campus partners, and campus communicators that the site launched and to update their information accordingly.

When a project is nearing completion, I can hear the voice of one of my mentors in my head: “What does ‘done’ really mean, Becky?” It makes me think twice before declaring a project complete, as there are always a handful of follow up items to address.

Your action item:

“What does ‘done’ really mean, (insert your name here)?” Although you may have hit “submit,” you’re not really done!

Access your applicant portals once you have access to do so. Check your email for any messages regarding your application (and READ them)! Allow time for all of your documents to find their way to your application, and monitor your applicant portal for updates. In some cases, an application that is marked as “complete” is later marked “incomplete” if an application reviewer determines more information is needed. Check out my previous blog for tips on what to do while you wait for your admission decision.

Lastly, once you’ve hit submit, celebrate! It sounds cheesy, but take a moment to reflect upon the goal you just accomplished. Applying to college is no small feat—well done! And be sure you to let your team know you’ve submitted your applications, too. Better yet, let them know by saying THANK YOU.

After all, it’s a team effort!

How Does the Admission Review Timeline Work?

This week we welcome Assistant Director of Digital Media, Samantha Rose-Sinclair to the blog. Welcome back, Sammy!

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Have you ever wondered how the Macy’s Thanksgiving Parade works? Or how sneezing works? What about the Manhattan Grid? One of my favorite podcasts (besides ours, cough cough) has got you covered. Stuff You Should Know indulges your curiosities about the stuff you didn’t know that you didn’t know. But, in over 1600 episodes, it seems there’s one question they still haven’t answered:

How does the college admission review timeline really work?

To be fair, that’s probably far too specific of a question for Josh and Chuck to answer. Luckily, I know a guy who knows a guy who met someone once that can answer it instead. (It’s me. I’m that someone.)

You may be curious “what’s actually going to happen with my application?” and then later wonder “what’s taking so dang long?!” Sure, submitting a college application can feel like shouting into a void, or putting something into a black box and waiting to see what comes out the other side. The truth is that “black box” of admission review is a highly coordinated and active effort among admission reviewers. So, while I can throw some advice at you to “keep perspective and live in the now!” or “control what you can control!” or any other number of bumper sticker slogans, I also get that some may find comfort peeking into that black box.

Disclaimer: While there is a fair amount of similarity in holistic admission practices between schools, there are also many logistical differences. Different schedules, admission team sizes, application pools, and different priorities… you get the idea. For that reason, we’ll primarily speak for ourselves here and use Georgia Tech as an example.

Initial Review

After your application and required documents have been received and matched in admission databases, your file is complete and ready to review. You’ll see plenty of variability here. Most colleges group their application reviews either by geographic area or by academic colleges, some have team based initial reviews, while others have individual counselors perform a full initial review. Regardless, this all takes time.

In our office, the majority of time (roughly two-thirds) between an application deadline and decision notification is spent on this initial, in-depth reviews of files. However, there’s not an absolute goal for files per day, or minutes per file. Last year, our team fluctuated anywhere between 500-1,300 combined files reviewed in a day. (The varying schedules of our part-time readers also contribute to that fluctuation.)

Our admission office utilizes the team-based approach mentioned above. Prior to Covid we used something called Committee Based Evaluation, but given our readers’ variations in schedules due to the pandemic, we moved to a Linear Application Review Process.

Yes, we call it LARP. No, not that kind of LARP.

This is the same collaborative approach, shifted to a sequential instead of synchronous process. Some of the team members are reviewers who are familiar with the applicant’s geographic region and can contribute knowledge of the territory and the school to the review. (This is where it becomes especially helpful to review all complete applicants from the same school at once!) In addition, the applicant will receive a review from another reader who specializes in reviewing the content of the application: honors, activities, essays, and so on. The combination of those reviews will give a sense of the student, their environment, and their fit to the Institution.

Committee

In some admission review processes, it’s clear within first review whether applicants are a fit or not, and applicants will come out of those first reviews with a preliminary admission decision. For other offices, they’ll review some students again, or all students again, in committee once they’ve completed a critical mass of first reviews and have a better understanding of the pool.

My understanding of admission committee growing up was based entirely on a scene out of Legally Blonde: a dozen men in blazers in a dark room with furrowed brows and rejection stamps in their hands. Rest assured this is not reality, especially in virtual environments last year where committee review took place at home on a video call and with a blanket, my cat, and (ideally) Cheez-its.

In committee, admission counselors have conversations about the initial reviews on the files, discussions around shaping the class, and exchanges on how applicants may fit with the institution and its priorities. Admission counselors may also receive feedback from their school’s administration, deans, and stakeholders about priorities and enrollment targets/goals for that year.

In our case, the territory manager will remain in these conversations, along with other staff members who can provide new and additional perspectives to the review of the application. Last year we spent about two weeks in committee per application round, give or take a few days depending on the volume of applicants. Our team utilizes a lot of smaller committees, while you’ll find that other schools may use one or two larger committees. For our process, this means that every member of our small committees (2-3 people each) has a voice and a role in the conversation. It also means that while we’ll come pretty close to our final decisions, there are a lot of decisions happening in several committees at once, and we won’t hit the exact number of students we intend to give admission offers. Therefore, the last week or two prior to decisions being released is spent making final adjustments.

So now you know!

That’s the black box. Why does it take so long?

  • It takes several months to have thorough, purposeful conversations thousands of times over. There’s no Excel formula, magic eight ball, roll of the dice, or throwing darts at applications to see who we land on, which is for the best. My dart throwing skills are abysmal.
  • We’re shaping a class: At selective institutions using holistic review, we can’t make one student’s decision and then immediately spit it back out. It takes months of adjustments while reviewing the whole pool to come to our collective final decisions. That means that no single applicant’s decision is ready until they’re all ready.

Again, admission review is similar in many aspects from school to school, but it can also vary in many ways. As you read colleges’ websites and attend information sessions or talk to their admission counselors, you can likely get some insight into those differences. And as always, ask questions!

Same Kind of Different, Part 2

This week we welcome Director of Communications for Enrollment Management, Becky Tankersley, to the blog. Welcome, Becky!

Listen to “Same Kind of Different, Part Two (Lets Talk Communication!) – Becky Tankersley” on Spreaker.

Let’s do a quick exercise: imagine its admission decision release day. You worked for weeks to prepare. You’ve collaborated with a variety of people to be sure you completed every action item on your list. Now you’re online, eagerly checking Reddit and College Confidential to see what other people are saying. You may be sending frantic texts or emails to others who are also waiting, making sure there isn’t something you overlooked (even though you know for a fact you’ve checked everything at least a dozen times). You wait… you watch… until the clock hits noon and the decision is released.

Sound familiar? What I just described is decision release day from an admission or enrollment communicator’s point of view!

Just as a tremendous amount of work goes into reviewing admission applications, a tremendous amount of work goes into the communications behind those decisions. In Same Kind of Different, Rick talks about the time and energy spent by his staff in reading applications (and I can confirm that YES, he’s being honest when he says EVERY application is read by an actual human, often multiple times).

The Communications Conduit

Our communications team does not read your application, but we do serve as the conduit between the admission team and you. Our staff writes your emails and letters, creates and updates websites, designs mailers and flyers, and generally keeps the communication train moving. Preparing communications for decision release is not unlike you preparing your admission essay: we write the first draft. We review it with admission. They make edits. We make revisions. We send it back and forth anywhere from 2-10 times.

Making a list, checking it twice (or twenty times)…

After it’s final, it THEN goes to our editor in Institute Communications to ensure it makes sense to someone outside of the admission world (after you’ve lived and breathed admission for several years, not to mention read something 100+ times, it takes an outside perspective to ensure admission jargon doesn’t creep in and those pesky typos and/or broken links are caught). They review. We edit. Once that’s complete, we upload the final version into your admission portal. And guess what? Then we review it again!

Letters, portals, emails, forms, websites, FAQ pages, print pieces. I’ve been involved with decision release for almost a decade, and the importance of the moment has not yet diminished.

Watching and Waiting

During the week before decision release, we watch Reddit, College Confidential, and hashtags on social media (I confirm what you suspect—we are watching!). What are you seeing? What are you saying? Every year we see applicants frantically search for any little sign that might indicate a decision. A fourth tab in a portal? A Pay Now button? An email from financial aid? Just as you are constantly checking and digging, we’re constantly listening and reviewing until decisions are out. Your online chatter helps us identify any gaps we may have missed.

It’s not lost on us that every little thing makes a difference. We see the tension and anxiety many of you experience. Your work has all led up to this moment. It turns out we’re not that different. While you anxiously wait for a decision, we anxiously wait for you to receive that decision. We’re aiming for a smooth process for you… one that is clear, transparent, and gives you all the information you need, avoiding confusion along the way.

Nowhere Near the End…

At this point in the year, most admission decisions are out from schools around the nation. While you may not have received all the admission decisions you hoped for, there’s no doubt you’ve gotten in somewhere (likely many somewheres!) amazing.

Getting in is a big accomplishment… but it’s nowhere near the end of your journey. So, what happens now?

Finish the drill.

You’ll find your email inbox incredibly full over the next month, and it’s imperative that you read what we send! Your admission application was just the beginning… now that you’re “in,” there is a litany of next steps to complete. Deposit deadlines, financial aid completion, housing, orientation, learning communities, visit events, meet and greets… these are only a few examples of the communications you will receive. Read the emails from the schools where you’ve been admitted, and regularly check your applicant portal as well.

Pay attention to dates.

As mentioned above, many of the communications you will receive are time sensitive. And, while inconvenient, the deadlines vary from school to school. Not only is there variance from school to school, you’ll see differences at the same school from year to year (for example, last year Tech’s deposit deadline was May 1, and this year it’s May 3).

Don’t assume the deadlines that applied to your sibling or friend who got in a year ago are the same deadlines you have, especially since we’re all still operating amid a pandemic. Read the information, and pay attention to the dates. Inside tip: any school with a CRM (customer relationship management) can see what emails you’ve opened, and which ones you didn’t. If you miss a deadline and say “I didn’t receive/see that email,” well, it’s not going to hold any weight when we see that you 1) received it, and 2) opened it.

Yes, it matters!

After you’ve done the work to apply, be admitted, and pay a deposit to commit, following the steps above still matter. We know your inbox is overloaded. I promise we try not to make it worse! Be assured that the communications we send to you are mission critical. Our job is to be sure you to know what is next, what opportunities are available, and the deadlines looming on the horizon. So, don’t slack off now! You paid attention before you were admitted, and it’s even more important that you pay attention now.

A Tip of the Hat

Communication teams typically don’t receive the same attention that admission and financial aid teams do. After all, those offices are the boots on the ground, talking personally to students and families from year to year, creating relationships and adding the personal touch.

But standing quietly in the background are communicators making sure the information you receive is clear, understandable, useful, and most importantly, correct. From web developers to information technologists, marketing specialists to editors, graphic designers to mail house teams, there are many people working behind the scenes to get the job done.

So, here’s to you, campus communicators! The work you do matters, and admission, recruitment, and enrollment couldn’t happen without the work you do. Thank you!

Becky Tankersley has worked in higher education for more than a decade in a variety of roles in admission and enrollment management. Before starting her career in education, she worked as a television news producer. Her current role blends her skills in communication and love of college recruitment. Becky is the editor of the GT Admission Blog, and also serves as a Content Coordinator for the American Association of Collegiate Registrar and Admission Officers.