Over the last 20 years I’ve had the privilege of traveling around our country and the world speaking to families about college, the admission experience, and higher education. During that time, both the work and the landscape have shifted dramatically. There is no question we currently face some unfortunate macro trends and realities: tuition costs […]
More and Less, Part 3
Over the last two weeks, we’ve covered the mores and less’ I’m hopeful to see from college admission professionals and school counselors. In that same time, I’ve also been reminded of just how busy high school students are. So in hopes you might actually read this between bites of a burrito or while waiting for […]
Communicating Thanksgiving
Each Monday morning our Communications Team meets. Our agenda is broken into four basic parts: Immediate outbound: We discuss mass communications via email and address what applicants need to know about the admission cycle. What expectations do we need to set on timing? What are we communicating to prospective students to help them better understand […]
Run YOUR Race
I went for a run in the woods the other day. I do that a lot this time of year. Last weekend it was a 15-mile trail race in North Georgia. In early December, I’ll go 19 miles through the rolling pines near Warm Springs, GA, where FDR famously spent time. Late fall and winter […]
The Event Planner’s Guide to a College Application
This week we welcome Associate Director for Guest Experience, Andrew Cohen, to the blog. Welcome, Andrew! As the leader of Georgia Tech’s campus visits team, part of my role is to plan and execute our daily visit program, open houses and events. I love the thrill of event planning – from the initial conversations about the […]