Three years ago, I wrote a blog about my family getting lice. Here is how it went down. Cue dream sequence… My wife called to tell me some horrible news. “Our daughter has lice.” “Oh, crap.” “No. Lice. She has to leave school.” “Okay. Got it.” Since my wife works at a hospital she can’t […]
More and Less, Part 4
Over the last 20 years I’ve had the privilege of traveling around our country and the world speaking to families about college, the admission experience, and higher education. During that time, both the work and the landscape have shifted dramatically. There is no question we currently face some unfortunate macro trends and realities: tuition costs […]
More and Less, Part 3
Over the last two weeks, we’ve covered the mores and less’ I’m hopeful to see from college admission professionals and school counselors. In that same time, I’ve also been reminded of just how busy high school students are. So in hopes you might actually read this between bites of a burrito or while waiting for […]
It’s The Most Wonderful Time of Year?
While the air may be filled with songs and the streets lined with lights and decorations, the holidays can be a frenetic and stressful time. If your family is like ours, the number of obligations over the next few weeks is staggering. Parties, school functions, visits from relatives, and holiday travel quickly result in a […]
Communicating Thanksgiving
Each Monday morning our Communications Team meets. Our agenda is broken into four basic parts: Immediate outbound: We discuss mass communications via email and address what applicants need to know about the admission cycle. What expectations do we need to set on timing? What are we communicating to prospective students to help them better understand […]