This year we moved our Regular Decision Deadline from January 10 to January 1. When we initially made the call to change the date, one of my boss’s biggest concerns was that “we would ruin New Year’s Eve” by “making them” stay in to apply to Tech.
My counter was two-fold. First, the application opens on August 1, so we’ve “given” them five months to apply. How long do you need to write a few paragraphs and ask mom and dad some questions about their jobs, degrees, and residency?
Second, let’s not forget about January 1. Even if they stay out to celebrate NYE, they still have ALL DAY January 1. And, predictably, 3,500 students did wait to apply for 2017 in 2017.
I can relate. I started this series on The Admission Team in early November and committed to finishing before we went back to work January 3, and here I am writing this on January 2 (with all the time in the world to meet that deadline). Takes one to know one.
We’ve worked through The Communications Team (Defense), The Operations Team (Offensive Line), The Initial Review (The Bench), and The Recruitment and Holistic Review Team, (WRs and RBs). And that leaves us with just one position left to cover: The Director/Dean/AVP (or some other fancy title) of Admission. You can basically throw in folks with titles like Associate and Senior Associate to this group as well.
These are the Quarterbacks of the team. They call the plays, scan the entire field, read defenses, and align their team’s talent in the right positions to be successful. They make strategy and personnel adjustments as the game progresses in order to lead their team to victory. Consequently, they are typically the names on recruitment and decision letters, the spokespeople providing quotes to journalists, and they’re also the ones who take the heat when goals are not met.
These folks are part demographer, part pitch-man, part cheerleader, part bridge-builder, and of course, part soup maker.
Directors and Deans are over-“meetinged.” They spend time looking at historical trends of applications by state or major or some other category; they are concerned about demographic shifts; they are constantly refining predictive models in order to be sure they bring in the right class size and make-up. They field way too many calls from vendors wanting to sell them services. They meet with and listen to alumni, presidents, provosts, deans, donors, board members, legislators, and other key constituents, and attempt to translate sweeping five-part mission statements and aspirational future casting about the university into succinct, engaging messages that can be easily understood and attractive to students and parents.
Now, I’ll be the first to admit we don’t always get this right. I’m sure you’ve seen plenty of glossy, shiny brochures with phrases like “Invent your future” or “Be Bold” or “Find it here.” Trite? Cheesy? Sure. But next time you scoff at one of these short verb-led challenges on a mailing, imagine if instead it read “Engaging students in co-curricular and inspiring world-class education in order to create global citizens committed to endeavoring into passionate, meaningful dialogue for life-long learning and the cultivation of future impact.” (The reason you know I made that up is there are nearly ten mono-syllabic words).
These folks are multi-taskers (and often caffeine junkies) who have become masters of slipping out of meetings with influential alumni in order to quickly welcome a group of visiting sophomores to campus.
Quarter Backgrounds (see what I did there?)
If you look at quarterbacks around the NFL, you’ll find their backgrounds and personalities vary widely. Eli Manning comes from a family that’s basically football royalty. He attended a prestigious private school in New Orleans, and played big time college ball at Ole Miss in the nation’s biggest powerhouse conference. Joe Flacco went to the University of Delaware (Go Blue Hens!) out of the Colonial Conference– far more known for basketball than football– and attended public high school in New Jersey. Cam Newton has a gregarious and sometimes flamboyant personality. Drew Brees… not so much.
And so it goes with admission directors and deans. There is no template or mold. Accountants have CPAs. Lawyers have JDs. Look at some of these biographies online. Music majors, MBAs, PhDs in History and Fine Arts. Some have parents who were long time deans with a deep lineage in higher education, while others are converts from corporate America or have migrated from other parts of academia.
But there is one trait I’ve found applies to all of the folks: they are extremely genuine. They deeply want to see young people thrive and succeed. They believe in and love the school they represent.
What’s it to you?
Like quarterbacks in football, these are typically very goal oriented, driven people. They spend a great deal of time analyzing, tweaking, refining. They like to win, they like to compete, and they want their team to be the best. But they are also committed collaborators. They share ideas and best practices, even with direct competitors, because they want to see others become better. They are humble people who know that even with all the skill in the world, there’s no way that they can individually recruit or enroll a great class. They need the full investment of their campus community, alumni community, and the team around them. No quarterback throws a pass to himself. And without support from the team, they’d be on their back every play.
Knowing this about the people who are recruiting you or reviewing your application is not going to give you any kind of edge when it comes to “getting in.” The truth is that most applicants never meet the dean or director of the colleges to which they apply or ultimately attend. But it is important to know what type of person is behind the emails, or the marketing materials, or the counselors and other admission representatives that you do meet. Their values and personality and priorities drive and transcend a great deal of what you see and experience. These are people who strive to create access to higher education for all students, and are fully committed to enrolling thoughtful, dynamic, diverse classes.
Post-Game Press Conference
If you have taken away nothing else from the parallels between positions on a team and the roles people play in the admission office at universities around the country, please remember this: the work of recruiting students and making admission decisions is deeply human. Unfortunately the vocabulary of this field (application, process, deadline) dilutes that very important truth. But it is critical that you know this, because ultimately you’re not applying to an institution. An institution does not teach nor inspire; a community does these things.
Now that you know the people of college admission, make your experience about the people. Don’t let the list of schools you apply to or ultimately choose be about where they are ranked, or what that name might look like on a bumper sticker. Don’t let the claim that you “got in” dictate your decision. Instead, make it about finding a distinct community where your talents, your goals, your skills, your vision, and your aspirations align with that team.
Tune in next week when we’ll be talking about something other than football.
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