Turning a Loss into a Big Win

This week we welcome Communications Manager (and former Assistant Director of Admission) Becky Tankersley to the blog. Welcome, Becky!

A couple of years ago a piece of Atlanta history came crashing down. A key step to opening Mercedes-Benz Stadium was imploding the Georgia Dome. As with most major demolitions, news crews from all over the city were there to cover the action. After all, who doesn’t love to see a good building implosion?

The Weather Channel’s coverage easily won the internet that day. The timing couldn’t have been worse for a city transit bus to roll in and completely block the biggest moment of the event, which only lasted around 30 seconds at most. The frustration, disappointment, and angst in the videographer’s voice is priceless.

 

Before working in higher education, I was a television news producer. So much of my fascination (and pure enjoyment) of this video has to do with my knowledge of what goes on behind the scenes of live tv. That experience gives me some insight into what likely happened off-camera that day:

1 – No doubt the videographer scouted out the ideal spot to capture the action days, if not weeks, ahead of time. There was a plan in place!

2 –  He arrived at said location in the early, early morning hours on a very cold day, maybe as early as 4 a.m., to test his equipment, set up the angle, and be sure he had a clear connection for his live shot back to the station.

3 – Meanwhile, back in the newsroom, a whole host of staffers—including producers, directors, and anchors—were all waiting for this video and had centered their newscast around it. The bus was not included in any part of the script.

What should have been a straightforward live shot ran off the rails, and the outcome wasn’t anything close to what anyone expected. As for the videographer, in that moment he’s likely thinking a lot of things, including, “This bus ruined everything. Why did this happen?!”

Transit Buses and Admission Decisions

How does any of this remotely relate to college admission, you ask? This month a host of colleges and universities across the nation released their early admission decisions. While I don’t know exact details on percentages, the law of averages tells me many students did not get the news they hoped for. In fact, more students likely received a decision that starts with a D (defer or deny) rather than A (admitted).  If you find yourself in the D group, you could say you’ve had a Georgia Dome experience: a bus rolling into your frame at a critical moment, completely blocking you from the one thing you’ve worked so hard to get.

It’s easy to feel defeated. Nothing says “Happy Holidays” like being put off for another few months, or getting flat out rejected, by your dream school.

So how can you handle it when a bus rolls into your live shot? Take a few lessons from the Georgia Dome incident.

Trust the process. There’s two ways to look at the bus: you can get mad, shout, yell, throw in the towel, and give up. Or, you can get mad, shout, yell, and… wait. The bus in front of you will eventually move, and you’ll be left with a completely new perspective. Once the bus gets out of the way, you’ll have some great choices—so get ready.

Assess where you are now. You can’t go back in time and change your application, but you can look at where you are now and choose your next step. If you were deferred, is there a piece of information you can add into your deferred applicant form? Will their admission office accept an updated transcript with fall grades? If you have open applications at other schools, are you meeting their deadlines and turning everything in that they need to make a decision? If you were denied at one school, do you have applications in at others that fit what you’re looking for in a college experience? There are still colleges that are accepting applications, so get those apps in!

Accept it. Sounds a little harsh, but bear with me. You might ask, “how does she know what it feels like to be turned down by your dream school?” I actually know exactly how it feels. When I was a senior one of the Southern Ivies was at THE top of my list. I was in love with this school in every way. I applied Early Decision and was deferred to Regular Decision. A few months later, I was denied. It’s been 20 years, and I still remember receiving the letter, sitting down with my parents, and crying for three solid hours. I felt disappointed, sad, and betrayed. I had to allow myself time to mourn the end of my dream. Then, I looked at the other colleges where I was admitted, chose the school I felt would be the best fit, paid an enrollment deposit, and never looked back (p.s. I made a good decision, too!).

I bet the videographer also allowed himself time to lament his ruined live shot. But then he picked up his camera, jumped back in the truck, and headed off to the next shoot. Because that’s how news, and life, works–as one story ends, another is beginning.

Turning Abject Failure into a Big Win

Here’s the point: at the end of the day, what may have felt like abject failure to the guy behind the camera actually turned into a huge win for him, and his station. The Weather Channel embraced the video and put it on YouTube. As of today it has more than 1.4 million views! There is no way their coverage would have gotten so much mileage had everything had gone right that day. The video went viral and trended for days. National news outlets picked it up, and in no time spoofs were made of the incident. The internet loved it!

Even the associate science editor at The Weather Channel at the time was able to joke about it.

I’m not telling you to broadcast your defer or deny all over social media (in fact—please don’t). What I am telling you is what looks like, feels like, and is one of the hardest moments of your life will eventually turn into something good. You will find a college to call home… you will find a school that wants you on their campus… and when you get there in the fall, the sting of this decision will fade away as you make new friends, pursue new dreams, and make new memories.

Hang in there… easy to say, hard to do, but please try. The holidays are here, and you have a couple of weeks to rest, recover, and breathe. Be with family and friends, do something fun, read a book for enjoyment (not school!), and invest in your overall well-being. You’ve got one more semester left before your life changes… clear your head, and get ready. Great things are ahead!

Editor’s note: This post first appeared on the GT admission blog in December 2017.

Becky Tankersley has worked in higher education for more than 10 years. She joined Georgia Tech in 2012 after working at a small, private college in the mountains of Northeast Tennessee. Prior to working in higher education, she worked as a television news producer. Her current role blends her skills in college recruitment and communication. Becky is the editor of  the GT Admission Blog, and also serves as a Content Coordinator for the American Association of Collegiate Registrar and Admission Officers.

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Author: Rick Clark

@gtadmission