“You’re going to be out 14 nights in November?!” Now. What I should have said was… nothing. But what I actually said was, “Yes. But I’ll definitely be home for Thanksgiving.” Let me back up. My wife and I have a planning and calendar meeting each month. This exchange (well, that and her getting up […]
Turning a Loss into a Big Win
This week we welcome Communications Manager (and former Assistant Director of Admission) Becky Tankersley to the blog. Welcome, Becky! A couple of years ago a piece of Atlanta history came crashing down. A key step to opening Mercedes-Benz Stadium was imploding the Georgia Dome. As with most major demolitions, news crews from all over the […]
It’s The Most Wonderful Time of Year?
While the air may be filled with songs and the streets lined with lights and decorations, the holidays can be a frenetic and stressful time. If your family is like ours, the number of obligations over the next few weeks is staggering. Parties, school functions, visits from relatives, and holiday travel quickly result in a […]
Remember The Important Things
What am I forgetting? Sunday, December 1 7:13 a.m. – I awake to the faint sound of singing. This is not typical. Groggily, I open my eyes and look over at my wife. Dead asleep. 7:15 a.m. – I drag myself out of bed, pull on a shirt, and shuffle to the bathroom exhausted. After […]
Communicating Thanksgiving
Each Monday morning our Communications Team meets. Our agenda is broken into four basic parts: Immediate outbound: We discuss mass communications via email and address what applicants need to know about the admission cycle. What expectations do we need to set on timing? What are we communicating to prospective students to help them better understand […]