Change is the Only Constant

Listen to “Change is the Only Constant. Episode 5- Rick Clark” on Spreaker.

In the last few weeks, as the Coronavirus has become more of a reality in America, we have seen unprecedented change. Schools, professional sports, places of worship, and annual events have been postponed, closed, or canceled. Each day the headlines, number of known cases, press releases, and economic implications seem to multiply at head-spinning rates. To be honest I’m not sure what has been more disconcerting and harder for me to grasp, the fact that The Master’s won’t be in early April or that I’m now essentially co-teaching my kids’ (nine and eleven).

If you are a high school junior, I know you have a lot of questions about how this interruption to your normal life and academic career might impact your college admission experience. In a time when so much is shifting on a daily and weekly basis, I am not going to purport to know exactly how this is all going to play out. If someone has told you they have all the answers, you should run. They are either delusional or lying. Dangerous either way.

However, in times of uncertainty, I think it’s important to ground ourselves in what we do know. As it relates to your college admission experience, I’d argue that nothing has changed.

Nothing has changed

Colleges Need Students. (I figured I start with a mind-blowing revelation). Check your email inbox. I know you are getting a ton of messages right now. How did they find you? Traditionally, colleges buy names from the College Board (PSAT/SAT) and ACT. If you took one of tests, they’ve pulled you into their communication flow and are now attempting to recruit you.

If you were scheduled to take a now canceled exam, you should still expect to receive plenty of mail and email. How? Many vendors already existed who gather lists of students in high school via surveys or other methods. And while the actual sport of fencing may not be in line with current social distancing standards, you can be assured that other vendors are coming out of the virtual woodwork right now soliciting their latest, greatest algorithm for geo-fencing, digital marketing, and a variety of other multi-syllabic, often- hyphenated opportunities.Visual depiction of continuity amidst change

Sure. Currently the subject lines are not “Come visit us” or “See you soon on campus,” but the message is still the same:  We want you. We need you. We want to tell you all of the reasons why we are great, you are great, and we can be great together!

Colleges Expect Variance. I don’t know how your high school is currently teaching your courses. I DO know it varies widely across our nation and the world. We’ve heard some schools may only issue pass/fail grades for this spring. Others are saying they plan to simplify their grading scales for this term or may compress certain subjects into summer courses (assuming they are back in school by June).

Undoubtedly, a lot of nuance and diversity. This should not concern you, or make you fearful that you’ll be at a disadvantage. First, everyone is dealing with this unprecedented new reality and continually adjusting to unfamiliar territory. Second, admission folks are used to seeing varying curriculum, grading scales, and delivery methods. They are trained to ask questions and dig deeply into your transcript. Holistic review means they are not putting your GPA into a spreadsheet and multiplying by some quotient. They don’t expect uniformity. And given the global impact of Coronavirus, you should expect a lot of grace from colleges in the weeks, months, and year to come.

Colleges train readers and committees to consider your course choice and progression. Their assessment of your academic career in high school is never purely numerical or black and white.  Their biggest question is always what could you have taken and what you chose to take during high school. In that sense, nothing has changed.

You have a lot of options. There are over 4,000 colleges and universities in our country alone. Let’s be honest- the brochures they send are pretty standard, similar, and predictable.

Page 1: a picture of the football team winning. Sunny day, fans in the stands, cheering and hugging. Life is good.

Page 2: Three students of different ethnicities wearing that college’s shirt, hoodie, or hat sitting under a tree with a professor. The professor effortlessly strikes that delicate balance between youthful energy with sage wisdom and sits casually yet controlled at that perfect distance that says, “I care about you… but not in a creepy way.”

Page 3: A student standing on something high- perhaps near a statue, or on a mountain, or on a bluff overlooking the ocean, pondering life’s limitless possibilities. You get the picture. Literally.

The truth is that although these brochures may look the same, American colleges and universities vary widely. One upside of the many articles covering how Coronavirus is impacting higher education is that they shine a spotlight on this impressive, beautiful, vast landscape. In fact, I’d contest the diversity of our higher education system is one of our greatest strengths as a nation.

Good news for you is that right now schools are working extremely hard to create and publish all kinds of ways for you to interact with them online via social media, webinars, individualized appointments, and more. In the days, weeks, and months ahead, you are going to see great, new content from students, faculty, alumni, and campus organizations in a way that students before you simply did not.

Bottom line: You have a lot of options, just like always. But this disruption is going to be a catalyst for colleges to demonstrate their variety and incredible communities in even more accessible, unique, and compelling ways than ever before.

Everything Has Changed

I get it. In many ways, it feels like everything has changed: You’re not in school and it’s Wednesday at 1:32 p.m.; people around you are genuinely excited when they score a 18- count package of toilet paper; Waze timeVisual depiction of changing times estimates have been moving to an “earlier arrival time;” “Quarantine” bingo cards are popping up on your social media feed. What the…?!! Crazy, crazy days, my friends.

My hope is you’ll see this disruption to normal life as an opportunity. Things have slowed down dramatically. Eventually and progressively they’ll boot back up. As they do, you will have the choice to re-enter relationships, organizations, and daily life in a different way.

Take some time (since you should have more of it now) to ask yourself what you want to see change in yourself, your relationships, the way you interact on social media, and how you treat and communicate with family, friends, and “your neighbors.” I hope you’ll be an encouragement to others during this time of uncertainty. I hope your relationships with your family will be strengthened.

Spend some time reflecting on how you currently invest your time and what that indicates about your priorities and character. Now that you are not in your normal patterns or rhythms think about where your identity comes from and if that is authentic and accurate.

My hope is you’ll not see the weeks ahead as isolating or something to fear, but rather as opportunity to embrace and lead change. Ultimately, you may find avenues or passions for bringing that about on a larger, broader, more societal or global level, but the courage to do that starts by honestly examining your own mind, heart, and life.

What does all of that have to do with college admission? Absolutely nothing… and everything.

Our Bad. Your Problem.

We had an office retreat last week. One session included a quiz on Gen Z vernacular.  While our results were kept anonymous, I’m going to out myself and admit I did not score what most would define as high. “‘Ship them’, ‘Sips Tea,’ ‘Goat.'” As I watched one unfamiliar phrase after another pop up on the screen, I oscillated between trying to decipher their origins and thinking back on some of the popular phrases from my high school experience.  One of the most common, especially playing soccer, was “My bad.” Gen Z

I’ve come to realize “my bad” is essentially synonymous with “Bless her heart.”  A little girl trips during a ballet recital and Aunt May leans over and whispers, “She isn’t the most coordinated, is she? Bless her heart.” There are some real parallels between that comment and making a lazy pass to a teammate that ends up setting him up to get completely cracked by a charging defender. “My bad.” “Yep. Darn right it’s your bad. Nearly got me killed.” And to be honest, much of the consternation surrounding the admission process is “Our bad.”

Our bad!

Colleges should do a better job differentiating ourselves in the materials we send, the presentations we give, and the websites we build. In an effort to be broad and aesthetically concise, we end up blurring all schools together.

We want you to think, “Wow. I can see myself there” or “I’ll have friends and professors who will care about me,” so we stage diverse groups of students under trees with professors in front of our prettiest building on a perfectly sunny day. Now, you can attribute some of this to an overuse of the same marketing firm(s) within higher education.  “Check out the 2018 template. In this one we moved the football team winning a pivotal game to page two, and decided to get a drone shot of the steeple clock tower at sunset from the east. Don’t like that? Okay, how about the one with the study abroad picture on the cover and the ultimate Frisbee shot as a centerfold?” Maybe we need StitchFix to start creating college brochures. Give me a little more Atlanta and dial back the political activism–that’s really more us.

Our attempts to be inspirational or aspirational wind up being synthesized into three or four word taglines, such as “Change Your  World,” “Dream Big-Live Bigger,” or “Create the Future.” (Rumor is “Drain the Swamp” started with a consulting firm working for a college, but currently that’s been dismissed as fake news.) These attempts are ultimately why, based solely on brochures or websites, you might struggle to see a consequential difference between a small, private college in the middle of Ohio and a flagship public university in the Pacific Northwest. Our bad!

Truth be told, we do the same on tours too. We find the most involved students and best ambassadors to talk about all of the amazing research they’ve done, trips they’ve taken, and jobs they have lined up. While telling their story, they work in equally impressive anecdotes about friends or roommates studying abroad or creating companies– all the while somehow impervious to the 90 degree heat.

I’ve taken several tours this summer on my travels (registering under either George P. Burdell or Navin R. Johnson), so I’m not speaking only for Tech, or conjecturing about what may be happening. This is real, people.  These students are amazing- and they’re actual humans- not prototypes or conglomerates of a variety of top students. Not sure about you but I’ve walked away from some of those tours with an even mixture of being impressed and depressed.

Your Problem!

So, unquestionably, it is our bad. We set you up. We skim over lots of details. We give you very generic information online and in brochures, and then expose you to our best- whether its buildings, students, professors, or alumni. It’s the equivalent of us lazily passing the ball toward you. What are you going to do with it? Well, like any receiver (regardless of the sport) knows, you can’t sit and wait for it, because it will either get intercepted or you’re going to get hit upon arrival.

Run Toward It

1- Read and Research: Pick up an alumni magazine while you are on campus (tip: they’re always available at the college’s alumni building and most are readily available online too). What are they touting? Where are alums living and working? Inevitably, there are stories of professors, researchers, students, and even messages from the president or other influencers you won’t find in admission publications. Grab a school newspaper, look online for social media that’s not generated by admission, i.e. the academic department or clubs you are interested in joining. These posts are always more organic and less polished, which is a good thing.

2- Walk and Talk: If you visit a college with a friend or parent, try to split up and take different tours. Even though, theoretically, it’s the same route and basic script, the voices and perspectivesComic will always vary.   It’s incredible how many times a tour guide’s personality, choice of footwear, the day’s weather, or some off-handed comment will influence your impression of the university. I challenge you to not let any one voice be too powerful in this process. You don’t read only one review on Yelp or Amazon, right? After the tour, go stand in the longest coffee line you can find on campus. Those are the conversations you need and want to hear. Sit down, compare notes, pretend to read, and enjoy the variety of discussions. Eavesdropping gets a bad rap. It’s a life skill.

In the near future, colleges will all have virtual or augmented reality tour options. You’ll be able to choose your tour guide avatar, customized tour route, and set your voice narration style. Imagine having Thomas Jefferson take you around UVA or Mark Zuckerberg take you around Harvard. Not “throwing shade” here—as I  told you, eavesdropping was a life skill.  It’s on you to limit your bias by soliciting as many opinions as possible.

3- Ask and Task: We’ve covered this before, but it bears repeating: It’s on you to ask good, probing questions. Don’t let the admission counselor pull the string in the back of their belt and start droning on about getting seven friends, a snitch and sponsor to start the Quidditch club.  Dig deeper. They’re not being nefarious—but they are  being lazy. Get beyond the first layer spiel. Stop the tour guide, pause the presenter. Ask them to delve into some detail about their student: faculty ratio or the availability of campus housing after sophomore year, or the percentage of undergrads actually doing research.

brb. Well, next week anyway.

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