Communicating Thanksgiving

Each Monday morning our Communications Team meets. Our agenda is broken into four basic parts:

Immediate outbound: We discuss mass communications via email and address what applicants need to know about the admission cycle. What expectations do we need to set on timing? What are we communicating to prospective students to help them better understand campus culture, highlight interesting students, faculty, alumni, etc.?

Urgent/Fires: Our website is down. There has been a natural disaster somewhere in the world and we need to consider and communicate a deadline extension. My parents are coming tonight and you did not finish folding the laundry. (Wait… sorry, that was just a text from my wife.)

Our team member from the Communications Center (aka “the Calm Center”) reports on inbound calls and emails. What do we need to clarify or address immediately? “We’ve had 100 calls this week about X.” We then examine the source of confusion and look to communicate X more clearly on our site, publications, or in presentations.

Visual display of communicationOn application deadline day, we inevitably get hundreds of calls asking, “Is today really the deadline?” “Is that midnight my time or yours?” “It says on my portal that I’ve been admitted. Is that really true?” You think I’m kidding. That is a very common one, actually. While it does make us question the decision, we don’t view skepticism as a reason for rescinding admission. Instead, we have come to appreciate there are some questions people simply want another human to answer. This is not an admissions fire. This is human nature (an entirely different type of fire).

If you are not receiving these types of emails from schools you are interested in, you can visit their website to subscribe. If you are receiving too many of these emails from colleges around the country, I can only apologize and urge you to a: unsubscribe to those you are no longer legitimately considering; b: create a separate email address just for your college search; c: blame the internet (that’s kind of my go to for all that is awry in the world).

Future focus/Strategic: What is coming up? These are the bigger communication projects we are working on, such as the production of videos, publications, events, or campaigns. We check in on needs/ status/necessary iterations or alterations.

Social Media/ Timely: We try to provide an authentic, day- to- day sense of campus life. Pictures, stories, events… a “sense of face and place” is our fundamental goal. What have we or should we be saying and showing on social media to engage, educate, entertain, and at least one more word starting with the letter “E.” Following (or at least trolling) social media from official admission accounts is worthwhile. I would also highly recommend doing the same for campus clubs or orgs at the schools you are interested in, because this is student-to-student communication that is organic, authentic, unvarnished and unfiltered, i.e. the real deal. Great way to get a sense of true culture and student life.

Back when only my mom and a few of her friends were reading this blog, we’d sort of hit that at the end. And by “the end,” I basically mean as people were walking out someone would idly mumble, “So, Rick. Are you going to write another bizarre story about your kids and then loosely correlate it to college admission?”

Once they realized that there was an endless supply of said anecdotes and debatable correlations, more team members volunteered to write. Now, we actually discuss the blog more intentionally: Who is writing this week and next week? What topics are most relevant/timely/helpful during this part of the cycle? What have we learned from feedback via comment or email?

This week the basic consensus was, No blog needed. Students are checked out, counselors/teachers are burned out, and parents are wishing they could just eat out. I get it. Thanksgiving is a time to relax, watch football, hang out with family, sleep, and travel. “Light reading” is the score ticker at the bottom of the TV, rather than a blog about college admission.  Still, because we all have so many challenges and rough situations to deal with throughout the year, I thought a brief and simple message was important.

Give Thanks

The admission process- like our communications meetings and life in general- is filled with a lot of looking forward. It is clogged and clouded with impending deadlines, calendared dates, planning, wishing, expectation and anticipation. While it is important, it is so rare and hard to celebrate your wins. As humans it seems we are always on to the next thing. But this week… this week is an oasis–a respite. It  is a rare time to reflect and to actually sit still for a minute or two, or take a long walk and ruminate.

Thanksgiving Offerings

I’ve heard a number of politicians use the quote, “If you see a turtle on a fence post, you can be sure it did not get there by itself.” On some level, however, we all fool ourselves into thinking we have achieved, succeeded, or climbed on our own, because we know that it has taken a lot of work. Today, however, I am asking you to reflect on who it is that has helped facilitate your success. Who gave you that job? Who selected you to be on the team or named you captain? Who took time to also write your recommendation letters after a long day teaching, coaching, and grading papers? Who sponsored the club you have grown to care about so deeply?

Take the time right now to send them a text or give them a call. Simple but powerful. Give thanks for these folks. This is not homework. This is an opportunity.

A Note to Seniors
Your parents need some love this week. Fall of your senior year is not easy on them. They’re excited for you, but they’re also nervous. They’re starting to realize this is the last Thanksgiving you will be living full-time at home. They may pretend it’s just dusty in the house or blame their emotions on a turkey- induced stupor, but it’s actually reality sinking in. Don’t let their plans to convert your room to an office or guest room fool you. Their hearts are breaking a little right now. They could use a hug and a note too.

Despite what the commercials might say Thanksgiving is not really about the food or football or pre-Christmas sales. The true heartbeat of Thanksgiving is slowing down, reaching out, and choosing family. At its core, so too is the college admission experience. “Getting in” is what people talk about but staying together is what they should be focused on.

Happy Thanksgiving to you and yours!

 

The Event Planner’s Guide to a College Application

This week we welcome Associate Director for Guest Experience, Andrew Cohen, to the blog. Welcome, Andrew!

As the leader of Georgia Tech’s campus visits team, part of my role is to plan and execute our daily visit program, open houses and events.  I love the thrill of event planning – from the initial conversations about the vision of the event to seeing it all come together.  Being a professional event planner, I often find my event planning skills and thinking spill over into my personal life… just ask my friends when it comes to making plans… everything is a production!

Georgia Tech Event Planning TeamRight now, our team is preparing for multiple events on campus. We are excited to host a large group of high school seniors this week for our open house event.  This weekend we host our annual counselor fly-in program for college counselors from all over the county and world.

Event planning is much like preparing to submit a college application.  Everything leads up to the moment you press the submit button.  Like an event, there are multiple people involved in this process, like your college counselor and parents. There are also times when things do not go according to plan, and you must be prepared for these situations.  As you work on your college application, here are some helpful event planning tips to help you stay organized and be prepared to hit that submit button.

Understand the Bigger Picture

When planning events, it is crucial to understand the big picture.  Sometimes we get so caught up in our to-do list that we forget we need to take a step back.  This week we are hosting multiple events in a short amount of time.  This requires me to understand the impact different to-do list items have on other people assisting with the event, not to mention the event’s overall success.  For example, although we have several events this week, we also must think long term as space reservations become available for next year.  If we do not reserve these spaces now, we will face challenges when hosting events next year. It’s hard to think about a year from now when there’s something else in the immediate future.

When it comes to preparing your college application, it is essential to understand the bigger picture.  You will need assistance from others, so it is important to think about their schedules and what else they might have on their plate.  Teachers and college counselors are happy to help with your college application, but you need to understand what else is on their plate and remember they are helping multiple students, not just you.

Understanding when a college needs your high school transcript will help you know when you need to request this from your college counselor.  You cannot expect them to drop what they are doing to submit your transcript the second you ask.  They are submitting transcripts for many students to multiple schools.  Putting your request in well in advance is necessary to ensure they are all delivered in a timely manner.  (This also goes for teacher recommendations, so make sure to give them plenty of time to write and submit the letter).

Proofread… Proofread… Proofread!

When we host a large open house event, we have multiple sessions, in multiple locations, with many different presenters.  These sessions and their locations are all listed on a program for guests to use to navigate the event.  We have a separate list of spaces we have reserved for the event, and another spreadsheet listing all the sessions, locations, and names of presenters.  For an event to run seamlessly, we must be sure all these different lists and spreadsheets match what is listed on the program given to our guests.

If we didn’t carefully proofread, anything could happen at the event.  We could be sending guests to a room we do not actually have reserved.  Or maybe a faculty member could show up to the wrong building or room, maybe even at the wrong time!

Whenever I review an event program, I always proofread by crosschecking these additional lists/spreadsheets.  I must be sure all the times and locations are correctly listed on all of them and be sure a presenter has been secured for each presentation.

When finishing your college application, you need to proofread!  Yes, I know you have probably read your essay 100 times, but one last thorough read is worth the effort!  I always print copies of my event programs to review, and you should do the same with your application.  I know it’s not the most environmentally friendly option, but it will help with that final review (plus, that’s why recycling exists!). A final proofread is your chance to be sure all your application details make sense and show up correctly.  After every application deadline, our Communications Center receives hundreds of calls and emails about minor errors on an application (which we cannot update).  I bet many of these could be avoided by printing out your application and reviewing it one final time from start to finish (and ask someone else to read it too!)

Have a Rain Plan

Over the past year the weather has not been in our favor.  We can plan an awesome event that runs smoothly, but the one thing out of our control is the weather!  Torrential downpours can obviously affect our event and we must be prepared for these situations.  This might mean we pre-order rain ponchos for our guests, or we make last-minute changes to the program to keep guests inside a bit more.

An hour of planning can save you 10 hours of doingIt may not be rain that affects our event, but a fire alarm set off by another department, or a power outage in the building (all things that have happened to me before!).  These things are out of our control, and as much as we are prepared for our event to run smoothly, we must be ready to think on our feet and make last-minute changes. Believe it or not, this is one of my favorite parts of being an event planner. It tests me and keeps me on my toes. No, I do not hope we have pouring rain or other disruptions, but I do enjoy the thrill of needing to quickly make a change and implement it with our team.

When submitting your college application, you will encounter hiccups and issues.  Many of our early action applicants encountered a curveball this year when they logged into Common App and received a message (in bold red letters) that the deadline had already passed. The deadline had not passed, and students could still submit their applications. But this situation could have been avoided by submitting your application a few days (or a week) before the deadline!  Building extra days into your timeline allows for extra time should there be an issue with the processing of your application or application fee.  Giving yourself a few days helps you avoid panic when you run into an issue at 11:59 p.m. prior to the deadline. (Please note… Admission Offices are not open at that hour and we will not respond to emails/calls until the next day).

As you continue to work on your college application, build a to-do list, similar to the one I have sitting on my desk as we get ready to host a number of events over the next week (bonus tip: when you complete an item/task, it feels great to cross that item off the list!).  As we are busy working on putting the finishing touches on our events, you can do the same with your applications.

Andrew Cohen joined Georgia Tech in 2018 and currently oversees the guest experience for all Undergraduate Admission visitors. His love for providing visitors with informative, authentic and personal experiences started as a student tour guide at his alma mater, Ithaca College. Andrew’s passion for the visit experience has lead him to his involvement in the Collegiate Information and Visitor Services Association, where he currently services as the Treasurer on their executive board.

If you would like to subscribe to receive blog entries when they post, please enter your email address in the “subscribe” box at the top of the page. We welcome comments and feedback at @gtadmission on Twitter.

Time To Make The Donuts

We don’t watch a lot of TV in our house. In fact, until recently we only had Amazon and Netflix. But as big soccer fans we broke down earlier this summer and got a few cable channels so we could watch the Women’s World Cup. Now with college football upon us we (okay, I…) decided not to pull the plug just yet.

The other day at a commercial break I muted the TV and our 8-year old daughter looked at me as though I had thrown her favorite stuffed animal away.

“What? It’s just a commercial,” I said bemused.

She gave me the international facial expression for “What?!!!” and replied, “I know! That’s my favorite part.”

They seem to be big fans of GEICO and the Michael Bublé ad about sparkling water. However, understanding their sample size is limited to about four months and less than 10 channels, I searched “best commercials ever.” (I do realize that by providing this link you well may not read further, but I can’t hide gold from you.)

The phrase “internet rabbit hole” does not adequately describe what happened next, and before we knew it, we heard a car door slam and saw my wife on the back porch. The kids dashed into the other room and picked up books to feign reading.

“All finished with homework?”

“Uhhhh… pretty close. Yeah.”

Real Life Catchphrases

Whether they be movie quotes or pithy lines from commercials, what sticks with us are phrases that we can apply to everyday life. Can you say, “Dilly dilly!”

Time to make donutsOne phrase admission directors around the country are saying right now is, “Time to make the donuts!” It comes from this campy 1981 Dunkin Donuts commercial. It’s not polished, the acting is terrible, and the production costs had to be close to $0. But “time to make the donuts” caught on. For a solid decade (and occasionally even today) you would hear that reference as people headed to work, went in to take to take a test, or dealt with a variety of imperative tasks.  Now that classes on college campuses have resumed, admission deans and directors are waking up with those words on their minds. Time to do this again.

Before they start frosting, baking, or reaching for the powdered sugar, they start by talking to the shop owner, e.g. president, provost, board of trustees, deans, and so on. (please don’t tell them I made this parallel). Essentially, we need answers to two questions.

  1. What kind of donuts do you want this year?

Known as “institutional priorities” this helps donut makers determine the proportion and representation of certain flavors, such as demographics. Everyone on a college campus has their own opinions about which ingredients are essential. Deans from each academic unit will want more or less students in their program depending on faculty: student ratios or the health of job prospects in their industry. For example, Tech recently added a major in Music Technology. That means students who may not have been a good fit in the past are now very much on our radar. Conversely, if a college enrolled too many computer science or biology majors the year prior, or if they eliminated a major or a sport, the strawberry sprinkles or maple frosting that were popular in the past may not be as much of a priority in this year’s batch.

A college seeking to increase its academic profile will create a different mix than one whose primary objective is to increase international diversity, raise net tuition revenue, bolster its percentage of first-generation students, or enroll a student from each state. If a school does not enroll “enough” business majors one year, the next fall that donut maker is told to ensure more business donuts are included and prioritized. Therefore, not only do admit rates vary based upon donut type, but financial aid packages do as well. Bottom line: the mix matters. While I’m a sucker for the “Hot Doughnuts Now” sign at Krispy Kreme, I’d be fired if our class was made up completely of cinnamon donuts.

2. What is the size of our box?

Each school has a different quantity target. A dozen, two dozen, 64 count of munchkins? It’s not the same from school to school—and interestingly it’s not always the same from year to year.

There are lots of reasons why the quantity changes: a university adds a new dorm, the public system issues an edict that demands the addition of 200 more students in this year’s class, the list goes on. Virginia Tech made news this summer by over-enrolling their first year class by 1,000. That is absolutely going to have an impact on the type and number of Hokie donuts moving forward.  Conversely, Bucknell missed their class target in 2019, so you can guarantee the Bison donut factory is altering their formula as they make admission decisions and determine financial aid packages in this year’s batch.

DonutsWhat does this mean for you?

  • You are not necessarily competing against ALL other applicants.

Public schools in North Carolina are legislated to enroll at least 82% of their class from their state. In other words, the Tarheel Donut Shop is largely locally sourced. You may be the sweetest, most flavorful spice out there, but if you were grown in Boston or Chicago, your odds of being included in that lovely sky-blue box are simply not as high as those grown in Wilmington or Asheville.

Fair? No. This is a donut making. The state you are from, the major you want to study, or the background and interests you bring to the table (pun intended), dictate your admission prospects.

  • Ask specific questions.

When you visit the campuses you’re interested in, ask them about students like you. “What is the admit rate from my state?” “Do you make admission decisions based upon the major I’m applying for?” These answers will help you determine how percentages vary beyond the macro statistics published on outward facing sites. At Tech our Early Action admit rate is higher than our Regular Decision admit rate, often by more than 15 percentage points. Part of that is driven by the fact that Georgia students apply early, and our total undergraduate population is 60% Georgia. Historically our most talented in-state students apply in the first round. Takeaway: Don’t just look at the numbers—ask them to give you nuance within the stats too.

Some schools won’t know all the various admit rates or demographics off the top of their head. Are they trying to protect their recipe? Usually not. A donut maker (admission rep) walking around your school in the fall has his/her mind on telling the story of the shop (university). That’s not cagey. It’s human. Ask them to get back to you with the answers. This demonstrates your interests, continues the conversation, and gives you a better understanding of how donuts like you are viewed.

The truth is when you ask these questions to highly selective schools nationally (less than a 20% admit rate), you’ll often get a confounding answer that sounds a lot like a Jedi mind trick or political stump speech. Don’t be frustrated. Just translate that as a reminder that there are scores of donut shops around your state and thousands in the country.

  • Control what you can control.

Your job is to express your flavor on your application and send it to a variety of shops with different size boxes and admit rate ranges. You cannot control the year you were born, or the macro directives or strategic changes made in boardrooms around the country. An admit rate might rise or fall the year you are applying to a specific school. That impacts you, but it’s not really about you. Quit comparing yourself to older siblings or classmates or teammates.

If you are looking at highly selective schools, you very well may end up in a different place than you have in mind right now. But the fact that you read this entire post, rather than getting totally derailed by random commercial links, gives me 100% confidence there is a donut maker waking up today who can’t wait to get you into their shop. And trust me, they are going to ensure the other donuts in the box around you are just as unique, interesting, and flavorful as you!

If you would like to subscribe to receive blog entries when they post, please enter your email address in the “subscribe” box at the top of the page. We welcome comments and feedback at @gtadmission on Twitter.

Strange(r) Things About College Admission

This week we welcome Communications Manager of Strategy and Enrollment Planning (and former Assistant Director of Admission) Becky Tankersley back to the blog. Welcome, Becky!

I am not a scary movie person. I like happy endings and clean resolutions. When it comes to entertainment, I mainly stick to light-hearted comedies, a few documentaries, and any and all movies in the Marvel Universe.

stranger things poster
Photo Credit: Netflix

That being said, I, along with millions of other viewers in the world, have been sucked into season three of Netflix’s Stranger Things (don’t worry—no spoilers lie ahead!). For those unfamiliar, the series focuses on a group of kids who experience…. unusual… events in their small town in the 1980s. As a Gen X-er, it’s fun to see that era, along with the products and fads that were prevalent in my childhood, come back to life. (Bonus: much of the show was filmed in and around Atlanta.)

While I enjoy the element of nostalgia, there’s also some pretty dark things that happen in the show. When a particularly intense scene comes up (as you can always tell from the ominous lighting and music), I cover my ears, close my eyes, and ask my husband to tell me 1) when it’s over, and 2) what happened.

Yep—I’m in my late 30s and acknowledge that I have the same reaction to scary things as my 8-year-old daughter.

If you’re a rising high school senior, you should be aware that when it comes to the college admission process, there are some strange(r ) things ahead of you. Don’t worry, there are no evil monsters or government conspiracies lurking around the corner! But there are a few things to consider as you start your journey.

The Upside Down

Okay, maybe one sneak peek (but it’s not a spoiler!). In the first season a character is pulled into the “upside down,” an alternate dimension that looks like the one we’re in but is very different. I won’t go into details on what happens down there, but just know that things in the upside down are nothing like they are here.

Things will happen on your college admission journey that will seem upside down. You may visit your number one college choice and, after taking a closer look, decide it’s not a great fit after all. Then again, a college you had little to no interest in (and to be honest, may be visiting only to pacify your parents) may be far more incredible than you thought, and it’s now in the top spot. Your list has essentially turned upside down.

When it comes to decision release day, things can turn upside down again. You may not get into a school you thought was a sure bet. You may hear of someone else who got in that you believe was a lesser candidate than you. It seems upside down, and it won’t make any sense. When you find yourself in that spot (and I say “when,” not “if,” because it has happened to most everyone I know, including me), remember there are things going on behind the scenes that you cannot control. College acceptances are often based around strategic priorities—it’s not a value judgement of you or your character. Colleges are working to find the right mix of students when making the soup each year… and sometimes it will seem upside down.

Be Open to All Possibilities

In season three, a character notices the magnets fell off her refrigerator, and she puts them back up… or at least she tries to. The magnets keep falling and refuse to stick. She talks to a scientist to learn how this is possible. After he runs through all the likely, and most logical, scenarios, she asks “yes, but what else? Is there anything else it could be?” He then shares a very remote, and what most would call illogical, possibility. She looks beyond the obvious answers and digs deeper for an answer that makes sense to her.

As you go through the college visit and application process, dig deep for what you’re seeking. While advice is always well-intended, there are times you should ask yourself a few questions first. Who is recommending this information? Do they have your best interests at heart, or are they advising through their own limited experiences?

When you’re on a campus tour, don’t just listen to the questions asked by those around you. Ask good questions (then ask them again).  Be willing to step outside your comfort zone and consider new possibilities.

Last but not least, when reading through publications and emails, remember that colleges are also marketers—we will always show you the our very best side. Grab a student newspaper or alumni magazine to learn more about what’s happening on campus now, and what graduates are doing with their degrees down the road.

Don’t let yourself be spoon-fed information. Investigate on your own and be open to the possibilities that may lead you to reset the destination on your “college GPS.”

It’s About the People

As previously mentioned, I’m not into scary things. So why do I spend valuable time watching something that, in truth, sometimes stresses me out? It’s not the plot that keeps me coming back, but the people in it. I’m invested in the characters and the relationships in the show. The kids at the center of all three seasons have an unshakable bond, despite the turmoil surrounding them. They don’t always agree and get along, but in the end, they have each other’s back.

As you go through your college search, don’t forget: it’s the people around you that matter. You’re surrounded by people who love and care about you: parents, grandparents, siblings, friends, teachers, counselors, coaches… the list goes on.

It's not what we have in life, but who we have in our life that matters.You will forge new relationships as you go through this process, and the ones you already have will shift in certain ways. It’s easy to get pulled into the plot of college admission—the essays, the activities, the grades, the applications, the deadlines. Yes, the plot certainly matters. But if, in the process of resolving the plot, you lose sight of the people within it, you’ve missed the point.

Schedule regular timeouts to simply enjoy being with your family (no college talk allowed)! Take a moment to thank a teacher for the impact they’ve had in your life. Treat your little brother or sister to a movie. Hang out with your friends and just have fun.

The plot of your life will continually shift, complete with twists and turns and unexpected story lines. But at the end of the day, the plot is situational—and means nothing without the connections between the characters within it.

Becky Tankersley has worked in higher education for more than 10 years. She joined Georgia Tech in 2012 after working at a small, private college in the mountains of Northeast Tennessee. Prior to working in higher education, she worked as a television news producer. Her current role blends her skills in college recruitment and communication. Becky is the editor of  the GT Admission Blog, and also serves as a Content Coordinator for the American Association of Collegiate Registrar and Admission Officers.

If you would like to subscribe to receive blog entries when they post, please enter your email address in the “subscribe” box at the top of the page. We welcome comments and feedback at @gtadmission on Twitter.

Will saying I’m a blueberry get me into college? Supplemental Essays 101

This week we welcome Senior Assistant Director of Admission Katie Mattli to the blog. Welcome back, Katie!

I considered titling this post “Secrets to the Supplemental Essay,” but doing that goes against all I believe in. In my experience, the phrase “Secrets to…” in an admission post is almost always a blatant example of click bait and philosophically, I just don’t buy it.

The secret to getting ahead is getting startedThere is no secret that will guarantee admission in a holistic review process. But there are ways to make your application stronger, so keep reading! You can still make good decisions, dare I say better decisions, as you craft your answers to your short essays, which will be beneficial both to you and to the admission committee.

So that we are all on the same page, I am not talking about the personal statement or main essay many colleges require.  I am speaking to the additional short answer or supplemental essay questions that often ask you to talk about why you are applying to the specific college or to give your thoughts on a prompt (one that is separate from the main, long essay).  Not all colleges or universities have supplemental questions, but if they do, you should take them seriously.

Supplemental essay questions can seem like the red-headed stepchild of the college application.  Seminars, camps, coaches, teachers, counselors, and peers spend A LOT of time talking about the activities section and main essay prompts on the college application.  Very little time is spent speaking about a short answer or supplemental essay response.  This small but mighty paragraph plays a stronger role than you might expect in the holistic admission process. I want to give it the respect and time it deserves—as should you!

See it for what it is—an opportunity to keep talking!

If I asked a group of students to raise their hand if they wanted to have a cup of coffee with me and just talk, all the hands in the room would shoot up.  If I ask the same group if they want to write another essay, most hands would go down.  I might even hear crickets.  I get it.  Seniors are busy and tired.  They are certainly tired of writing college essays.  But a supplemental essay is another way to talk to the admission committee.  Instead of rolling your eyes that, yes, you need to write something else, think about it like this:

  • What have I not had a chance to say?
  • If I don’t write this, what won’t they know about me?
  • Wow, thank goodness I have a few more lines to talk!

Does it really matter what type of fruit I am?

You may get a really out-there supplemental question, and yes, you should still answer it well.  I have seen all sorts of “creative” questions ranging from How are you like a chocolate chip cookie? to What three items would you want on a deserted island? and, the notorious, If you were a fruit, what would you be and why?

If you are tempted to not spend time on the answer or to get a little snarky in your response, don’t.  Remember, this is an opportunity! Someone on the admission committee will read your response, so enjoy creating the answer.  The purpose of this question is to understand how you think and give the committee a glimpse into your personality.  Whether you think you are blueberry, you would die without sunscreen, water bottle and your cat, or–like a cookie in the oven–you turn out well under pressure, the answer itself does not really matter.  At the end of the paragraph, they will know you better, and you don’t want to miss that opportunity.

Sorry to break this to you—you can’t cram for the “Why Our College?” question.

Many of these short answer questions will ask why you want to attend their college. It is understandable. A college doesn’t want to give up a seat in their class without discerning if a student actually wants to be there, or if they are just trying to collect acceptances. Scanning the college website to glean some key words or phrases to include in your answer is not enough.  Any admission counselor worth their salt knows immediately if you are just regurgitating the first paragraph from the “about” section of the website.

To answer this question well, you need to research, and real research starts with curiosity.

  • What intrigues you about this college?
  • What made you search and click and dive deeper?
  • What about this college piqued your interest to begin with and what have you learned that kept this college on your list?
  • What research specialty, unique program or offering makes you want to know more?

Those thoughtful reflections are the “secret” to answering a question focused on the college itself.

Low Hanging Fruit

PeachesCHECK THE NAME!  If you use the name of the college, university or institute in the supplemental essay, get the name right.  Will “college” vs. “university” seal your decision fate? No. Will it reflect the time and care you put into your application?  Yes!  I have seen brilliant, perfect-test-scoring, straight-A students not spell or even come close to typing the correct name on a short answer question.

This gives me pause. Again, it doesn’t sink an application because most admission officers are not cruel people. We realize many seniors are worn thin and have many priorities on their plates.  But it does plant the seed of doubt—are they genuinely interested? Since many times, supplemental essays are the last piece of an application reviewed, is that the impression you want to leave with the committee?  Probably not. That being said,  proof this writing piece as thoroughly as your main essay!

Parting Thoughts

I tell every student who will listen, “Write your supplemental essay.  Go to bed.  Read it again the next day.”  Students spend an inordinate amount of time stressing, dissecting and proofing their activities and main essays.  Then at the end of the process, when they are exhausted, they throw something down for the supplementals and hit submit. Give that puppy a once over in the light of day to see if it is well written.

This advice really aligns with my over-arching guidance for all high schoolers—take a beat!  Yes, there is work you must do, but when you can, as frequently as you can, schedule a breather.  I believe student work, and especially college application work, is better if you have a chance to review it with a clear head. So, if completing your college application just involved a Google search for “all the different kinds of fruit”, smile, take a deep breath and enjoy the process.  We can’t wait to read what you have to say!

Katie Mattli has worked in college admission for over 10 years. She joined Georgia Tech in 2014 where she works with underrepresented minority recruitment focusing on female, first generation, African American and Hispanic recruitment efforts. Her previous years at a private liberal arts college for women fueled her love of student leadership and advocacy.

 

 

If you would like to subscribe to receive blog entries when they post, please enter your email address in the “subscribe” box at the top of the page. We welcome comments and feedback at @gtadmission on Twitter.