Same Boat, Different Missions

Last weekend our daughter spent the night out, which meant our 11-year-old got to pick the movie without having to compromise (the first three syllable word he was forced to learn).

He immediately began scrolling through superhero movies and ultimately landed on Captain America- The Winter Soldier. Highlights include seeing Robert Redford and Samuel L. Jackson share the screen, as well as a few truly incredible chase and fight scenes. The trade-off is you end up having to explain to a rising 5th grader that winning WWII took a lot more than an amazing ricocheting shield.

Avengers
Photo credit: Microsoft.com

In one of the first scenes, Steve Rogers (Captain America) and Natasha Romanoff (Black Widow) are sent to free hostages aboard a ship. During the battle, Rogers realizes Romanoff has diverged to complete another mission– extracting data onto a jump drive from the ship’s computers for S.H.I.E.L.D boss, Nick Fury.

This scene not only sets the stage for the entire plot (and encapsulates the complex relationship between Rogers and Romanoff), but also illustrates the differing missions and motivations of high school counselors and college admission officers. Let me explain…

High school counselors are Captain America.

If you know Steve Rogers’ background, you’ll recall he volunteered to give his life and body to his country. He was transformed through an experiment into a super soldier. His quest is always to serve, protect, and advocate. There is no second mission or ulterior motive. He’s always going to choose and focus on people.

The same is true for high school counselors. This is why they spend countless hours at school, wear far too many hats for too little pay, and still find, or make, time to go to games, dances, performances, and graduation celebrations. Like Captain America they are uniquely made and fully committed.

Admission officers, deans, and directors are Black Widow.

Still a super hero… but it gets complicated.  They care about people. They want students to be happy, healthy, and successful, and they spend a lot of time in Hampton Inns eating extremely questionable breakfasts to prove it. Their direction comes from S.H.I.E.L.D. (read: an institution). They are not independent agents. Their measurement of success and ultimate objective is getting that jump drive. Save as many people as  you can along the way, but the data and numbers are the supreme mission.

For many years, people have described admission officers and school counselors as working on either “side of the desk.” Frankly, I think it’s time to Marvelize the dynamic to “same boat: different missions.”

Over the last two years, I’ve co-authored a book to guide families through the college admission experience with my friend and colleague Brennan Barnard, a school counselor who is also the college admission program manager for Harvard Graduate School of Education’s Making Caring Common Project. As a result, we talk regularly about various components of this intersection between high school and college, and have written before on the varying perspectives on our field and work. He has helped me appreciate and consider how admission messages, decisions, and policies play out “on the ground” in school communities.

To Serve and Protect

He may not wield a shield, but you can hear his Captain America serve and protect mentality in our email exchange about UVA’s recent announcement to reinstate a binding Early Decision application plan with a deadline of October 15.

“October 15th for a seventeen-year-old student to decide where they want to go to college? I feel the same way about this as I do about back to school sales at the end of June, snow blowers for sale in August,” (he’s from New Hampshire, so this one was kind of lost on me), “or Halloween decorations in stores before Labor Day.”

When the UVA made their announcement, he talked at length about issues surrounding access and equity, rightly pointing out that under-resourced students often do not know about early deadlines, nor do they have the ability to visit multiple colleges to appropriately weigh their options.

He also pointed out the anxiety he and his colleagues on the secondary side observe in their schools and how he sees the move to earlier applications as part of the problem. Frankly, he’s a better writer than me, so I’m just going to hand it off here:

“It is no secret that mental health is a huge concern on college campuses and in high schools as well. In a recent NPR interview, the authors of “The Stressed Years of the Lives” identify college admission as one of the primary stressors for young people. It aligns with evidence found at Harvard Graduate School of Education’s Making Caring Common project about achievement pressure and concern for others and the common good in college admission. While Early Decision is not the singular cause of stress, it certainly contributes to the arms race and students feeling that they need to game the process.

Increasingly students are asking “where” they will go to college before they even answer “why” they are going, because they know the reality of acceptance rates. All we have been learning about brain development and decision-making suggests that, if anything, we should be giving them more time! We need further national research on retention rates, freshman year GPAs, mental health struggles and other indicators, split out by students who came in through early and regular application, including demographic information.

Early Decision has the unintended consequence of pushing everything earlier in high school and is rendering the senior year impotent. Not only do we see students obsessing over college in 9th and 10th grades, but the second half of senior year looks really different when more than half a class is already into college by December.”

Same Boat, Different Mission

As an admission director (aka Black Widow), I join in his concern about equity, stress, and senioritis. I absolutely care. My colleagues on other college campuses care as well. We want to save everyone on the boat. But ultimately S.H.I.E.L.D. is telling us to get that jump drive. Our job is to bring in a class of students who will succeed academically, proliferate the brand of the college, and ensure the revenue generated by tuition is in line with the overall budget.

Note guy in back right. Told you someone always has an eye on the data.
Note guy in back right. Told you someone always has an eye on the data.

This is an unprecedented time in college admission (and I’m not referring to the Varsity Blues scandal). As author Jeff Selingo discusses in “How the Great Recession Changed Higher Education Forever,” state appropriations for public universities have continually been reduced. As a result, publics with the regional and national brand to attract non-residents made up for their budget shortfall by looking out of state for more students. The population is declining and will continue to do so in the Midwest and New England. In response, population dense California now has almost 200 representatives from institutions outside the state who live and recruit there, including regional admission directors.

A growing number of colleges are closing their doors or re-examining their mission and viability. In “The Higher Education Apocalypse,” Lauren Camera outlines these challenges and highlights specific cases. She also cites Harvard Business School professor Clayton Christensen who predicts that as many as half of all universities will close or go bankrupt in the next decade.

One way to protect your class (and tuition revenue) is to install a binding ED plan. Is it a perfect or fair solution? No. Are there sometimes other motivations for having an ED process? Yes, of course. It can serve to lower admit rate, increase yield, and could have implications for some of the methodology within US News rankings. (Why do all of those caveats feel like the end of a commercial for pills combating the other type of ED?)

Is UVA in danger of closing? No. They have a different challenge. Since 2008 applications for first-year admission have more than doubled. You know what hasn’t mirrored that growth? Their staff size. As the director of admission at Georgia Tech, I can relate, because over the last decade our story has been similar.

Running a holistic admission process demands time, and a lot of it. Understanding the differences between school grading scales and curriculum takes time. Reading essays and understanding how a student’s high school experience has prepared them for college takes time. If we were just plugging test scores and GPAs into a formula, we could turn decisions around in a day. But, in a simplistic example, that would mean a student with a 1400 and no demonstrated impact on his community edges out the team captain, hospital volunteer, all-around good person with a 1390. Nobody wants that (except the uninvolved 1400 kid).

Ultimately, we set a deadline. Whether that be November 15 or October 15, basically nobody applies until three days before that date. In fact, there are typically more applications submitted four hours before the deadline than four days ahead of it. Once those applications are in, we are on the clock. Financial Aid is breathing down our neck so they can package students. Academic departments want to contact students. And there is a constant concern (particularly among the board, administration, or boisterous alumni) that other institutions are moving faster, releasing decisions more quickly, and taking our applicants.

If staff size is not changing, and application volume is increasing, what can we change? The timeline. Spread out the submission of applications. One solution is to move the deadline up. One solution is to employ ED. In the case of UVA, it was both.

Do I see the challenges this may present? Absolutely. As an institution with an October 15 deadline, I hear them every year.

Agree to Disagree

Brennan’s take is this, “Let’s face it, early deadlines for college admission really are designed to benefit colleges not students. Sure, it is nice for some kids to know early in their senior year that they have a college acceptance locked in. But that nicety is far outweighed by the myriad reasons why the creep of early applications is detrimental–Early Decision being the worst of these evils.” (He expounds on our conversation in Forbes.)

My response?

Black Widow: The truth is a matter of circumstances, it’s not all things to all people all the time. And neither am I.

Captain AmericaThat’s a tough way to live.

Black WidowIt’s a good way not to die, though.

I told you it was complicated.

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The Discipline of College Admission

Listen to the audio version on the College Admission Brief Podcast: Spreaker | Apple Podcast | Spotify

If you are not one for imposed holidays, you’re in the right place. Last Valentine’s Day, I wrote about how love and admission have a lot in common. This V-week we are going full contrarian and talking about school discipline.

Most applications ask students to report discipline/behavior history, including suspension, expulsion, and arrests. In acceptance letters colleges discuss both the need to keep your grades up, as well as your responsibility to inform them if you have some form of school or community discipline incident after you’ve been admitted.

I’ve had several questions about this topic on college panels recently, so this is my attempt to address those and provide broader insight. As always, I’m writing generally and do not claim to speak on behalf of all colleges. If, after reading this, you have specific questions, call or contact the particular school you are interested in (don’t worry–you won’t be the first to disguise your voice or indicate you are “asking for a friend”).

The short answer: schools use the same individualized, holistic process for reviewing a student’s discipline history that they do for reviewing academic or extra-curricular background.

Here’s the long answer.

Context. Typically, the first question admission counselors ask when they open an application is “where does this student live and go to school?” The goal is to understand who you are, where you are from, and what your family, academic, social, and community background looks like. Admission counselors are charged with gaining perspective on your high school setting and experience in order to understand both the options available to you and the choices you made, both inside and outside the classroom.

Context MattersMoved three times in high school? Had a two-hour commute each day? Saw mom and dad go through an ugly divorce? Suffered a concussion or another illness that caused a prolonged absence? In college application review, context matters. Context is critical. Therefore context is always considered.

The same is true of our review of your disciplinary background. I once read the application of a student who was arrested for being in a dumpster behind his school. Why? Because his mother was working a double shift and had not left him a key to their apartment, so he was looking for warmth and shelter. Another student was arrested for being in a dumpster after spray painting the school with graffiti and slurs (the dumpster was simply where the police found him and his friends hiding). As you can see, context matters—and context will always be considered.

Timing. In their academic review, many colleges separate a student’s 9th grade GPA from their 10th-12th grade academic performance. This does not mean grades in Geography or Geometry in freshman year don’t matter, but rather indicates we recognize they’re not as predictive of academic success in college as grades in higher level courses (this is also why committees look at grade trends in a holistic review process).

Timing is also one of the factors admission counselors consider when reviewing a student’s discipline record. No, we don’t love your sophomore year suspension, but if there are not additional infractions, we are likely to exercise grace, consider it an isolated incident, and trust you learned a valuable lesson. The bottom line: holistic review = human review. Admission deans, directors, counselors may look polished or established now, but we’ve all made plenty of mistakes (I likely up the overall average). It is important you know we bring our ability to make judgment calls into our review of transcripts, test scores, family background, non-academic impact, and yes, disciplinary infractions as well.

Process. The admission “process” is not just for students. Colleges also have an entire process, including one for review of all elements of an application. In most admission offices, there are initial guidelines for discipline/behavior/criminal review. Most of the questions relate to severity, timing, the school’s action, and the implications that incident had on other students. If the situation warrants additional review, staff members escalate it to an Associate Director, Dean, Director, or an official review committee. At this point, 99% of cases are cleared without further action. However, if the case requires another layer of review, schools will involve partners from around the university for insight and areas of expertise, e.g. Dean of Students, General Counsel, and perhaps Chief of Police or other security representatives.

Having participated in many of these layers, I am always encouraged by how thoroughly and thoughtfully questions are asked and facts are gathered. One of the most difficult things about living in this beautiful but broken world is coming to the realization that as much as we may desire it, there are few things that are 100% good or bad; 100% right or wrong; 100% black or white.

Ownership.  Answer the questions honestly and thoroughly on your application or reach out personally and immediately to a school who has admitted you, if you have some type of infraction post-admit. Every year we receive emails and calls from other students, principals, counselors, “friends,” or others in the community informing us of discipline/behavior/criminal matters involving an applicant or admitted student. It is much, much better to be honest and proactive than to have an admission counselor receive information from another source and have to contact you to provide an explanation of circumstances.

“My friends made me…” “I didn’t want to but…” “I tried to tell them it was wrong…” and the list goes on. Please. I am begging you, PLEASE be sure none of these phrases are in your application. Whether at home, at school, or at work, disciplinary action is serious. If you have something to report, own it. Drunk at prom? Arrested at 2 a.m. for re-distributing neighbors’ leaves back across their yards after they’d lined and bagged them at the street? “Borrow” the car in the middle of the night by putting it in neutral and coasting out of the driveway with the lights off? We’re listening.

Application evaluation, individualized discipline review, life in general… it’s nuanced, complicated, and grey. Why did you choose to do that? What did you learn from it? How has it changed you as a person, a student, a friend, a family member? Those are the questions at the core of our review. You made a decision and now we have one to make. Help us by not waffling or watering down your explanation.

A Final Note to Seniors

Your final semester is supposed to be fun. You have lots to celebrate and enjoy: games, productions, awards ceremonies, spring break, prom– tradition upon tradition, and last upon last. I get it.

I ask you to please hit pause when you find yourself in certain situations or when a “great idea” gets proposed in these next few months. Each year we see incredibly smart and talented kids do

Class of 2019
FYI- Wow. What a diversity of Google images you get when you search for “seniors.”

indescribably dumb stuff that has lasting implications or consequences. So before you get behind the wheel; before you go to (or throw) that party; before someone brings out another bottle; when “everyone” is going to jump off that bridge naked in the dark into water at an untested depth; when cramming 12 people into a hearse to go blow up the principal’s mailbox gets suggested as a senior prank; before you post pictures or gossip or antagonizing content on social media, I hope you will thoughtfully consider your beliefs, character, and goals. (If all of that sounds too specific to be made up, well…).

I implore you not to rationalize with phrases like “everyone else is” or “she told me to” or “someone said it was okay.” Have the maturity and vision to say no or walk away or stand up or defuse the situation or speak calmly in frenetic moments.

I encourage you to read your offers of admission from colleges closely. They are promises of a future community. They are based on your academic potential but also upon their belief you have and will continue to enrich those around you.

I said there would be no cheesy Valentine’s sap here, and I’m sticking to my promise. True love is not capable of being boxed up and forced into one day. It can’t be captured in a card. Instead, it is both shown and proven over time. My hope is you will look around you this week (and every week between now and graduation). Be reminded of how much your friends, family, class and teammates love and respect you– not for what you do or don’t do (or will or won’t do) in a certain moment on a particular night– but for who you are consistently.

Above all else, my hope is you will have the composure and confidence to lead yourself and others with character in these final months of high school. Finish well.

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That ONE Thing!

You can also listen to the audio version of this blog here.

On Father’s Day we had my parents over for dinner. It was a beautiful early summer night. June in Atlanta can get pretty sticky, but there was a nice breeze. We sat outside and laughed, talked, listened to music, played a few spirited rounds of corn hole, and watched our kids put on some impromptu “shows.”

I had a conference set to start in Asheville, NC the next day at noon, so throughout the afternoon and evening I was progressively packing. You may have heard of progressive dinners– this is the lesser-known cousin. On the way to check the food on the grill, I put my phone charger and sunglasses in the truck. After setting out a few chairs in the yard, I put my bag and running shoes in the backseat. Some would call it multi-tasking, others would call it completely inefficient. It’s our differences that make the world interesting, people. Embrace diversity of approach and thought.

My parents left around 8 p.m. We cleaned up the yard and kitchen and got the kids ready for bed.  Hugs, prayers, put one idle corn hole bag back to the garage, and then I left around 9 p.m. for the 200-mile trip.

Heading for the hills…

Asheville, NC (Visit soon. There is something for everyone.)

With a full tank of gas, a couple great podcasts (highly recommend We Came to Win during the World Cup), and a few friends to call on the way, the drive passed quickly. I pulled into my friend’s house around 12:30 a.m., found the stashed key, and crashed on the downstairs bed.

We got up around 7 a.m. and went for a great run on a lake trail near his house. After a quick shower, we headed to downtown Asheville for breakfast. It was on the way I realized I did not have my wallet. The realization washed over me slowly as I checked carefully through my clothes, bag, and truck. No wallet. 200 miles away from home with no cash, no credit card, and even more disconcerting, no driver’s license.

Now, I’m not going to lie to you. I have arrived to work, drove to the store, and showed up at the gas station wallet-less. If it’s never happened to you, congratulations! But for me, it’s happened—let’s say once a year or so (maybe more frequently when we had newborns and I was lucky to remember to put on shoes). I’m sure the first six months of each kid’s life significantly inflated my LWLA (lifetime wallet-leaving average). So while I’m no wallet-leaving virgin, I had never left the state and driven hundreds of miles without it before. This was a first. This was a problem.

Here is what I did have:

  • 2 pairs of running shoes
  • 1 hammock
  • 2 phone chargers
  • 2 ear plugs
  • 7  (yes, seven!) bungee cords
  • 1 pocket knife
  • 1 inflatable pillow
  • 1 regular pillow
  • 2 toothbrushes (found one of my daughter’s in the console)
  • 1 jump rope
  • 1 umbrella
  • 0 wallet
  • 0 cash

I was only staying in North Carolina until Tuesday afternoon, so I certainly could have done with just one pair of shoes. No bungee cord would have been fine. But you know what I did need? A wallet. Yep. That I would definitely call essential. In fact, you could argue it was really the only critical item.  You can solve a lot of problems with a wallet. Forget a belt? Credit card. Pulled over in rural South Carolina? Driver’s license. Thirsty? Cash.

The Most Important Thing

I can’t tell you how many times after an admission presentation someone has come up and said, “Thanks. Really enjoyed that. So I heard you say grades and test scores and extracurricular impact and essays all matter,” and now leaning in closer as if to assure me the secret is safe, “But what’s the MOST important thing?” When a student is denied admission, we also receive countless calls and emails (apologies for a few currently unreturned) asking where they fell short. Was it my GPA or number of APs? Did I not have enough volunteer hours? Should I have done two years of cul-de-sac whiffle ball to enhance my sporty side?

The answer, of course, is never that simple. It’s never really just one thing in holistic admission review and decisions, because by definition they are broad and subjective. It’s not a formula ruined or solved by one factor.  Yes, nine AP courses does sound rigorous. But that one thing is not going to carry a decision. Your 1500 SAT is great. Still, it’s not the only thing. 28 ACT? Sure, lower than our average, but not going to keep you from being admitted. It’s awesome that both your parents are alumni, but again, not the only thing. No, the fact that you switched schools is not why you were denied. Yes, we did super score that to a 1500. Wait…ma’am didn’t you call two days ago with the same question?

Maybe as humans we just like simplicity and a clean answer. Give me the pill. Give me one reason. Yes, I’m hearing you describe all the problems my car has… bottom line, how much is it going to cost to fix it? You said it’s not me, it’s you. But exactly why?

I’m not going to lean in after a presentation and give that one thing. First, it would be creepy if we were both leaning in. Second… actually, there is not a second in this case. Since you’ve paid such a high price to subscribe to this blog, I’m going to give it to you for free today.

This is the one thing.

LISTEN. Yes, listen.

Listen to your counselors. They will say you can apply only to schools with admit rates below 20%. When you don’t really listen, that’s all you hear. April rolls around and you are on a bunch of waitlists or straight denied and there is finger pointing, gnashing of teeth, and a whole lot of second guessing. When you listen, you hear them add, “But it’s important that you also include a few foundation schools where your likelihood of being admitted is very high, you have an affordable option, and you might also be offered a spot in their honors program.”

Listen to your parents when they say it’s not a problem to apply to schools whose tuition is over $65,000 a year. When you don’t listen, you miss this part: “however unless they provide you a scholarship, a waiver, a significant discount, or an aid package that moves the actual cost closer to $32,000 a year, it won’t be a realistic option.” FYI. This listening thing extends beyond college admission. When you really listen to them, you’ll also pick up on a lot more “I love you’s” than you are currently hearing/feeling.

Listen to kids from your school or team or neighborhood who are in college when they come home over winter break and talk about how much they love their university. And recall (not technically a second thing because recalling is just remembering your prior listening) how only last year that was not their first choice school.

Listen to your teachers when they say they’ll be happy to write you a letter of recommendation. Inevitably, there is also the caveat of “but I’ll need you to tell me at least two weeks ahead of the deadline because I have lots of others to write and I’ll be taking my own kids out trick-or-treating on Halloween night.”

Listen to admission counselors when they come to your school this fall or you visit them on campus in the summer and they tell you what they’re looking for in applicants. When you don’t pay attention, you end up writing a terribly generic essay or deciding it’s not important to do the “optional” interview. When you listen, you pick up on all kinds of distinguishing characteristics and institutional priorities that can help you decide whether you really want to apply there, and if so, how to put your best foot forward in their process.

On the Road

I’m writing this post from Canada. For this trip we had checklists for packing. We distributed clothes and shoes and books and toys in our various bags to avoid weight limits and ensure the kids could help carry some of the load. But you know the very first thing I grabbed the morning we left? My wallet. It was the one thing I was not going to forget.

Like traveling there are elements of the admission process you cannot completely control or plan for. There may be some curveballs, frustrations, uncertainty and complications. But now you know the one thing you really need. The one thing you can do. The one thing you completely control. The one thing to keep with you through your entire admission experience. The one word to remember: listen.

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Admissions Festivus

I recently had the opportunity to co-write this article with my friend and colleague, Brennan Barnard, Director of College Counseling at The Derryfield School, an independent day school in Manchester, New Hampshire.

Here are the first few paragraphs to give you a sense of the premise:

College counselors who work in secondary schools, and college admission officers who represent universities, are by and large affable people. We are in this field not because we revel in being “gatekeepers,” but because we love students and deeply value education and the opportunities it brings. Conversations at professional conferences are typically wide-ranging, entertaining and passionate; from football to politics; from travels to cooking; from The Simpsons to Stranger Things.

Festivus

However, there are times when we disagree or simply dislike the way the other operates. And since our nation has too many poor public examples of finding understanding and middle-ground, we owe it to our students to model honesty and open communication. Unfortunately, as in all industries, there are some deeply entrenched patterns and phrases that can be divisive. Perhaps the biggest culprit in our profession is the notion that we are working on opposing “sides of the desk.” “Sides” fortifies our two roles and connotes division and intractable positions. The mere suggestion of a “desk” is also problematic in its formality- an austere, unbridgeable chasm.

So, in the spirit of the Holiday Season and the New Year, we’ve decided not only to resolve to stay open but also to turn a phrase and sit “side by side.” And what better way to do that then to borrow from a deeply loved tradition: Festivus. If you’re not familiar with this Seinfeld-created holiday, it’s essentially an airing of grievances.

Read the full article to see our gripes and rebuttals to each other’s objections…

 

Breaking Down The Admission Team. Week 5: Quarterbacks

This year we moved our Regular Decision Deadline from January 10 to January 1. When we initially made the call to change the date, one of my boss’s biggest concerns was that “we would ruin New Year’s Eve” by “making them” stay in to apply to Tech.Happy New Year

My counter was two-fold. First, the application opens on August 1, so we’ve “given” them five months to apply. How long do you need to write a few paragraphs and ask mom and dad some questions about their jobs, degrees, and residency?

Second, let’s not forget about January 1. Even if they stay out to celebrate NYE, they still have ALL DAY January 1. And, predictably, 3,500 students did wait to apply for 2017 in 2017.

I can relate. I started this series on The Admission Team in early November and committed to finishing before we went back to work January 3, and here I am writing this on January 2 (with all the time in the world to meet that deadline). Takes one to know one.

QB1

We’ve worked through The Communications Team (Defense), The Operations Team (Offensive Line), The Initial Review (The Bench), and The Recruitment and Holistic Review Team, (WRs and RBs). And that leaves us with just one position left to cover: The Director/Dean/AVP (or some other fancy title) of Admission. You can basically throw in folks with titles like Associate and Senior Associate to this group as well.

These are the Quarterbacks of the team. They call the plays, scan the entire field, read defenses, and align their team’s talent in the right positions to be successful. They make strategy and personnel adjustments as the game progresses in order to lead their team to victory.  Consequently, they are typically the names on recruitment and decision letters, the spokespeople providing quotes to journalists, and they’re also the ones who take the heat when goals are not met.

Signal Callers

These folks are part demographer, part pitch-man, part cheerleader, part bridge-builder, and of course, part soup maker. 

Directors and Deans are over-“meetinged.” They spend time looking at historical trends of applications by state or major or some other category; they are concerned about demographic shifts; they are constantly refining predictive models in order to be sure they bring in the right class size and make-up.  They field way too many calls from vendors wanting to sell them services. They meet with and listen to alumni, presidents, provosts, deans, donors, board members, legislators, and other key constituents, and attempt to translate sweeping five-part mission statements and aspirational future casting about the university into succinct, engaging messages that can be easily understood and attractive to students and parents.

Now, I’ll be the first to admit we don’t always get this right. I’m sure you’ve seen plenty of glossy, shiny brochures with phrases like “Invent your future” or “Be Bold” or “Find it here.” Trite? Cheesy? Sure. But next time you scoff at one of these short verb-led challenges on a mailing, imagine if instead it read “Engaging students in co-curricular and inspiring world-class education in order to create global citizens committed to endeavoring into passionate, meaningful dialogue for life-long learning and the cultivation of future impact.” (The reason you know I made that up is there are nearly ten mono-syllabic words).

These folks are multi-taskers (and often caffeine junkies) who have become masters of slipping out of meetings with influential alumni in order to quickly welcome a group of visiting sophomores to campus.

Quarter Backgrounds (see what I did there?)

QuarterbackIf you look at quarterbacks around the NFL, you’ll find their backgrounds and personalities vary widely. Eli Manning comes from a family that’s basically football royalty. He attended a prestigious private school in New Orleans, and played big time college ball at Ole Miss in the nation’s biggest powerhouse conference. Joe Flacco went to the University of Delaware (Go Blue Hens!) out of the Colonial Conference– far more known for basketball than football– and attended  public high school in New Jersey. Cam Newton has a gregarious and sometimes flamboyant personality. Drew Brees… not so much.

And so it goes with admission directors and deans. There is no template or mold. Accountants have CPAs. Lawyers have JDs. Look at some of these biographies online. Music majors, MBAs, PhDs in History and Fine Arts. Some have parents who were long time deans with a deep lineage in higher education, while others are converts from corporate America or have migrated from other parts of academia.

But there is one trait I’ve found applies to all of the folks: they are extremely genuine. They deeply want to see young people thrive and succeed. They believe in and love the school they represent.

What’s it to you? 

Like quarterbacks in football, these are typically very goal oriented, driven people. They spend a great deal of time analyzing, tweaking, refining. They like to win, they like to compete, and they want their team to be the best. But they are also committed collaborators. They share ideas and best practices, even with direct competitors, because they want to see others become better. They are humble people who know that even with all the skill in the world, there’s no way that they can individually recruit or enroll a great class. They need the full investment of their campus community, alumni community, and the team around them. No quarterback throws a pass to himself. And without support from the team, they’d be on their back every play.

So What?

Knowing this about the people who are recruiting you or reviewing your application is not going to give you any kind of edge when it comes to “getting in.” The truth is that most applicants never meet the dean or director of the colleges to which they apply or ultimately attend. But it is important to know what type of person is behind the emails, or the marketing materials, or the counselors and other admission representatives that you do meet. Their values and personality and priorities drive and transcend a great deal of what you see and experience.  These are people who  strive to create access to higher education for all students, and are fully committed to enrolling thoughtful, dynamic, diverse classes.

Post-Game Press Conference

If you have taken away nothing else from the parallels between positions on a team and the roles people play in the admission office at universities around the country, please remember this: the work of recruiting students and making admission decisions is deeply human. Unfortunately the vocabulary of this field (application, process, deadline) dilutes that very important truth. But it is critical that you know this, because ultimately you’re not applying to an institution. An institution does not teach nor inspire; a community does these things.

Now that you know the people of college admission, make your experience about the people. Don’t let the list of schools you apply to or ultimately choose be about where they are ranked, or what that name might look like on a bumper sticker. Don’t let the claim that you “got in” dictate your decision. Instead, make it about finding a distinct community where your talents, your goals, your skills, your vision, and your aspirations align with that team.

Tune in next week when we’ll be talking about something other than football.

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