The Future of College Admission?

Listen to “Episode 22: The Future of College Admission? – Rick Clark” on Spreaker.

Let me start by saying this: I’m no futurist. My family is quick to point out I’m wrong multiple times a day on a variety of subjects (game outcomes, how long to bake chicken, etc.) My co-workers can also enumerate many occasions when I’ve been dead wrong about direction, strategy, and approach.

But recently, whether it’s a virtual panel or webinar, a television, radio, or podcast interview, or even last week’s (virtual) fireside chat, the big question seems to be, “What’s the future of admission and enrollment?”

So, while I’m painfully aware that I don’t have all of the answers (and I’m not booking a flight to Vegas  to put cash on these predictions), I do see some distinct writing on the higher education wall for the year ahead.Perspective

(1) Most colleges will see fewer, or the same, rather than more applications this year.

Covid-19 hit colleges across the country extremely hard. Last week the National Clearinghouse published its most recent numbers. Overall enrollment is down 4%. Enrollment of first-year students is down 16.1% from 2019 (even more disturbing is that community colleges saw a 22.7% dip in enrollment).

As much as we’re all fatigued by this pandemic, it is not over. The financial impact on families, businesses, and communities is yet to be fully felt. As a result, I foresee 2021 seniors casting a narrower net when applying to college resulting in a lower application: student ratio.

Say what you will about testing, but those scores did provide a way for students to nod to schools and colleges to send them recruitment and application information. The mass cancellations and ensuing test-optional landslide has severely limited a big part of how colleges solicit applications through what we call “search.” Don’t get me wrong, I’m not crying about the The College Board or ACT coffers taking a financial hit. However, this traditional source of names and leads did generate thousands of applications nationally in the past, and nothing to this point has proven to directly replace it.

Talk to any admission person and they’ll tout how they’ve stood up more virtual visits and reached higher numbers of students through online programming, tours, or sessions. This is a great silver lining of Covid for both the short- and long-term. However, student Zoom fatigue combined with colleges’ inability to host families on campus and travel to high schools and communities will further deflate applications overall.

Going test score optional (TSO) normally serves to increase applications. But we’ve never seen this many schools go TSO at the same time. My guess is some will see a bump due to this change in policy, but the majority will not.

(2) Admit rates at most schools will go up this year.

Sure. This will in part be a function of flat (or less) applications, but it’s also a response to what we’ve experienced over the last two semesters in higher education. As Clearinghouse data shows, many schools lost undergraduates this year. Translation: they took a major financial hit and need to find ways to recover.

Public universities are going to be under pressure to grow. Those with big brands will be counted on by their state to buoy their overall system. With the tail of Covid coming like Smaug’s in Lord of the Rings, state appropriations to public schools will inevitably be hit hard. Growth expectations, reduced appropriations, and family financial uncertainty as a result of the pandemic all point to more offers of admission to make (and especially to attempt to grow) enrollment.

At privates, especially non-research institutions, tuition is the life blood. Given Covid’s impact on retention and finances last spring and into this fall (not to mention growing trepidation about Spring 2021) I expect these colleges to admit more students in hopes of remedying recent enrollment/net tuition revenue loss.

Let me be clear. There are going to be exceptions to this. Ivy League and Ivy-like schools with multibillion-dollar endowments will likely not be affected as much, so please don’t email me in six months saying I predicted Princeton’s admit rate was going to double. But here again we’re reminded those places are outliers and anomalies, not the signposts, in American Higher Education.

(3) Yield in general declines nationally.

The number or percentage of students who accept an offer of admission and pay an enrollment deposit is known as yield. In recent years, NACAC reported the average yield rate is approximately 33% (College Transitions provides a helpful yield breakdown by institution). Oregon State’s Jon Boeckenstedt produced this visualization earlier this week, which provides Roundabouteven more insight on the challenges and trends with yield and “draw rates.”

Given financial, medical/ health, and travel (distance from home) concerns, as well as the likelihood of most colleges admitting more students, I project yield will again decrease at most schools around the country.

(4) International applications decrease.

In recent years, I’ve had the opportunity through the State Department’s Office of Overseas Schools to travel to consulates and embassies abroad speaking to Americans and their contacts about higher education in the U.S.

During this time, I’ve seen a palpable shift in the conversations about college in America. Other nations, including Canada, Australia, Spain, and the Netherlands, among others, have become far more competitive and aggressive in their recruitment of students around the world.

Add political rhetoric, less than glowing media coverage about the pandemic in the United States, and the fragility of this demographic (which has been a boon for American colleges and universities, particularly since the 2008 recession) only increases. College admission officers’ inability to travel abroad this year further exacerbates the issue– and strengthens predictions 1-3.

(5) Bigger waitlists = longer cycle.

Selective colleges are going to hedge their bets on yield rates. This means they will likely put even more students on waitlists and start pulling students earlier in the cycle (in other words, expect to see more mid-April admits as healthy colleges see deposits roll come in).

Higher education is an ecosystem. As schools continue build their classes Admission Listthrough waitlist offers in May and June, they will be pulling those students away from other colleges. This activity and domino effect will extend deep into the summer, just as it did in 2020. We anticipated a more extended cycle as a result of NACAC’s CEPP adjustments and Covid has served to further elongate that timeline.

(Bonus) Gap year concern… not a thing.

I’m a Presbyterian and we normally stick to three or five points in a speech or article. But since so many have asked about gap years, I’ll include a bonus piece here. 

Harvard made news with 20% of their first-year students opting to take a gap year. This article lists a few other examples, such as Williams, Bates, and MIT, with big increases in gap year students. Understandably, since the press loves to cover schools like “Stanvard,” this has understandably raised concerns among 2021 high school graduates.

As I said earlier, I’ve been on a lot of panels with friends and colleagues from around the country lately. All of them (literally all of them) from schools with 7% to 77% admit rates, are saying the same thing: 2020 gap years are not “taking seats” from 2021 graduates.

Hopefully, everything I’ve laid out in this blog serves to reinforce one point—COLLEGES NEED STUDENTS! Now more than ever.

If the financial argument or the international argument or the health argument doesn’t convince you, here are Tech’s numbers. We granted about 130 gap years deferments. 49 of those will start this spring, 10 in the summer, and the rest next fall. We are not counting these students into our predictive model, but rather adding them to our new classes each term. In other words, they’re “extra seats” not “taking seats.”

Final Thoughts

If you are a junior, sophomore, ninth grader… all of this basically applies to you too. Higher education had its eye squarely on 2025 before the pandemic. Known as the “demographic cliff” we were all planning and preparing our administrations for a decrease in high school graduates, and therefore even more competition and enrollment instability. Covid has fast forwarded us toward the cliff. All of that to say, the future of higher education is trending towards higher admit rates and more options for students.

If you are a senior… I hope this gives you a bit of solace. If your goal in applying to college is to have choices and options (and it should be), I see that coming to fruition this year, assuming you choose a balanced list.

I know that high school is not wrapping up the way you’d hoped or envisioned (if you did envision this, please call me, as we’re working on predictive future models and I could use your help. Plus, we could make a killing in Vegas). However, if you can keep your head up, keep working hard in school and in your community, and maintain a long-term vision during a challenging time, I earnestly believe you’re going to come out of this better, stronger, and more prepared for wherever you end up in college next year.

If you are college counselor or college admission professional… Thank you! You’re probably not hearing that enough lately. We work under severe deadlines, many levels of scrutiny, and increasing pressure. If you’ve not heard it from anyone else this week, please slowly read this: THANK YOU! Thanks for all you are doing for your institution, students, and surrounding community. This is not easy work, but it is ineffably meaningful. Take care of yourself so you can keep taking care of those around you.

Covid is pushing and stretching us all. Throw in a contentious election season and divisive rhetoric on all mediums and it’s no wonder we are all exhausted. I hope in the days ahead you’ll find creative ways to renew, refresh, and share small moments of joy with those around you. Be well, friends.

What is taking so long?

Listen to “How Are College Admission Applications Reviewed? Episode 3: Mary Tipton Woolley” on Spreaker.
Every parent develops their own strategy for how to fend off the inevitable question kids ask on road trips: “When will we get there?”

Early on, I decided the best way to help a toddler understand distance was to use the rear view mirror.

“Okay, if this is our house,” I’d say while pointing to the far-left corner of the mirror, “and this is grandma’s house,” moving my hand to the far-right side of the glass, “then we are here.” Inevitably, “here” was about an inch away from where we had started- and that was being generous.

Last week my kids had Winter Break. On Tuesday, we headed to North Carolina to see my wife’s family. Inevitably, about an hour into the drive, Elizabeth (9) asks, “Where are we, dad?”

I started to explain the county we were in and what it was known for. She was uninterested and interrupted me to ask more clearly, “No, I mean on the mirror.” Wow. What started as an age- appropriate tactic seems to have turned into a barrier to gaining knowledge about geography and state history. Since I had worked all day and did not have it in me to protest, I simply pointed about quarter of the way down the mirror.

“That’s it? What is taking so long?!” About 40 responses went through my head in under three seconds, including trucks, construction, idiotic drivers, Atlanta rush hour traffic, and a number of expletive-laden opinions about population growth, city planning, urban sprawl, and more. Rather than utter these, I simply took a deep breath, shook my head quickly back and forth, and turned up the music. My wife was unimpressed.

I’m not sure what Elizabeth did after that, because I left the music up for the next half hour. But I started to think about her question: “What is taking so long?” Our culture has created an expectation of immediacy. We order a coffee, pay, slide down the counter and pick it up. Drive thru lanes are optimized, pictures can be printed at home or are ready for pick up immediately. We expect same day pick up for car repair, dry cleaning, or prescription refills. Actually, all of that requires actual effort. How about 1-click online Amazon orders that appear at our door often within hours?

A Road Trip Through the Admission Process   

When you apply to college, especially one that receives far more applications than they have seats available and uses a holistic and layered admission review, waiting is inevitable. If I were you, I’d definitely be asking, “What is taking so long?!” Don’t worry. I’m not just going to sigh and tune you out. Read on.

The application leaves home:

You hit submit. Now what?

Merging lanes:

At this point, the college matches supporting documents to your application in their database. Supporting documents includes everything from transcripts to letters of recommendation to test scores. The take home message is they’re ensuring your file is complete so they can begin their review.

If it is incomplete, your admission portal will show exactly what you are missing and you will start getting emails/texts/calls/owls about that. (By the way, if you are a senior reading this blog and not checking your email, stop reading this blog and go check your email!)

Carpool:

At this point, it depends on the system or style of application review a school has decided to use, but generally speaking the person who visits your school or is in charge of recruiting your city or state will be the one initially responsible for reading your application. At many colleges, file review begins once it’s complete, while others wait until all applications for that round have been received. Seeing all applications from a particular high school allows counselors to understand how your grades, rigor, trends compare to your peers in the applicant pool.

For example, one student receives a 91 in AP World History. That school adds 7 points of “weight” to all AP grades. While an admission officer would already know the A range extends from 90-107 based on the school profile and transcript, reading all applicants from a particular high school in the same day allows them to also see applicants who may have 102s or 104s. What does this mean for you?

  • Holistic review is both individual and comparative, rather than simply formulaic.
  • In a weighted system, two students can both have “4.0s” that look very different (in this example, 17 points).
  • This does not mean the student with the 104 is automatically getting in. Again, holistic means holistic. The entire goal of these processes is to gain and keep perspective, rather than to draw hard lines or apply a purely academic formula.

In some cases, initial review is conducted by a single individual. That counselor reads your application in its entirety, makes an admission decision recommendation and passes it along to another team member (often one slightly more experienced/senior on the team). Think about this as checks and balances. Schools want to be sure multiple people read your file and have a chance to offer their opinion on your candidacy for admission.

In other cases, schools employ Committee Based Evaluation or Team Based Review. The concept here is a simultaneous and synchronous review. Two team members read your application at the same time. One will evaluate you from a purely academic standpoint by reviewing transcripts, testing, and teacher and counselor recommendations. They take a deep dive into your course choice, grade trends, and how you have performed within your school’s context. The second reader tries to understand how you’ve used your time outside the classroom, as well as the impact and influence you’ve had on others through working, clubs, sports, or other pursuits. That staffer also reads your essays, short answer responses, and, depending on the college, may also read recommendations.  Each staff member makes individual recommendations based on their evaluation. They could both agree to admit or deny, or there could be a split decision.

Traffic Jam:

“Are we there yet?”

No! We are still only mid-mirror.

“But the driver and passenger both agree to head a certain direction.”

True. However, there are other cars on the highway, so now most files sit for a while.

“What does a while mean?”

You know how your Waze App has varying levels of red for traffic? Yea. Kind of like that. Sometimes it’s a dark pink, and often the time just keeps adding up.

“Why?”

Because admission decisions at selective institutions (those invariably using holistic review) are both individual and collective. Students are evaluated based not only on their performance in their school setting, and the other students in their high school (see example above), but also in comparison to the entire applicant pool.

Now counselors move on to that work. They begin reading other applications from schools, cities, or states they are responsible for, and they also help the rest of the team complete their first round of review.

As an example, if a college receives 20,000 applications in their Regular Decision round and has on average 10 pairs of people reading 50 applications a day, five days a week, it would take eight weeks to complete the first round of review. But you know life (and road trips) are never going to be that simple. There are holidays, sick days (for staff or their own children), as well as other recruitment responsibilities. Throw in some technology challenges, a fire alarm triggered by someone microwaving fish in tinfoil, and a good old snow day or two and you’re easily pushing 10 weeks.

“Why don’t you just hire more staff?”

Please call me on a secure line.

Recalculating….recalculating….

Next, schools move into “committee review,” or “cohort review,” or “class shaping.” Deans, directors, and VPs provide additional direction about institutional priorities and empower larger groups of staff to review applications on both an individual and comparative basis. Typically, in this phase discussions are informed by specific targets. Do we have enough admits from certain counties, states, or nations? How are particular majors doing in terms of their specific enrollment targets? Geography, academic major, ROTC, special talents, first generation, financial need, demonstrated interest may all come into play. Some or all of these student attributes, and potentially many more, are discussed as applications move through the committee review stage.  If faculty engage in the admission process, this is a logical time frame in which they’ll be consulted or asked to weigh in on student fit to their programs or the institution overall.

At some colleges, all files are reviewed again in committee, while at others only those who had a split decision in the first round enter this phase of review. Many colleges make admission offers to applicants about starting their academic career on a different campus, abroad, or in an earlier or later semester than the one for which they initially applied, which means committees are also attempting to hit targets for those institutional needs.

How long does this take? Well, that depends on the number of applications, the number of staff, and how bad flu is that year, but it usually takes several weeks. These are often tough and complex decisions that involve more people in the room weighing a series of macro factors and goals.

Re-routing:

We are almost to the far-right side of the mirror. Decision release day is approaching. Your calendar is marked and so is ours. Everyone is nervous. At this point, deans and directors are consulting with their data analysts to gauge their mathematical models for “yield” (the number of admitted students who actually choose to enroll).

Let’s say a college has a yield rate of 34% (this is actually quite common nationally). The dean knows her president, board, and faculty are counting on a class of 1,400. The current number of admits after committee is 5,000, which would result in a class of 1,700 students. The dean knows about 100 of the students who deposit do not ultimately enroll (this is known as “melt”). With residence halls and dining halls built for 1,400 new students, she is over by 200.

Accounting for yield and melt, a small group of senior-level admission folks take on the unenviable task of further reducing the number of admits (in our example by about 600+ students). This pushes previously slated admits to the waitlist, and as a result has a cascading effect on both the number and percentage of students who end up with that particular decision.

Owner’s Manual:

Every road trip and car system varies. I’ve tried to provide a general overview of how colleges review applications. If you want the full details of the operating system from a school you’re considering, check their website or consult one of their admission counselors. As an example, Georgia Tech made a video to illustrate our process.

Buckle Up! Inspirational picture describing the open road

I’m sorry this process takes so long (I’m also sorry this blog is so long). I don’t like to wait either. In fact, I don’t think I’ve never heard anyone say, “You know what I really love… waiting.”

If you are a junior just entering the college admission experience, I hope this gives you some insight and questions to ask as you consider specific colleges. When you visit or talk to one of their representatives, listen for their explanation of the process. Speak up and ask questions if it is not clear. You are going to put a lot of time and effort into applying. It is your right and responsibility to understand how they make decisions, as well as a clear timeline in which they do that.

If you are an applicant still waiting for the car to pull into the driveway, I hope you will take a holistic approach to waiting. Like admission officers, your goal is to keep perspective. You only have one senior year. Enjoy it. Go to games, hang out with friends, take trips, and have fun! Nobody ever looks back and says, “I wish I stressed out more and wished away the spring of my senior year in high school.” (Kind of like nobody says, “I want to marry someone mean,” or “I prefer to overpay for my meals.”)

Look around you this week in school.  I am asking you to fight the temptation to look to far ahead. Slow down. Remember this–  most of the folks you see every day now will not be around (in person) at this time next year. Give them a hug. Grab a meal together. Go see a concert. Just enjoy being together.

Ultimately, it is the things we have to wait for in life are the ones that shape us the most. You will come to the end of the mirror soon enough. Take in the sights. Share the road. Enjoy the ride!

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Interviews and Authenticity

This week Georgia Tech’s Director of Special Scholarships, Chaffee Viets, joins us on the blog. Welcome, Chaffee!

When I was in high school, I was fortunate to be selected to interview for a scholarship at a large university. So was one of my best friends. Since only 30 scholars would be selected in the end, it would seem one or both of us might very well end up without it. After all, we didn’t come from a particularly noteworthy high school and, for all I knew, space was limited.

One of my interviewers asked me which of us was the stronger candidate. Wow! How does one answer THAT?! Without hesitation, I said, “We’re both strong in some different and some similar ways. She’s brilliant in math, kind, caring, and works very hard. I’m the more extroverted of the two of us, but that doesn’t necessarily mean more engaging. We’re very close friends so this is tough to answer. If you are asking who I think is the better overall person, that would be her.”

To our surprise, we would learn later we had each received the scholarship. We also both received a note from the interviewer in the mail (yes, the mail), afterwards stating that each of us had been asked the same question and answered similarly. We spoke of our own strengths but suggested the other one was a slightly better choice.

The Importance of Authenticity

The goal isn’t to be perfect, but to be authentic!I share this story to illustrate the importance of authenticity. Not a word of what I said or she said was anything less than honest. Yet both of us knew it might cost us the scholarship. I think we both intuitively knew that in the end, no matter the result, we would end up at whatever college was right for us, and it would all work out. Being true to ourselves and each other was paramount. Being authentic was a priority and it was natural to both of us.

In full disclosure, I was authentic in other scholarship interviews and they didn’t pan out. Pretty sure she had a similar story. What I want to share with you are some practical tips for what to do after you’ve applied to colleges and might end up interviewing for a spot at a college or in a scholarship program where interviews are a part of the process.

What I share is not solely about interview preparation, but how to present yourself as a self-aware, authentic person in other areas of life.

Prepare a resume

Yes, that’s right. Even if you have already done so, keep reading. I am going to suggest a framework that focuses on quality rather than quantity.

  • Start by keeping it to one page. Doing so focuses you on what’s most significant in your life. You may ask, “But how can I possibly fit my life onto one page?!” The answer: by considering where you are the most talented, most happy, most deeply involved. “But what if those things don’t align with my dream school?” Answer: why do you want to go to a college that doesn’t think who you are is pretty amazing? How do you know they won’t like your involvements? I hear from students all the time that they pick STEM-type activities to focus on when submitting their application to Georgia Tech because they think that’s all our institution cares about. Totally a false assumption.
  • When you are done with your first draft, you will no doubt be over a page. Don’t shrink the font and choose 0.05” margins to fit it all on. Drop the stuff that means little to you. You’ll get it down to one page and it will still be robust. Trust me! Furthermore, if someone asks you questions about your resume, you want it to be about the things that matter to you, because your answers will be more honest and authentic.
  • Pull a relevant story from each major part of your resume and think about how to tell it to someone who was interested in that part of your life. No, I am not suggesting you put that in writing on your resume. This part is a mental exercise alone. For example:
    • Did you list a sport? Talk about a lesson you learned playing on a team or competing.
    • Were you a leader in a club (whether or not you had a title)? Think about a clear time you as a leader influenced others for a positive impact.
    • Did you win an award? Why and/or how did you obtain it – and how can you say that confidently but humbly.

Prepare for an interview

Notice I didn’t say rehearse for an interview. Rehearsing has its place, but it can be the death knell of your interview hopes if you focus on it too much.

  • Consider different kinds of interviews.
    • Standard: anything goes. Tell us about yourself. What’s your favorite book? Who do you idolize? What are your strengths and weaknesses? What books/articles have you read recently that impacted your way of thinking?
    • Behavioral – they’ll ask you what you have done in specific situations, e.g. tell us about a time you experienced a challenge to your leadership – what did you do and how did you handle it?
    • Group exercise: sometimes there may be something unique, like you and other interviewees will be given a task that you must work on together – hard to prepare for, but think about how you would want to approach that and work well with the other members.
  • Consider the setting of an interview.
    • Several will be on the campus or at a local business – not much to prepare for there.
    • Some may be by video chat or telephone, especially at preliminary phases. Make sure what the interviewer sees on the other end is a neat and tidy space. If it’s your own room, make sure the space says, “this is who I am” without saying “TMI” (that may be the one caveat to being too authentic!). If your interview is by phone, stand in front of a mirror. You will convey in your voice the expression on your face and over the phone that is especially helpful.
    • Note that college interviews, as opposed to scholarship program ones, often involve an alum of that college chatting with you at your home, or at a coffee shop, etc. Dress appropriately and if you must err between too formal and too casual, always choose too formal. Think about how to have a neat suit or pants and shirt/tie or blouse that will work. They need not be expensive, but they should be clean and neat.
  • Consider your answers.
    • Regardless of the type of interview, review and be familiar with what you put in your application for the particular university or scholarship program – you will often be asked about it.
    • Be you! Rehearse enough that your answer flows easily but don’t memorize what you are going to say – if something is truly meaningful to you, you shouldn’t have to rehearse that much – that’s a sign you might not be a good fit with whatever you perceive the opportunity is evaluating you on.

Additional considerations

  • Chat with older friends from the schools/programs you are targeting during winter break if you can – find out what their campus experiences have been – and get more than one opinion for each school if possible.
  • Visit some schools if convenient, but remember if you end up interviewing you might be invited to campus – find that out and visit the schools that don’t do campus interviews to get the most bang for your travel time buck.

Finally, don’t stress – enjoy winter break, keep focusing on your grades and transitioning your activities, if you are a leader in them, effectively to those who will remain after you leave for college.

Am I saying that if you do all these things you will end up admitted to a prestigious school or winning a major merit scholarship? No. But you will better position yourself to be where you want to be. Louis Pasteur once said “Chance favors only the prepared mind.” I could also add “prepared heart.” After all, I could never have predicted the question about my best friend in high school, much less prepared for it. My answer was as authentic and spontaneous as it could get.

And if you end up somewhere you never expected to be – because you were authentic – that’s a win in and of itself that will hopefully carry you through a life of happiness.

Chaffee Viets has worked in higher education for more than 20 years. He joined Georgia Tech in 2011 where he oversees a team that selects the Institute’s top merit scholars and then develops them along the lines of scholarship, leadership, progress, and service. His experience with various prestigious scholarship programs at four universities drives his passion for selecting and mentoring student scholars.

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“Cracking” The College Admission Code

Much of the media, gossip, and general conversation surrounding the college admission process includes words like “dates, deadlines, decisions,” or perhaps “stress” and “anxiety.” It does not have to be that way. The admission experience can be just that: an adventure- an opportunity to grow and a time to explore and discover. You just have to be willing to travel, twist, and trust.

Recently, I had the opportunity to go to China. In the period of 10 days, we covered a few thousand miles and seven different cities.  On my last day in Shanghai, before boarding a 14-hour flight home, a friend who lives 60 miles outside the city invited me to come for the day promising, “Good food, good conversation, and the best massage in China.” Sure. It would have been easier to stay in Shanghai, but I was intrigued, so I followed his directions through the busy train stations and met him in Suzhou (Go check out the incredible gardens there, if you ever have the chance).

He delivered on his promise. Great food, a low key day touring the city, an opportunity to meet his wife and mother-in-law, and to cap it off a 90- minute massage that cost a grand total of $20. After sipping tea (literally- not the term), soaking our feet, and enjoying/enduring some much needed work on my neck and lower back, he looked over at me on the table and said, “Do you trust me?” In my stupor, and with a masseuse’s elbow squarely in my shoulder blade, I managed to nod and almost inaudibly reply, “Yes.” (Leaving my lips it sounded more like a question than an answer.)

He said something in Mandarin and within the minute two extremely muscular guys walked into the room. Understanding the international hand motion for “sit up,” I complied. Before I knew it, one of them had my hands interlaced behind my head and my arms up in a butterfly position. Quickly and expertly he grabbed and twisted my elbows. Every vertebrate in my spine cracked. I gulped hard. Instantly, he raised my arms again, repositioned me, and twisted the other direction. I threw my head back, simultaneously opened my eyes and mouth wide, and borderline yelled, “Whao! Holy cow! (Possibly the PG-13 version),” which caused my friend and the other masseuse to erupt in laughter. Once I realized I was not paralyzed, it felt amazing– refreshed, rejuvenated, and relaxed all at the same time. I would never have signed up for that in the States. In fact, if he’d explained all of this to me in English ahead of time, I’d have passed on it for sure.

I’m not sending professional “back crackers” to your house or school (although that would be both weird and kind of awesome if I could), but I am hoping your admission experience will be like my day in Suzhou.Maxims

Travel– Go visit as many schools as you can. If you have not already read this on our blog or heard it from a school counselor, consider yourself told (or “done told”). These don’t have to be 12 day blitzkriegs where you see 37 different places. Pull off the highway when you see a college’s sign or tag on an extra day or two to a trip this summer. The college admission experience offers you the opportunity to see new places, experience new cities or states, and consider who you really are and what you want from college and beyond.

Don’t just stick to the “Shanghais.” In other words, don’t limit the colleges you visit only to the big or popular or best known schools in your state or region. Don’t let someone else’s list or ranking dictate your decisions or thought process.

Go to Suzhou. When you are driving between the University of Tennessee and the University of Kentucky, swing over to see Centre College. When you are on your way to U Penn stop by Muhlenberg College (Insert your regionally appropriate example here).

Be willing to “go there” figuratively as well. If the list of schools you’ve visited or are researching doesn’t have one or two “surprises” on it, I’d argue you’re limiting yourself and the potential for discovery, adventure, and growth. Look beyond the colleges you constantly see around you on t-shirts and window decals, or playing sports on TV. If you will do that, it’s fine to end up at your state’s flagship or a university that has a Shanghai-like brand or name. But don’t throw away brochures that arrive in your mailbox or inbox just because you’ve never heard of them. Be confident enough to think through what you want and need from a college experience (and how those two differ), and then honestly match those to individual school cultures.

I could not tell you what I did last Wednesday. Probably took the train to work, wrote some emails, and washed dishes. But I can tell you in detail about my day in Suzhou- and I expect I’ll be able to years from now as well. Take some detours. Inconvenience yourself. Be willing to take the path less traveled. Don’t shortchange yourself in this unique time and experience. Travel!

Twist– When you apply to college, you’re definitely putting yourself out there. It’s kind of like sitting up on a massage table and allowing a man three times your size to crack your back. I hope you’ll keep that image in your mind as you apply to college and receive admission decisions and financial aid packages. Well… maybe not that image exactly, but the concept. There can be moments of pain or discomfort but that is not necessarily a bad thing, if you commit to keeping a long- term, big picture perspective.

TwistAs an example, this year we pulled over 300 students into our class from the waitlist. Many of those kids applied in October, were deferred in January, and then were waitlisted in March, before ultimately getting an offer in May. Is that a bit painful? Absolutely. Just typing that makes me wince a little. But I’ve met some of those students over the last week, since our summer term began. I’m seeing a lot of smiles (and good posture).

Still not convinced? This fall we are enrolling 600 transfer students. Well over half of those students applied for first year admission. Some were denied initially and went elsewhere. Others were admitted and could not afford to attend, but are now coming after attending a more affordable option for the first year or two.

I hope you will be willing to raise your arms, interlace your fingers behind your head, and endure some proverbial back cracking. Twisting is not breaking. The truth is that too many students get their feelings hurt when they are deferred admission or waitlisted. Too many families become angry or insulted when they don’t get that invitation to the honors program or other perceived merit- based option at a particular school. Getting denied admission or “passed over” for a scholarship is not a dead end, it’s just rerouting you to a different adventure. Twist!

Trust- A few years ago I was helping students move into residence halls. As I entered the building I saw a father out of the corner of my eye who I had met before. I remembered him clearly because a few years earlier he had been in the office yelling at me for denying his son’s admission (you seem not to forget those types of interactions).

TrustI put the box down in the room of the student I was helping, wished her a good year, and then wiped the sweat from my brow. While the box was heavy and I had just basically sprinted up two flights of stairs, the perspiration was from that memory. Heading back out the front door (side door was locked) I scanned the lawn. Whew! He was gone.

Then… a hand on my shoulder. “Oh… Hi. How are you?” I managed to say in feigned surprise. After talking for a few minutes, his wife came up with their two sons. Unbeknownst to me, the younger brother had been admitted to Tech and was starting his first year. The older son explained he had chosen a smaller school and was now a rising senior majoring in business.

“Could not have been a better choice,” the father added, and then went on to proudly describe his son’s summer internship and added he already had a job offer waiting upon graduation.”

It’s understandable to be a little nervous or anxious about this whole college thing. You’re not crazy and there is nothing I can say, write or sing to make you totally trust me. Plus, I’ve learned folks don’t like hearing, “this is all going to work out.” But it’s kind of like standing in line for a big roller coaster. If you only see the drops and hear the screams, it’s natural to be scared. But watch the people coming off the ride. They’re “high-fiveing” and talking about how great it was. Trust them. Go to your high school’s graduation. Talk to graduates at the pool or a game this summer. Did their admission experience go exactly as they’d expected? Are they going to the school they thought they would be a year or two ago? Occasionally, perhaps. But I’d assert the most confident and excited traveled and twisted a bit along the way. Trust!

 

 

 

 

You GET To Do This!

Listen to the audio version here!

A few weeks ago I had the opportunity to spend time walking around farms in South Georgia as part of a leadership program. It was fascinating to hear farmers’ perspectives on everything from supply and demand to organic growing practices; from their daily monitoring and speculation about consumer behavior for their crops to the evolution of technology in farm equipment.

What struck me in particular was a simple concept: as a farmer, your job is to put a seed in the ground. Then you water it, fertilize it, pray over it, watch it grow, lose sleep worrying about it, and ultimately harvest it months later.Field

If you’ve read this blog for long, you know that (like the old school Tootsie Roll commercials) pretty much anything I see or hear reminds me of college admission in some way. That day was no different. Standing out in those fields, I could not help thinking about the months ahead and all the planning, time, work, and care it will take to enroll our next class.

#AdmissionsLife 

Fall is all about travel and recruitment—putting seeds in the ground, if you will. In fact, I started writing this post right before midnight on a Friday, and we’re still 30 minutes from landing at the Atlanta airport. This trip began in a very similar fashion to most trips in the fall: in the dark, as I crept out of my house Tuesday morning around 5 a.m. to catch a flight. Over the course of the next month, I’ll take three similar trips—early mornings, late nights, rental cars, and hotel breakfasts. That’s what you do in the fall in college admission: travel, shake hands, give talks, pass out business cards— rinse and repeat. (SIDE NOTE: The next time you see a college admission representative at your school or local college fair, ask them how they’re doing and give them a restaurant recommendation, or a good place to go for a walk or run.)

Four SeasonsWinter is all about reading applications. Like a farmer caring for and regularly inspecting crops, this season is long and protracted, with intensely critical monitoring and attention required throughout. There are no short cuts: tracking down transcripts, reading applications, ensuring test scores have been reported, reading applications, answering emails, reading applications, eating copious amounts of take-out food, reading applications. I mentioned reading applications, right? At Georgia Tech, we likely will receive more applications than we did last year— let’s conservatively say 38,000. To review these in our holistic process will take about 40 of us reading from mid-October to mid-March.

In the spring, we release admission decisions and immediately turn our attention to hosting admitted families trying to make a final college choice, as well as talking to prospective juniors and sophomores on their spring break barnstorm of college tours.

I relate to the farmer who is constantly gauging and adjusting to supply and demand. Based on applications and class size, our expected admit rate this year is around 20%, meaning we will deny admission to over 30,000 students (three times the number of applicants we had when I started at Tech). It’s not fun, and not why I got into this business. So spring is also about speaking with hundreds of incredibly talented students who are frustrated and deeply disappointed they were not offered admission. Ultimately, if our predictions are right, we will “yield” our crop… I mean class… of 2,900 students by the May 1 National Deposit Deadline.

I’m not that smart, and I’m no fortune teller. But college admission is cyclical, so I know these things are coming. It would be easy to look at the next eight months as time away from home and family in the fall; an over-caffeinated, pizza-fueled hibernation of sorts in the winter; and an oxymoronic persona of happy host/dream killer in this spring. (Anyone want a job?)

I GET to Do This

Immediately after leaving those farms in South Georgia, we heard from the Commissioner of Agriculture. One of the phrases he used was, “I get to do this.” His point was every day, every week, every month, and even every year, we make a choice about how we’ll approach life. Will our mentality be: “I have to do this” or “I need to do this”? Or, instead, “I get to do this.”?

That’s the phrase that went through my head early Saturday morning when I dragged myself from bed, shot Visine into my jet-lagged eyes, made a cup of coffee and headed out to coach a 7-year old girls’ soccer team. I get to do this!

That mindset fundamentally changes my outlook. I get to travel around the country to cities and states many people will never see. I get to read the applications of truly remarkable students who tell stories about innovative ideas, inspiring dreams, ambitious goals, tremendous impact, and amazing  challenges they overcame. I get to spend months working closely with a caring, funny, smart, dedicated staff. I get to constantly meet new people and tell them about a college I love and believe in. I get to articulate the value of higher education and try to bring some levity and solace to the often-anxious college admission experience. While we cannot admit everyone, I get to offer admission to thousands of students. I get to do this. What a privilege! What an honor! What an opportunity!

You GET to Do This

What do you have to do today? What must you do this week or month? What do you need to do this year?I Get To Vs I Have To

How does your mentality, perspective, attitude, and motivation change when you consider what you get to do today?

If you are reading this, you are one of the incredibly fortunate people who gets to apply to college. You get to go to school— probably one that offers a lot of really good classes, alongside peers who want to excel, and taught by teachers who hope to see you learn, grow, and succeed. You get to work or practice or be with your family. Sadly, these are opportunities too few around our country and world enjoy.

This should not make you feel guilty. However, I hope it’s motivating. I hope it alters your perspective. Admittedly, I hope it results in you giving someone in your house or school a hug, a note, a text, or a sincere, “Thank you!” You get to do this.

You get to spend another year at home. You get to share a room or a car or a meal or clothes with a little sister. You get to listen to your dad’s stories or your mom’s lessons or your neighbor’s jokes a few more times over the upcoming months. What a privilege! What an honor! What an opportunity! EMBRACE IT.

Again, I’m no fortune teller, but here is what I see coming for you in the months ahead:

  • You will likely be denied or waitlisted by a school or three. I did. Most of my friends did. I am guessing if you talk to many friends who are in college now they did too. It’s not the end of the world. In fact, sometimes those closed doors help point you to the right place.
  • You probably won’t get all the scholarships or financial aid you hope to receive. I have a colleague who says, “The students who don’t get in want in. The students who got in want money. The students who got money want more money. And the students who got in and got all the money wanted it from somewhere else.” (What can I say? Some of us admission farmers are a bit cynical.)
  • You’ll see a few people you don’t think are as talented, capable, or deserving as you get into schools you want to attend. College admission is not fair—it’s driven by supply and demand and institutional mission. If you are a carrot and that college needs more squash that year, well…you cannot control those market conditions.

But just as I know the great essays, amazing stories, and community changing ventures are coming, you need to trust and know you will also get some great admission offers. You will to find a college where you will make lifelong friendships and create a lifelong network. How do those long-term results come about? You put a seed in the ground. You change your mentality. And you can do that today!

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